BEGIN:VCALENDAR
X-WR-CALNAME:Web 2.0 Expo San Francisco 2009
VERSION:2.0
PRODID:Expectnation
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090331T120000
DTSTART;TZID=US/Pacific:20090331T090000
DTSTAMP:20090412T113406
LOCATION:2009
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7467
UID:http://www.web2expo.com/sf--s2009-03-31-09:00--7467
SUMMARY:Economics 2.0: Highly Effective Strategies for Putting Your Busi
 ness on a Recession Diet
DESCRIPTION:Presented by Dion Hinchcliffe (Hinchcliffe & Company). The b
 usiness landscape has changed dramatically over the last year and Web 2.
 0 concepts have only become more important factors for driving business 
 survival and success.  This informative session takes a deep dive into p
 ractical and potent techniques that can be used to rapidly energize ever
 y organization with new innovative techniques for cutting costs, driving
  growth, and spurring innovation.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090331T160000
DTSTART;TZID=US/Pacific:20090331T130000
DTSTAMP:20090403T232350
LOCATION:2006
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8556
UID:http://www.web2expo.com/sf--s2009-03-31-13:00--8556
SUMMARY:Building a Social Media Strategy Using SocialMap
DESCRIPTION:Presented by Mark Silva (Real Branding). This 3 hour worksho
 p presents brand owners with a structured approach to developing a strat
 egy, taking into account the unique needs of their own brand and market 
 position.  This highly interactive session gives attendees the chance to
  try it out for themselves, working collaboratively with other attendees
  and working through examples with real-world brands in attendance.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T092000
DTSTART;TZID=US/Pacific:20090401T083000
DTSTAMP:20090610T064639
LOCATION:2006
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/5779
UID:http://www.web2expo.com/sf--s2009-04-01-08:30--5779
SUMMARY:Why Social Media Marketing Fails - and How to Fix It
DESCRIPTION:Presented by Peter Kim (Dachis Group), Charlene Li (Altimete
 r Group), Jeremiah Owyang (Forrester Research). Social media usage by in
 dividuals has gone mainstream, but marketing efforts by brands are ⌘-c, 
 ⌘-v of old content into new channels.  This session will propose answers
  to critical questions on the table today - measurement, scalability, or
 ganization - and help marketing think through the issues to make social 
 media marketing matter.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T103000
DTSTART;TZID=US/Pacific:20090401T094000
DTSTAMP:20090403T052129
LOCATION:2010
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7540
UID:http://www.web2expo.com/sf--s2009-04-01-09:40--7540
SUMMARY:Cybercrime Today and Tomorrow's Threats
DESCRIPTION:Presented by Alex Stamos (iSEC Partners, Inc.). It has long 
 been an unfortunate fact that the World Wide Web cannot be safely used b
 y the vast majority of people in the world.  In this talk, we will discu
 ss the different groups, techniques, and motivations behind crime on the
  Internet, with a focus on attacks targeting web users.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T114000
DTSTART;TZID=US/Pacific:20090401T105000
DTSTAMP:20090407T205125
LOCATION:2006
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/6273
UID:http://www.web2expo.com/sf--s2009-04-01-10:50--6273
SUMMARY:Beyond Buzz: On Measuring a Conversation
DESCRIPTION:Presented by Kate Niederhoffer (Dachis Corporation), Marc Sm
 ith (Telligent Systems). As our media model transforms, how do the metri
 cs evolve? Moving beyond buzz levels, this presentation offers new metho
 ds to gauge the depth of interactions and emotional connections online, 
 offering a new model of ROI.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T142000
DTSTART;TZID=US/Pacific:20090401T133000
DTSTAMP:20090406T210340
LOCATION:2010
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7541
UID:http://www.web2expo.com/sf--s2009-04-01-13:30--7541
SUMMARY:The Web Just Got a Little More Dangerous
DESCRIPTION:Presented by Jeremiah Grossman (WhiteHat Security, Inc.). Wh
 en you look at many of the prominent website hacking incidents, it becom
 es obvious that website security is becoming increasingly challenging fo
 r today’s corporations. The more we’ve come to understand about the Web,
  the less secure it seems to get.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T142000
DTSTART;TZID=US/Pacific:20090401T133000
DTSTAMP:20090618T204540
LOCATION:2006
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/6266
UID:http://www.web2expo.com/sf--s2009-04-01-13:30--6266
SUMMARY:Case Study: Setting Content Free at Ford Motor Company
DESCRIPTION:Presented by Maggie Fox (Social Media Group), Scott Monty (F
 ord Motor Company). Most enterprises treat communications assets like pr
 oduct, tightly controlling distribution to a select few.  But enterprise
 -level marketing and communications functions deal in information, not p
 roduct. What happened when one of the world's largest companies recogniz
 ed this new reality and decided to kick down the walls, aggregate their 
 digital content, embrace Creative Commons & set it all free?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T153000
DTSTART;TZID=US/Pacific:20090401T144000
DTSTAMP:20090415T203048
LOCATION:2006
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/6117
UID:http://www.web2expo.com/sf--s2009-04-01-14:40--6117
SUMMARY:Best Practices in Social Media Integration for Web Publishers an
 d Content Providers
DESCRIPTION:Presented by Bob Buch (Digg). Web publishers from the New Yo
 rk Times to CollegeHumor have recognized the importance of social media 
 as a major driver of traffic.  This session will explore the best practi
 ces employed by the publishers who have most successfully integrated soc
 ial media into their platforms.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T170000
DTSTART;TZID=US/Pacific:20090401T163000
DTSTAMP:20090409T203008
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7487
UID:http://www.web2expo.com/sf--s2009-04-01-16:30--7487
SUMMARY:A Conversation with Stephen Elop
DESCRIPTION:Presented by Stephen Elop (Microsoft Business Division). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T172000
DTSTART;TZID=US/Pacific:20090401T171000
DTSTAMP:20090406T203906
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8944
UID:http://www.web2expo.com/sf--s2009-04-01-17:10--8944
SUMMARY:High Order Bit
DESCRIPTION:Presented by Michael Abbott (Palm, Inc.). Palm stole the sho
 w at CES, unveiling the new Palm Pre – the first phone based on Palm’s g
 roundbreaking new webOS. Mike Abbott, SVP of Application Software and Se
 rvices for Palm explains how webOS will change the way users and develop
 ers think about mobile web experiences.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T230000
DTSTART;TZID=US/Pacific:20090401T193000
DTSTAMP:20090405T231803
LOCATION:Mezzanine (444 Jessie Street @ Mint)
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8795
UID:http://www.web2expo.com/sf--s2009-04-01-19:30--8795
SUMMARY:Ignite Conference Party
DESCRIPTION:If you had five minutes on stage what would you say? What if
  you only got 20 slides and they rotated automatically after 15 seconds?
  Around the world geeks have been putting together Ignite nights to show
  their answers. Join us for another Ignite San Francisco, the official k
 ick-off event for Web 2.0 Expo.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T091500
DTSTART;TZID=US/Pacific:20090402T085500
DTSTAMP:20090410T153236
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7305
UID:http://www.web2expo.com/sf--s2009-04-02-08:55--7305
SUMMARY:How the Web Ate the Economy, and Why This Is Good for Everyone
DESCRIPTION:Presented by Douglas Rushkoff (Author, "Life Inc."). Keynote
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T103000
DTSTART;TZID=US/Pacific:20090402T100000
DTSTAMP:20090408T164716
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7488
UID:http://www.web2expo.com/sf--s2009-04-02-10:00--7488
SUMMARY:A Conversation with Will Wright
DESCRIPTION:Presented by Will Wright (Electronic Arts). Will Wright, the
  creator of SimCity, The Sims, and now Spore, speaks with Tim O'Reilly a
 bout the creative process, user-generated content, and much more.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T115000
DTSTART;TZID=US/Pacific:20090402T110000
DTSTAMP:20090415T203115
LOCATION:2009
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/5771
UID:http://www.web2expo.com/sf--s2009-04-02-11:00--5771
SUMMARY:Enterprise Web 2.0 Anti-Patterns, ROI, and Metrics
DESCRIPTION:Presented by Aaron Kim (IBM Global Business Services). An an
 ti-pattern is a design pattern that appears to be a good idea but is ine
 ffective or far from optimal in practice. It often takes you from a prob
 lem to a bad solution. This session will discuss the business value of W
 eb 2.0, ROI, metrics, and cover 2.0 anti-patterns observed in global ent
 erprises by an IBM consultant, along with recommendations on how to avoi
 d common pitfalls.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T153000
DTSTART;TZID=US/Pacific:20090402T144000
DTSTAMP:20090403T175039
LOCATION:2014
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8934
UID:http://www.web2expo.com/sf--s2009-04-02-14:40--8934
SUMMARY:The Social Media Trilogy: Three Vital Components for Building a 
 Successful Online Strategy
DESCRIPTION:Presented by Gerardo Dada (Vignette). To survive in these tr
 ying economic times, enterprises must adopt a trilogy of Web 2.0 fundame
 ntals as part of their long-term communications objectives. This session
  leverages the experiences of some of the world’s most successful commun
 ities to help you develop a strategic vision for enterprise-oriented soc
 ial media.  Sponsored by Vignette.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T164000
DTSTART;TZID=US/Pacific:20090402T155000
DTSTAMP:20090412T170012
LOCATION:2009
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7782
UID:http://www.web2expo.com/sf--s2009-04-02-15:50--7782
SUMMARY:Enterprise Assets are Going Virtual
DESCRIPTION:Presented by Denis Browne (SAP Labs, LLC), Sebastian Steinha
 uer (SAP Labs). This session will show enterprise scale solutions to man
 age high resolution sensor networks and high accuracy location and asset
  data in a virtual environment.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T115000
DTSTART;TZID=US/Pacific:20090403T110000
DTSTAMP:20090413T155331
LOCATION:2010
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/6043
UID:http://www.web2expo.com/sf--s2009-04-03-11:00--6043
SUMMARY:Putting Web 2.0 to Work: Social Software in the Enterprise
DESCRIPTION:Presented by Ross Mayfield (Socialtext). Organizations shape
  society more than any force, and social software has demonstrated the a
 bility to create sweeping change throughout the organizational culture. 
 Due to the changes in technologies, demographics and business, the parti
 cipation in new forms of mass collaboration is changing.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T142000
DTSTART;TZID=US/Pacific:20090403T133000
DTSTAMP:20090403T223529
LOCATION:2006
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8849
UID:http://www.web2expo.com/sf--s2009-04-03-13:30--8849
SUMMARY:Agency 2.0
DESCRIPTION:Presented by Curt Doolittle (Ascentium), Susan MacDermid (Re
 al Branding), Renny Gleeson (Weiden & Kennedy), Elizabeth Ross (Tribal D
 DB), John Durham (Catalyst SF). This session explores the challenges top
  agencies face and the creative efforts to move individuals, teams and m
 anagement into a more progressive era.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T153000
DTSTART;TZID=US/Pacific:20090403T144000
DTSTAMP:20090415T203150
LOCATION:2005
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8017
UID:http://www.web2expo.com/sf--s2009-04-03-14:40--8017
SUMMARY:Corralling the Crowdsourced Community
DESCRIPTION:Presented by Jennifer Pahlka (Code for America), Jen Bekman 
 (20x200 | Jen Bekman Projects, Inc.), Matt Stinchcomb (Etsy, Inc.), Jeff
 rey Kalmikoff (Threadless). In the past couple of years, crowdsourcing h
 as been a way to get attention and signal a connection to a brand's cust
 omers. But while some brands are finding ways to add community into thei
 r mix, it's baked into the DNA of others.  Others combine community with
  expert curation for a different result.  Bring your questions for this 
 panel of capable curators.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T164000
DTSTART;TZID=US/Pacific:20090403T155000
DTSTAMP:20090406T060627
LOCATION:2002
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/6638
UID:http://www.web2expo.com/sf--s2009-04-03-15:50--6638
SUMMARY:Incorporating Web Services in Mobile Applications
DESCRIPTION:Presented by Chuck Hudson (Aduci). Mobile of all types lever
 age various web service APIs developed in house and provided from third 
 party partners.  This talk looks at the best practices and lessons learn
 ed while incorporating a wide array of APIs developed mostly for web app
 lications into mobile applications.  Specific examples will be employed 
 through out the session for demonstration purposes.
END:VEVENT
END:VCALENDAR