BEGIN:VCALENDAR
X-WR-CALNAME:Web 2.0 Expo San Francisco 2009
VERSION:2.0
PRODID:Expectnation
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090331T120000
DTSTART;TZID=US/Pacific:20090331T090000
DTSTAMP:20090420T231901
LOCATION:2001
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/6333
UID:http://www.web2expo.com/sf--s2009-03-31-09:00--6333
SUMMARY:Tools for Visual Storytelling
DESCRIPTION:Presented by Nancy Duarte (Duarte Design). Ever found yourse
 lf checking email during a presentation or sending IMs to the person sit
 ting next to you. Sure, we’ve all done it. Information abounds and so do
 es the continuing need for it. So in this information and attention defi
 cit age, how do we transform presentations from a one-way lecture to an 
 informative, engaging and collaborative experience?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090331T160000
DTSTART;TZID=US/Pacific:20090331T130000
DTSTAMP:20090410T100935
LOCATION:2010
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/5986
UID:http://www.web2expo.com/sf--s2009-03-31-13:00--5986
SUMMARY:Be a Mobile Design Hero: Transform Your Web Design Knowledge int
 o Mobile Design Skills
DESCRIPTION:Presented by Kim Lenox (Consumer Electronics Industry). This
  workshop is for web designers interested in shifting their careers towa
 rd designing for mobile devices. Kim Lenox of Adaptive Path, will descri
 be what makes mobile different from the web and how to design for mobile
  context of use. Join Kim for this workshop and learn how your current w
 eb design background can be leveraged to design compelling mobile produc
 ts.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090331T160000
DTSTART;TZID=US/Pacific:20090331T130000
DTSTAMP:20090412T113306
LOCATION:2001
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7878
UID:http://www.web2expo.com/sf--s2009-03-31-13:00--7878
SUMMARY:Open, Social Web
DESCRIPTION:Presented by David Recordon (Facebook), Joseph Smarr (Google
 ), Chris Messina (Google). You can’t talk about building for the web wit
 hout contemplating a coherent approach to enabling and supporting social
  functionality. This developer-oriented workshop will emphasize the use 
 and application of free, open building blocks for enabling social networ
 king features on your site or service, and provide illuminating insights
  from some of the key figures creating these technologies.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T092000
DTSTART;TZID=US/Pacific:20090401T083000
DTSTAMP:20090403T230907
LOCATION:2010
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8804
UID:http://www.web2expo.com/sf--s2009-04-01-08:30--8804
SUMMARY:The Arms Race of Online Payment Fraud
DESCRIPTION:Presented by Katherine Hutchinson (PayPal, Inc.). In this se
 ssion, Hutchinson will explore the world of online payment fraud and dis
 cuss its rapid evolution from lone hackers into global rings of organize
 d crime.  Attendees will learn about some of today’s fraud trends as see
 n through the lens of PayPal’s worldwide payments network.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T092000
DTSTART;TZID=US/Pacific:20090401T083000
DTSTAMP:20090404T053309
LOCATION:2001
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7715
UID:http://www.web2expo.com/sf--s2009-04-01-08:30--7715
SUMMARY:Sync'ing Suspicion
DESCRIPTION:Presented by Dave Engberg (Evernote). This talk describes th
 e technical considerations Evernote made in designing a hybrid client-We
 b service.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T092000
DTSTART;TZID=US/Pacific:20090401T083000
DTSTAMP:20090413T155107
LOCATION:2002
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7736
UID:http://www.web2expo.com/sf--s2009-04-01-08:30--7736
SUMMARY:Surviving (and Thriving in) the Online Identity Wars
DESCRIPTION:Presented by Joseph Smarr (Google). It’s hard to keep track 
 of all the recent announcements about online identity and data portabili
 ty, let alone to make sense of it all and figure out what it means to yo
 u. In this talk, Joseph Smarr, will be your guide through this exciting 
 and rapidly evolving new phase of the web, explaining in concrete terms 
 what's going on and how you can benefit from it today.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T103000
DTSTART;TZID=US/Pacific:20090401T094000
DTSTAMP:20090618T204516
LOCATION:2001
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7738
UID:http://www.web2expo.com/sf--s2009-04-01-09:40--7738
SUMMARY:TV & Radio with an API: Stories from Current and NPR
DESCRIPTION:Presented by Robin Sloan (Current), Zach Brand (NPR, Digital
  media). Current and NPR are the first major media API that open up subs
 tantive original news and other information for online re-use by other p
 arties. Discover how this open distribution is working, and what opportu
 nities and challenges it creates for everybody from bloggers to other ma
 instream media.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T103000
DTSTART;TZID=US/Pacific:20090401T094000
DTSTAMP:20090415T203022
LOCATION:2006
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/5949
UID:http://www.web2expo.com/sf--s2009-04-01-09:40--5949
SUMMARY:WWCMD? What Would the Community Manager Do?
DESCRIPTION:Presented by Micki Krimmel (Sugar Packet Inc.). What makes a
 n effective Community Manager?  How can we apply the Community Manager's
  approach to all aspects of running a business?  In this session we will
  work together to create a list of best practices and then discuss what 
 we might be able to learn from them.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T114000
DTSTART;TZID=US/Pacific:20090401T105000
DTSTAMP:20090408T163633
LOCATION:2016
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8678
UID:http://www.web2expo.com/sf--s2009-04-01-10:50--8678
SUMMARY:Smart Work:  Embrace Change & Empower Your Teams to Drive Growth
  and Innovation - A Panel Discussion
DESCRIPTION:Presented by Kathy Mandelstein  (IBM Software Group), Ryan B
 oyles (IBM Software Group), Tom Deutsch (IBM Software Group), Ted Stanto
 n (IBM). In today’s global business environment, the only constant is ch
 ange.  Organizations who can respond quickly by leveraging agile busines
 s models and dynamic business processes are uniquely positioned to win. 
 IBM  Web 2.0 software can help your organization  be more effective and 
 innovate in challenging times.   Sponsored by IBM.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T114000
DTSTART;TZID=US/Pacific:20090401T105000
DTSTAMP:20090414T172053
LOCATION:2005
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/5689
UID:http://www.web2expo.com/sf--s2009-04-01-10:50--5689
SUMMARY:Content Strategy: What's Real, What's Relevant
DESCRIPTION:Presented by Kristina Halvorson (Brain Traffic). The success
  of Web 2.0 and beyond depends on our ability to plan for, create, publi
 sh, and govern content people actually care about. Content strategy is t
 he key! Learn about the roles, processes, and tools necessary to create 
 useful, usable content. Like it or not, we're all publishers now. Should
 n't you start acting like one?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T142000
DTSTART;TZID=US/Pacific:20090401T133000
DTSTAMP:20090729T164833
LOCATION:2009
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7789
UID:http://www.web2expo.com/sf--s2009-04-01-13:30--7789
SUMMARY:The Lean Startup: a Disciplined Approach to Imagining, Designing
 , and Building New Products
DESCRIPTION:Presented by Eric  Ries (Kleiner Perkins Caufield & Byers). 
 Learn to do more with less. The Lean Startup is a practical approach to 
 creating and managing a new breed of company that excels in low-cost exp
 erimentation, rapid iteration, and true customer insight. It uses princi
 ples of agile software development, open source and web 2.0, and lean ma
 nufacturing to guide technology businesses that create disruptive innova
 tion.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T153000
DTSTART;TZID=US/Pacific:20090401T144000
DTSTAMP:20090404T053750
LOCATION:2002
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8539
UID:http://www.web2expo.com/sf--s2009-04-01-14:40--8539
SUMMARY:The Principles of Distributed Computing and the Birth of AWS
DESCRIPTION:Presented by Werner Vogels (Amazon.com). In this technical t
 alk, Werner Vogels, CTO of Amazon.com, will dive deep into how Amazon us
 ed the principles of distributed computing to move to an ultra-scalable 
 service-oriented architecture and in doing so gave birth to a host of lo
 osely coupled services that make up Amazon Web Services.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T155000
DTSTART;TZID=US/Pacific:20090401T154500
DTSTAMP:20090412T121331
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8833
UID:http://www.web2expo.com/sf--s2009-04-01-15:45--8833
SUMMARY:Opening Welcome
DESCRIPTION:Presented by Jennifer Pahlka (Code for America), Brady Forre
 st (O'Reilly Media, Inc.). Opening welcome
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T163000
DTSTART;TZID=US/Pacific:20090401T161500
DTSTAMP:20090409T210157
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8839
UID:http://www.web2expo.com/sf--s2009-04-01-16:15--8839
SUMMARY:Open Source Administration
DESCRIPTION:Presented by John Maeda (Rhode Island School of Design). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T230000
DTSTART;TZID=US/Pacific:20090401T193000
DTSTAMP:20090405T231803
LOCATION:Mezzanine (444 Jessie Street @ Mint)
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8795
UID:http://www.web2expo.com/sf--s2009-04-01-19:30--8795
SUMMARY:Ignite Conference Party
DESCRIPTION:If you had five minutes on stage what would you say? What if
  you only got 20 slides and they rotated automatically after 15 seconds?
  Around the world geeks have been putting together Ignite nights to show
  their answers. Join us for another Ignite San Francisco, the official k
 ick-off event for Web 2.0 Expo.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T091500
DTSTART;TZID=US/Pacific:20090402T085500
DTSTAMP:20090410T153236
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7305
UID:http://www.web2expo.com/sf--s2009-04-02-08:55--7305
SUMMARY:How the Web Ate the Economy, and Why This Is Good for Everyone
DESCRIPTION:Presented by Douglas Rushkoff (Author, "Program or Be Progra
 mmed"). Keynote
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T103000
DTSTART;TZID=US/Pacific:20090402T100000
DTSTAMP:20090408T164716
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7488
UID:http://www.web2expo.com/sf--s2009-04-02-10:00--7488
SUMMARY:A Conversation with Will Wright
DESCRIPTION:Presented by Will Wright (Electronic Arts). Will Wright, the
  creator of SimCity, The Sims, and now Spore, speaks with Tim O'Reilly a
 bout the creative process, user-generated content, and much more.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T115000
DTSTART;TZID=US/Pacific:20090402T110000
DTSTAMP:20090618T204358
LOCATION:2002
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8585
UID:http://www.web2expo.com/sf--s2009-04-02-11:00--8585
SUMMARY:Visualizing A Web of Data
DESCRIPTION:Presented by Michal Migurski (Stamen Design). Piece by piece
 , the world is moving onto the web. How can we make sense of this new to
 rrent of information emerging wide-eyed and blinking into the internet? 
 Stamen Technical Directory's Michal Migurski will show how information v
 isualization is making it possible to comprehend a live, vast, and deep 
 connected web of data.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T142000
DTSTART;TZID=US/Pacific:20090402T133000
DTSTAMP:20090618T203904
LOCATION:2005
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/6006
UID:http://www.web2expo.com/sf--s2009-04-02-13:30--6006
SUMMARY:Sparking a Crush: Attracting and Retaining New Users
DESCRIPTION:Presented by Alexa Andrzejewski (Foodspotting). For "people-
 powered" services, attracting and retaining a critical mass of active pa
 rticipants is essential. To create a new user experience that leaves use
 rs itching to go further, you must understand and appeal to people's mot
 ivations. In this session, you'll examine design patterns used by succes
 sful sites to motivate users to sign up, get established, and stay activ
 e.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T164000
DTSTART;TZID=US/Pacific:20090402T155000
DTSTAMP:20090404T073501
LOCATION:2010
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8580
UID:http://www.web2expo.com/sf--s2009-04-02-15:50--8580
SUMMARY:Operational Efficiency Hacks
DESCRIPTION:Presented by John Allspaw (Etsy.com). John Allspaw, manager 
 of Flickr's Ops and author of The Art of Capacity Planning, will discuss
  some of the secrets of building out your service.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T094500
DTSTART;TZID=US/Pacific:20090403T093500
DTSTAMP:20090407T170930
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8827
UID:http://www.web2expo.com/sf--s2009-04-03-09:35--8827
SUMMARY:We're The Ones We've Been Waiting For
DESCRIPTION:Presented by Scott Heiferman (Meetup). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T101500
DTSTART;TZID=US/Pacific:20090403T094500
DTSTAMP:20090417T233737
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7309
UID:http://www.web2expo.com/sf--s2009-04-03-09:45--7309
SUMMARY:A Conversation with the Founders of Threadless
DESCRIPTION:Presented by Jake Nickell (Threadless), Jeffrey Kalmikoff (T
 hreadless). Keynote
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T104000
DTSTART;TZID=US/Pacific:20090403T102500
DTSTAMP:20090410T151726
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7303
UID:http://www.web2expo.com/sf--s2009-04-03-10:25--7303
SUMMARY:Designing for Big Data
DESCRIPTION:Presented by Jeff Veen (Typekit). Keynote
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T115000
DTSTART;TZID=US/Pacific:20090403T110000
DTSTAMP:20090407T171004
LOCATION:2014
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8929
UID:http://www.web2expo.com/sf--s2009-04-03-11:00--8929
SUMMARY:Making Government 2.0 a Reality:  A Citizen's Guide to Essential
  Reforms
DESCRIPTION:Presented by Andrew McLaughlin (Executive Office of the Pres
 ident). The potential for Government 2.0 is both real and exciting:  tec
 hnology-wise, we can now cheaply and efficiently enable a government tha
 t is transparent, participatory, collaborative, and effective.  But ther
 e are some very real, very stubborn obstacles in the form of outdated la
 ws, regulations, and policies.  Andrew will outline these barriers, and 
 set forth an agenda for reform.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T142000
DTSTART;TZID=US/Pacific:20090403T133000
DTSTAMP:20090415T072125
LOCATION:2010
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/6164
UID:http://www.web2expo.com/sf--s2009-04-03-13:30--6164
SUMMARY:Collaboration at Scale: Why Technology Alone Doesn’t Work
DESCRIPTION:Presented by Doug Solomon (IDEO), Gentry Underwood (Orchestr
 a, Inc). Innovative companies increasingly want to collaborate across ti
 me, space and organizational structure restrictions.  Web 2.0 technology
  holds great promise, but in practice often comes up short.  This sessio
 n focuses on how to maximize the value of technology, by systematically 
 understanding  human behavior, motivations, and organizational design to
  build optimal solutions.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T142000
DTSTART;TZID=US/Pacific:20090403T133000
DTSTAMP:20090403T223529
LOCATION:2006
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8849
UID:http://www.web2expo.com/sf--s2009-04-03-13:30--8849
SUMMARY:Agency 2.0
DESCRIPTION:Presented by Curt Doolittle (Ascentium), Susan MacDermid (Re
 al Branding), Renny Gleeson (Weiden & Kennedy), Elizabeth Ross (Tribal D
 DB), John Durham (Catalyst SF). This session explores the challenges top
  agencies face and the creative efforts to move individuals, teams and m
 anagement into a more progressive era.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T142000
DTSTART;TZID=US/Pacific:20090403T133000
DTSTAMP:20090407T202733
LOCATION:2002
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/6512
UID:http://www.web2expo.com/sf--s2009-04-03-13:30--6512
SUMMARY:Inside Picnik: How We Built Picnik (and What We Learned Along th
 e Way)
DESCRIPTION:Presented by Justin Huff (Google, Inc), Mike Harrington (Pic
 nik.com). Building a web backend from scratch can be a daunting task, es
 pecially for a team with little web experience. We'll provide an overvie
 w of where our backend started, what it looks like today, and where we t
 hink it's going.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T153000
DTSTART;TZID=US/Pacific:20090403T144000
DTSTAMP:20090408T110356
LOCATION:2002
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7544
UID:http://www.web2expo.com/sf--s2009-04-03-14:40--7544
SUMMARY:Publishing on the GeoWeb
DESCRIPTION:Presented by Keith Golden (Google). We will discuss options 
 for publishing your data, from getting it indexed by search engines to p
 ublishing it in the cloud.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T164000
DTSTART;TZID=US/Pacific:20090403T155000
DTSTAMP:20090618T204148
LOCATION:2010
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/6545
UID:http://www.web2expo.com/sf--s2009-04-03-15:50--6545
SUMMARY:What Makes a Design Seem Intuitive?
DESCRIPTION:Presented by Jared Spool (User Interface Engineering). Every
 one wants an "intuitive" interface: the users, the designers, and the co
 ntent publishers. But building them is hard. Recent research has given i
 nsight into why it's hard and how to get past major obstacles. Learn the
  two essential elements of what makes an interface intuitive and what su
 ccessful teams are doing to create experiences that delight.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T164000
DTSTART;TZID=US/Pacific:20090403T155000
DTSTAMP:20090412T171431
LOCATION:2009
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/6204
UID:http://www.web2expo.com/sf--s2009-04-03-15:50--6204
SUMMARY:The Alpha Geek's Guide to Finding a Business Model: PBwiki's 4-Y
 ear Odyssey
DESCRIPTION:Presented by David Weekly (PBwiki, Inc.). David Weekly will 
 talk candidly about how PBwiki's business model evolved over the past fo
 ur years, including a candid look at how his geek instincts both helped 
 and hurt during this long process. This talk will be especially useful f
 or technical founders who are wondering to what extent they need to inco
 rporate traditional business management into an engineering-driven compa
 ny.
END:VEVENT
END:VCALENDAR