BEGIN:VCALENDAR
X-WR-CALNAME:Web 2.0 Expo San Francisco 2009
VERSION:2.0
PRODID:Expectnation
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090331T120000
DTSTART;TZID=US/Pacific:20090331T090000
DTSTAMP:20090415T203005
LOCATION:2005
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/6139
UID:http://www.web2expo.com/sf--s2009-03-31-09:00--6139
SUMMARY:Designing Social Interfaces: Principles, Best Practices and Patt
 erns for Designing the Social Web
DESCRIPTION:Presented by Erin Malone (Tangible UX), Christian Crumlish (
 AOL). Designing for social interaction is hard. People are unpredictable
 , consistency is a mixed blessing, and co-creation with your users requi
 res a dizzying flirtation with loss of control. We will present the dos 
 and don’ts of social web design using a sampling of interaction patterns
 , design principles and best practices to help you improve the design of
  your digital social environments.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090331T160000
DTSTART;TZID=US/Pacific:20090331T130000
DTSTAMP:20090403T232350
LOCATION:2006
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8556
UID:http://www.web2expo.com/sf--s2009-03-31-13:00--8556
SUMMARY:Building a Social Media Strategy Using SocialMap
DESCRIPTION:Presented by Mark Silva (Real Branding). This 3 hour worksho
 p presents brand owners with a structured approach to developing a strat
 egy, taking into account the unique needs of their own brand and market 
 position.  This highly interactive session gives attendees the chance to
  try it out for themselves, working collaboratively with other attendees
  and working through examples with real-world brands in attendance.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T092000
DTSTART;TZID=US/Pacific:20090401T083000
DTSTAMP:20090610T064639
LOCATION:2006
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/5779
UID:http://www.web2expo.com/sf--s2009-04-01-08:30--5779
SUMMARY:Why Social Media Marketing Fails - and How to Fix It
DESCRIPTION:Presented by Peter Kim (Dachis Group), Charlene Li (Altimete
 r Group), Jeremiah Owyang (Forrester Research). Social media usage by in
 dividuals has gone mainstream, but marketing efforts by brands are ⌘-c, 
 ⌘-v of old content into new channels.  This session will propose answers
  to critical questions on the table today - measurement, scalability, or
 ganization - and help marketing think through the issues to make social 
 media marketing matter.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T103000
DTSTART;TZID=US/Pacific:20090401T094000
DTSTAMP:20090413T155121
LOCATION:2005
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/5822
UID:http://www.web2expo.com/sf--s2009-04-01-09:40--5822
SUMMARY:How MacGyver Would Do Design Research
DESCRIPTION:Presented by M. Jackson Wilkinson (Viget Labs). If you've ev
 er tried to execute a research-driven UX or design project for a client,
  you've probably found that research/testing and budgets mix about as we
 ll as oil and water, especially in a more conservative market. Learn how
  to make effective design and UX decisions when resources are limited, b
 e it time or money.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T114000
DTSTART;TZID=US/Pacific:20090401T105000
DTSTAMP:20090407T205125
LOCATION:2006
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/6273
UID:http://www.web2expo.com/sf--s2009-04-01-10:50--6273
SUMMARY:Beyond Buzz: On Measuring a Conversation
DESCRIPTION:Presented by Kate Niederhoffer (Dachis Corporation), Marc Sm
 ith (Telligent Systems). As our media model transforms, how do the metri
 cs evolve? Moving beyond buzz levels, this presentation offers new metho
 ds to gauge the depth of interactions and emotional connections online, 
 offering a new model of ROI.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T114000
DTSTART;TZID=US/Pacific:20090401T105000
DTSTAMP:20090414T172053
LOCATION:2005
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/5689
UID:http://www.web2expo.com/sf--s2009-04-01-10:50--5689
SUMMARY:Content Strategy: What's Real, What's Relevant
DESCRIPTION:Presented by Kristina Halvorson (Brain Traffic). The success
  of Web 2.0 and beyond depends on our ability to plan for, create, publi
 sh, and govern content people actually care about. Content strategy is t
 he key! Learn about the roles, processes, and tools necessary to create 
 useful, usable content. Like it or not, we're all publishers now. Should
 n't you start acting like one?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T155000
DTSTART;TZID=US/Pacific:20090401T154500
DTSTAMP:20090412T121331
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8833
UID:http://www.web2expo.com/sf--s2009-04-01-15:45--8833
SUMMARY:Opening Welcome
DESCRIPTION:Presented by Jennifer Pahlka (Code for America), Brady Forre
 st (O'Reilly Media, Inc.). Opening welcome
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T161500
DTSTART;TZID=US/Pacific:20090401T155000
DTSTAMP:20090412T121438
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8829
UID:http://www.web2expo.com/sf--s2009-04-01-15:50--8829
SUMMARY:O'Reilly Radar
DESCRIPTION:Presented by Tim O'Reilly (O'Reilly Media, Inc.). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T163000
DTSTART;TZID=US/Pacific:20090401T161500
DTSTAMP:20090409T210157
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8839
UID:http://www.web2expo.com/sf--s2009-04-01-16:15--8839
SUMMARY:Open Source Administration
DESCRIPTION:Presented by John Maeda (Rhode Island School of Design). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T170000
DTSTART;TZID=US/Pacific:20090401T163000
DTSTAMP:20090409T203008
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7487
UID:http://www.web2expo.com/sf--s2009-04-01-16:30--7487
SUMMARY:A Conversation with Stephen Elop
DESCRIPTION:Presented by Stephen Elop (Nokia). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T171000
DTSTART;TZID=US/Pacific:20090401T170000
DTSTAMP:20090410T195748
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8838
UID:http://www.web2expo.com/sf--s2009-04-01-17:00--8838
SUMMARY:SalaamGarage: Imagine What You Can Do
DESCRIPTION:Presented by Amanda Koster (SalaamGarage). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T172000
DTSTART;TZID=US/Pacific:20090401T171000
DTSTAMP:20090406T203906
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8944
UID:http://www.web2expo.com/sf--s2009-04-01-17:10--8944
SUMMARY:High Order Bit
DESCRIPTION:Presented by Michael Abbott (Palm, Inc.). Palm stole the sho
 w at CES, unveiling the new Palm Pre – the first phone based on Palm’s g
 roundbreaking new webOS. Mike Abbott, SVP of Application Software and Se
 rvices for Palm explains how webOS will change the way users and develop
 ers think about mobile web experiences.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T173000
DTSTART;TZID=US/Pacific:20090401T172000
DTSTAMP:20090406T055417
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8830
UID:http://www.web2expo.com/sf--s2009-04-01-17:20--8830
SUMMARY:High Order Bit
DESCRIPTION:Presented by Mark Carges (eBay Inc.). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T190000
DTSTART;TZID=US/Pacific:20090401T173000
DTSTAMP:20090405T231756
LOCATION:3rd Level Lobby
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8923
UID:http://www.web2expo.com/sf--s2009-04-01-17:30--8923
SUMMARY:Opening Reception (sponsored by Palm)
DESCRIPTION:All attendees are invited to an opening reception immediatel
 y following the keynotes.  Grab a drink and catch up with old friends an
 d new. Sponsored by Palm – thank you for giving Web 2.0 Expo-ers a great
  conference start!
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T230000
DTSTART;TZID=US/Pacific:20090401T193000
DTSTAMP:20090405T231803
LOCATION:Mezzanine (444 Jessie Street @ Mint)
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8795
UID:http://www.web2expo.com/sf--s2009-04-01-19:30--8795
SUMMARY:Ignite Conference Party
DESCRIPTION:If you had five minutes on stage what would you say? What if
  you only got 20 slides and they rotated automatically after 15 seconds?
  Around the world geeks have been putting together Ignite nights to show
  their answers. Join us for another Ignite San Francisco, the official k
 ick-off event for Web 2.0 Expo.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T115000
DTSTART;TZID=US/Pacific:20090402T110000
DTSTAMP:20090413T155241
LOCATION:2005
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/6057
UID:http://www.web2expo.com/sf--s2009-04-02-11:00--6057
SUMMARY:Can't We Just All Get Along? Human-centered Design Meets Agile D
 evelopment
DESCRIPTION:Presented by Alon Salant (Carbon Five), Maria Giudice (Hot S
 tudio), Arena Reed (Grockit), Rob Spiro (Aardvark), Dave Shih (Hot Studi
 o). This panel discusses the intersection of human-centered design and A
 gile software development. Our session will describe and explore the dif
 ferences between the two approaches, when it's appropriate to use Agile,
  how to integrate this popular method into the human-centered design — a
 nd why client needs and today's marketplace are increasingly demanding t
 hese collaborative techniques.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T142000
DTSTART;TZID=US/Pacific:20090402T133000
DTSTAMP:20090420T180005
LOCATION:2006
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/6476
UID:http://www.web2expo.com/sf--s2009-04-02-13:30--6476
SUMMARY:It's the People, Stupid
DESCRIPTION:Presented by Brian Oberkirch (Small Good Thing), Deborah Sch
 ultz (TummelVision.tv). The most interesting problems on the Web are soc
 ial, not technical. Marketing on the hyperconnected Web means crafting o
 ngoing experiences that inspire, inform, evolve. We'll show you how site
 s like Dogster, Etsy, Moo, Photojojo and others parlay initial passions 
 into deep, sustained, active communities, without gimmicks, shortcuts or
  taking more than they give.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T164000
DTSTART;TZID=US/Pacific:20090402T155000
DTSTAMP:20090618T204229
LOCATION:2006
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/5505
UID:http://www.web2expo.com/sf--s2009-04-02-15:50--5505
SUMMARY:The Whuffie Factor: The 5 Keys for Maxing Social Capital and Win
 ning with Online Communities
DESCRIPTION:Presented by Tara Hunt (Buyosphere). Everyone knows about bl
 ogs and social networks such as Facebook and Twitter. And they’ve heard 
 about someone who has used them to grow a huge customer base. Everyone w
 ants to be hands-on, grass roots and interactive. But what does this mea
 n? And how do you do it? The Whuffie Factor will provide the strategic m
 ap and specific tactics for success in the world of online communities.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T085500
DTSTART;TZID=US/Pacific:20090403T085000
DTSTAMP:20090406T183504
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8835
UID:http://www.web2expo.com/sf--s2009-04-03-08:50--8835
SUMMARY:Welcome
DESCRIPTION:Presented by Jennifer Pahlka (Code for America), Brady Forre
 st (O'Reilly Media, Inc.). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T090500
DTSTART;TZID=US/Pacific:20090403T085500
DTSTAMP:20090407T170915
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8831
UID:http://www.web2expo.com/sf--s2009-04-03-08:55--8831
SUMMARY:Authenticity is the New Authority
DESCRIPTION:Presented by Heather Gold (the Heather Gold Show). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T093500
DTSTART;TZID=US/Pacific:20090403T090500
DTSTAMP:20090409T211303
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7790
UID:http://www.web2expo.com/sf--s2009-04-03-09:05--7790
SUMMARY:A Conversation with Vic Gundotra
DESCRIPTION:Presented by Vic Gundotra (Google). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T094500
DTSTART;TZID=US/Pacific:20090403T093500
DTSTAMP:20090407T170930
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8827
UID:http://www.web2expo.com/sf--s2009-04-03-09:35--8827
SUMMARY:We're The Ones We've Been Waiting For
DESCRIPTION:Presented by Scott Heiferman (Meetup). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T101500
DTSTART;TZID=US/Pacific:20090403T094500
DTSTAMP:20090417T233737
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7309
UID:http://www.web2expo.com/sf--s2009-04-03-09:45--7309
SUMMARY:A Conversation with the Founders of Threadless
DESCRIPTION:Presented by Jake Nickell (Threadless), Jeffrey Kalmikoff (T
 hreadless). Keynote
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T102500
DTSTART;TZID=US/Pacific:20090403T101500
DTSTAMP:20090407T170947
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8949
UID:http://www.web2expo.com/sf--s2009-04-03-10:15--8949
SUMMARY:High Order Bit: Chartbeat
DESCRIPTION:Presented by Peter Hershberg (Reprise Media). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T104000
DTSTART;TZID=US/Pacific:20090403T102500
DTSTAMP:20090410T151726
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7303
UID:http://www.web2expo.com/sf--s2009-04-03-10:25--7303
SUMMARY:Designing for Big Data
DESCRIPTION:Presented by Jeff Veen (Typekit). Keynote
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T115000
DTSTART;TZID=US/Pacific:20090403T110000
DTSTAMP:20090413T155331
LOCATION:2010
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/6043
UID:http://www.web2expo.com/sf--s2009-04-03-11:00--6043
SUMMARY:Putting Web 2.0 to Work: Social Software in the Enterprise
DESCRIPTION:Presented by Ross Mayfield (SlideShare, Inc.). Organizations
  shape society more than any force, and social software has demonstrated
  the ability to create sweeping change throughout the organizational cul
 ture. Due to the changes in technologies, demographics and business, the
  participation in new forms of mass collaboration is changing.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T142000
DTSTART;TZID=US/Pacific:20090403T133000
DTSTAMP:20090415T203142
LOCATION:2001
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7796
UID:http://www.web2expo.com/sf--s2009-04-03-13:30--7796
SUMMARY:Finding Influence: Design Patterns for Smarter Crowds
DESCRIPTION:Presented by Gregor Hochmuth (Google). As more and more cont
 ent is shared in near real-time, we need new models for understanding wh
 at's important. Understanding influence is a powerful approach for makin
 g sense of what's being shared and what should be on top. In this sessio
 n, you'll learn about detecting influence and using it for discovery, re
 commendations and social interestingness in the applications you're desi
 gning.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T153000
DTSTART;TZID=US/Pacific:20090403T144000
DTSTAMP:20090415T203150
LOCATION:2005
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8017
UID:http://www.web2expo.com/sf--s2009-04-03-14:40--8017
SUMMARY:Corralling the Crowdsourced Community
DESCRIPTION:Presented by Jennifer Pahlka (Code for America), Jen Bekman 
 (20x200 | Jen Bekman Projects, Inc.), Matt Stinchcomb (Etsy, Inc.), Jeff
 rey Kalmikoff (Threadless). In the past couple of years, crowdsourcing h
 as been a way to get attention and signal a connection to a brand's cust
 omers. But while some brands are finding ways to add community into thei
 r mix, it's baked into the DNA of others.  Others combine community with
  expert curation for a different result.  Bring your questions for this 
 panel of capable curators.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T164000
DTSTART;TZID=US/Pacific:20090403T155000
DTSTAMP:20090411T020252
LOCATION:2014
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8986
UID:http://www.web2expo.com/sf--s2009-04-03-15:50--8986
SUMMARY:my.barackobama.com: The Secrets of Obama's New Media Juggernaut
DESCRIPTION:Presented by Jascha Franklin-Hodge (Blue State Digital). Mar
 keters and activists alike have taken notice of the strategies and tacti
 cs that helped put Barack Obama in the White House. Jascha will discuss 
 the tools and techniques used by the presidential campaign’s record brea
 king online efforts.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T164000
DTSTART;TZID=US/Pacific:20090403T155000
DTSTAMP:20090410T112156
LOCATION:2006
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/5628
UID:http://www.web2expo.com/sf--s2009-04-03-15:50--5628
SUMMARY:Top 10 Customized Analytics Reports
DESCRIPTION:Presented by Craig Hordlow (Red Bricks Media). Sure, you kno
 w how to create standard reports, but what can you do if you really dig 
 into the analytics? In our session, we’ll show you how to easily create 
 in-depth analytics reports using a variety of sources.
END:VEVENT
END:VCALENDAR