BEGIN:VCALENDAR
X-WR-CALNAME:Web 2.0 Expo San Francisco 2009
VERSION:2.0
PRODID:Expectnation
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090331T120000
DTSTART;TZID=US/Pacific:20090331T090000
DTSTAMP:20090420T231901
LOCATION:2001
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/6333
UID:http://www.web2expo.com/sf--s2009-03-31-09:00--6333
SUMMARY:Tools for Visual Storytelling
DESCRIPTION:Presented by Nancy Duarte (Duarte Design). Ever found yourse
 lf checking email during a presentation or sending IMs to the person sit
 ting next to you. Sure, we’ve all done it. Information abounds and so do
 es the continuing need for it. So in this information and attention defi
 cit age, how do we transform presentations from a one-way lecture to an 
 informative, engaging and collaborative experience?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090331T160000
DTSTART;TZID=US/Pacific:20090331T130000
DTSTAMP:20090412T113306
LOCATION:2001
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7878
UID:http://www.web2expo.com/sf--s2009-03-31-13:00--7878
SUMMARY:Open, Social Web
DESCRIPTION:Presented by David Recordon (Facebook), Joseph Smarr (Google
 ), Chris Messina (Google). You can’t talk about building for the web wit
 hout contemplating a coherent approach to enabling and supporting social
  functionality. This developer-oriented workshop will emphasize the use 
 and application of free, open building blocks for enabling social networ
 king features on your site or service, and provide illuminating insights
  from some of the key figures creating these technologies.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T092000
DTSTART;TZID=US/Pacific:20090401T083000
DTSTAMP:20090404T053309
LOCATION:2001
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7715
UID:http://www.web2expo.com/sf--s2009-04-01-08:30--7715
SUMMARY:Sync'ing Suspicion
DESCRIPTION:Presented by Dave Engberg (Evernote). This talk describes th
 e technical considerations Evernote made in designing a hybrid client-We
 b service.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T103000
DTSTART;TZID=US/Pacific:20090401T094000
DTSTAMP:20090618T204516
LOCATION:2001
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7738
UID:http://www.web2expo.com/sf--s2009-04-01-09:40--7738
SUMMARY:TV & Radio with an API: Stories from Current and NPR
DESCRIPTION:Presented by Robin Sloan (Current), Zach Brand (NPR, Digital
  media). Current and NPR are the first major media API that open up subs
 tantive original news and other information for online re-use by other p
 arties. Discover how this open distribution is working, and what opportu
 nities and challenges it creates for everybody from bloggers to other ma
 instream media.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T114000
DTSTART;TZID=US/Pacific:20090401T105000
DTSTAMP:20090430T033633
LOCATION:2001
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7543
UID:http://www.web2expo.com/sf--s2009-04-01-10:50--7543
SUMMARY:Effective Twitter for Communication & Product Integration
DESCRIPTION:Presented by Sarah Milstein (TechWeb). Twitter is a great wa
 y for small companies and big brands alike to connect with customers. Th
 is session will look not only at businesses that are using Twitter for e
 ffective customer-facing communication, but also at companies that are i
 ntegrating their products with Twitter.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T142000
DTSTART;TZID=US/Pacific:20090401T133000
DTSTAMP:20090413T155156
LOCATION:2001
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7546
UID:http://www.web2expo.com/sf--s2009-04-01-13:30--7546
SUMMARY:W3C Geolocation API: Adding "Where" to Web Applications
DESCRIPTION:Presented by Ryan Sarver (Twitter). Location aware websites 
 can provide users with rich social connectivity, useful content, efficie
 nt movement around their environment, highly targeted advertising, and m
 ore. Building on this session from Web 2.0 Expo last year, we will discu
 ss the new W3C Geolocation API, location-aware browsers and other availa
 ble tools that can add location to websites and applications.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T153000
DTSTART;TZID=US/Pacific:20090401T144000
DTSTAMP:20090417T174107
LOCATION:2001
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/6224
UID:http://www.web2expo.com/sf--s2009-04-01-14:40--6224
SUMMARY:The Open Enterprise: How Web Tools and Culture Are Remaking Busi
 ness
DESCRIPTION:Presented by Stowe Boyd (Microsyntax.org), Oliver Marks (Oli
 ver Marks & Associates). Web 2.0 technology has had a direct impact on m
 edia and society with blogs, YouTube, Facebook, MySpace and others. Now,
  we are seeing adoption of Web 2.0 tools and culture in the business con
 text as companies seek to harness these forces. What will the impacts be
 ? How quickly will companies adopt new tools, and which ones? What can w
 e expect in ten years? What should businesses do now?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T115000
DTSTART;TZID=US/Pacific:20090402T110000
DTSTAMP:20090412T021855
LOCATION:2001
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7737
UID:http://www.web2expo.com/sf--s2009-04-02-11:00--7737
SUMMARY:Future of Mobile: Native Apps vs. Mobile Web vs. Hybrid Apps
DESCRIPTION:Presented by Jason Grigsby (Cloud Four). 2008 was the year o
 f the iPhone App Store. With over 10,000 applications and 300 million do
 wnloads, the App Store has been a resounding success that has prompted o
 ther phones manufacturers to develop their own App Store plans. But are 
 native applications really the future of mobile? What happened to the pr
 omise of the Mobile Web?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T142000
DTSTART;TZID=US/Pacific:20090402T133000
DTSTAMP:20090406T184615
LOCATION:2001
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/6577
UID:http://www.web2expo.com/sf--s2009-04-02-13:30--6577
SUMMARY:The "Mobile First" User Experience
DESCRIPTION:Presented by Marc Davis (Yahoo! Inc.). The delivery of indis
 pensible mobile user experience is not only essential, but should come i
 rrespective of device or platform.  While the traditional willingness to
  transfer PC experience to mobile still prevails, development of applica
 tions is now taking a mobile first philosophy, focused on building relev
 ant content, leveraging the mobile environment, and allowing consumer ch
 oice.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T153000
DTSTART;TZID=US/Pacific:20090402T144000
DTSTAMP:20090605T204044
LOCATION:2001
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7829
UID:http://www.web2expo.com/sf--s2009-04-02-14:40--7829
SUMMARY:10 iPhone User Experience Anti-Patterns
DESCRIPTION:Presented by Toby Boudreaux (The Barbarian Group). In the Ap
 p Store gold rush, teams release applications quickly & often without va
 lidation such as user testing. The assumption is that "great artists shi
 p" and updates can be made at any point to refine, to iterate over new f
 eature requests, optimizations, & services. Along the way, many examples
  of what not to do, have been created. Mobile apps for all platforms sho
 uld take heed of these lessons.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T164000
DTSTART;TZID=US/Pacific:20090402T155000
DTSTAMP:20090402T224016
LOCATION:2001
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8950
UID:http://www.web2expo.com/sf--s2009-04-02-15:50--8950
SUMMARY:A Moving Target: Mobile Web Security
DESCRIPTION:Presented by Alex Stamos (iSEC Partners, Inc.). The day when
  everyone has a PC in their pocket has arrived and developers are rushin
 g to create mobile applications to meet demand. Knowing the risks and ho
 w to respond to them is the only hope for creating a secure experience f
 or your mobile users.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T115000
DTSTART;TZID=US/Pacific:20090403T110000
DTSTAMP:20090404T002655
LOCATION:2001
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/6375
UID:http://www.web2expo.com/sf--s2009-04-03-11:00--6375
SUMMARY:Standards and Your Business
DESCRIPTION:Presented by Marshall Kirkpatrick (ReadWriteWeb), David  Rud
 in (Microsoft Corp.), Eran Hammer-Lahav (Yahoo!), David Recordon (Facebo
 ok), Clara Shih (salesforce.com). Success in standards requires not only
  great technology, but diplomacy, comprise, and even lawyers.  Standards
  can influence your project’s features and designs. Sometimes they line 
 up with your projects, sometimes lead the way, and other times hold you 
 back.  This panel will explore how standards are developed, how they can
  fit or clash with your project, and how you can get effectively involve
 d.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T142000
DTSTART;TZID=US/Pacific:20090403T133000
DTSTAMP:20090415T203142
LOCATION:2001
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7796
UID:http://www.web2expo.com/sf--s2009-04-03-13:30--7796
SUMMARY:Finding Influence: Design Patterns for Smarter Crowds
DESCRIPTION:Presented by Gregor Hochmuth (Google). As more and more cont
 ent is shared in near real-time, we need new models for understanding wh
 at's important. Understanding influence is a powerful approach for makin
 g sense of what's being shared and what should be on top. In this sessio
 n, you'll learn about detecting influence and using it for discovery, re
 commendations and social interestingness in the applications you're desi
 gning.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T153000
DTSTART;TZID=US/Pacific:20090403T144000
DTSTAMP:20090403T222848
LOCATION:2001
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8962
UID:http://www.web2expo.com/sf--s2009-04-03-14:40--8962
SUMMARY:Diagnosing Technical Search Acquisition Issues
DESCRIPTION:Presented by Vanessa Fox (Nine By Blue). Site isn't being in
 dexed fully? Experience a huge drop in rankings or traffic? This session
  provides a step by step checklist for diagnosing site issues using free
 ly available tools.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T164000
DTSTART;TZID=US/Pacific:20090403T155000
DTSTAMP:20090403T233131
LOCATION:2001
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8963
UID:http://www.web2expo.com/sf--s2009-04-03-15:50--8963
SUMMARY:Stopping Virtual Blight:  Hacking, Malware & Advertising Scams
DESCRIPTION:Presented by Jonah  Stein (Its the ROI), Jonathan Hochman (H
 ochman Consultants), David Dagon, Steve Huffman (Hipmunk). The success s
 tories of Web 2.0 are built on social networks and crowd sourcing models
  that depend on user participation, user generated content  and user vot
 ing/rating systems.    The trust required for these models makes them vu
 lnerable to spammers, scammers, hackers and botnet operators who want to
  exploit Web 2.0 sites for personal gain.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090331T120000
DTSTART;TZID=US/Pacific:20090331T090000
DTSTAMP:20090403T065753
LOCATION:2002
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/6422
UID:http://www.web2expo.com/sf--s2009-03-31-09:00--6422
SUMMARY:Building Your First Android Experience
DESCRIPTION:Presented by Tony Hillerson (EffectiveUI). There’s lots of e
 xcitement, speculation and hope about Google Android. Can Google, with a
 n open platform and market, compete with Apple’s controlled, very well-e
 xecuted iPhone? Get up-to-speed on the Android SDK, IDE and emulator. Le
 arn about building views, using the SDK’s components, building menus, pe
 rsistence for configuration and  data using SQLite, 2D/3D graphics, and 
 the location APIs.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090331T160000
DTSTART;TZID=US/Pacific:20090331T130000
DTSTAMP:20090406T150008
LOCATION:2002
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7646
UID:http://www.web2expo.com/sf--s2009-03-31-13:00--7646
SUMMARY:Scaling with Your Data: An Introduction to Hadoop
DESCRIPTION:Presented by Christophe Bisciglia (Cloudera, Inc), Aaron Kim
 ball (Cloudera, Inc.). Cloudera will provide a tutorial aimed at produce
 rs and users of large volumes of data. Do you deal with TBs on a regular
  basis? Are traditional databases not doing what you need? Are your chal
 lenges related primarily to processing and analyzing data, rather than s
 imply finding it? Hadoop and MapReduce might be just what you need.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T092000
DTSTART;TZID=US/Pacific:20090401T083000
DTSTAMP:20090413T155107
LOCATION:2002
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7736
UID:http://www.web2expo.com/sf--s2009-04-01-08:30--7736
SUMMARY:Surviving (and Thriving in) the Online Identity Wars
DESCRIPTION:Presented by Joseph Smarr (Google). It’s hard to keep track 
 of all the recent announcements about online identity and data portabili
 ty, let alone to make sense of it all and figure out what it means to yo
 u. In this talk, Joseph Smarr, will be your guide through this exciting 
 and rapidly evolving new phase of the web, explaining in concrete terms 
 what's going on and how you can benefit from it today.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T103000
DTSTART;TZID=US/Pacific:20090401T094000
DTSTAMP:20090404T072209
LOCATION:2002
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/6110
UID:http://www.web2expo.com/sf--s2009-04-01-09:40--6110
SUMMARY:Why Scala?
DESCRIPTION:Presented by Alex Payne (BankSimple). Making the case for th
 e Scala programming language as an ideal tool for building the architect
 ure of Web 2.0.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T114000
DTSTART;TZID=US/Pacific:20090401T105000
DTSTAMP:20090408T165116
LOCATION:2002
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7363
UID:http://www.web2expo.com/sf--s2009-04-01-10:50--7363
SUMMARY:Web Developer Tools: How to Be Productive Building for the Web
DESCRIPTION:Presented by Ben Galbraith (Walmart.com), Dion Almaer (Set D
 irection). The Web Platform often gets dinged for its lack of great tool
 s. In the past, that would have been a fair demerit. And while, in the p
 resent, there are surely some gaps when compared to other environments, 
 in reality, there are a bunch of interesting developer tools for the Web
 . In this session, we explore some of the most popular of these, includi
 ng Firebug and another new tool from Mozilla.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T142000
DTSTART;TZID=US/Pacific:20090401T133000
DTSTAMP:20090412T121302
LOCATION:2002
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/9045
UID:http://www.web2expo.com/sf--s2009-04-01-13:30--9045
SUMMARY:Order from Chaos: The Future of the Web
DESCRIPTION:Presented by Aza Raskin (Head of User Experience, Mozilla La
 bs). Coming Soon!
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T153000
DTSTART;TZID=US/Pacific:20090401T144000
DTSTAMP:20090404T053750
LOCATION:2002
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8539
UID:http://www.web2expo.com/sf--s2009-04-01-14:40--8539
SUMMARY:The Principles of Distributed Computing and the Birth of AWS
DESCRIPTION:Presented by Werner Vogels (Amazon.com). In this technical t
 alk, Werner Vogels, CTO of Amazon.com, will dive deep into how Amazon us
 ed the principles of distributed computing to move to an ultra-scalable 
 service-oriented architecture and in doing so gave birth to a host of lo
 osely coupled services that make up Amazon Web Services.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T115000
DTSTART;TZID=US/Pacific:20090402T110000
DTSTAMP:20090618T204358
LOCATION:2002
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8585
UID:http://www.web2expo.com/sf--s2009-04-02-11:00--8585
SUMMARY:Visualizing A Web of Data
DESCRIPTION:Presented by Michal Migurski (Stamen Design). Piece by piece
 , the world is moving onto the web. How can we make sense of this new to
 rrent of information emerging wide-eyed and blinking into the internet? 
 Stamen Technical Directory's Michal Migurski will show how information v
 isualization is making it possible to comprehend a live, vast, and deep 
 connected web of data.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T142000
DTSTART;TZID=US/Pacific:20090402T133000
DTSTAMP:20090413T155250
LOCATION:2002
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/5889
UID:http://www.web2expo.com/sf--s2009-04-02-13:30--5889
SUMMARY:Even Faster Web Sites
DESCRIPTION:Presented by Steve Souders (Google). Steve Souders, creator 
 of YSlow, Hammerhead, and UA Profiler, is finishing his second book, Eve
 n Faster Websites. In this talk, Steve evangelizes these new best practi
 ces including coupling asynchronous scripts, using iframes sparingly, fl
 ushing the document early, and CSS performance pitfalls. He illustrates 
 these performance improvements with real world examples and live demonst
 rations.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T153000
DTSTART;TZID=US/Pacific:20090402T144000
DTSTAMP:20090413T155314
LOCATION:2002
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/5691
UID:http://www.web2expo.com/sf--s2009-04-02-14:40--5691
SUMMARY:Sources for Data Geeks: A Detective Story
DESCRIPTION:Presented by Toby Segaran (Google). Interpreting business an
 d social data can help us understand a huge range of subjects including 
 political impact and environmental concerns. In this talk I aim to give 
 you some ideas of what free data is out there and some ideas of how you 
 can use it to do interesting things.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T164000
DTSTART;TZID=US/Pacific:20090402T155000
DTSTAMP:20090408T170505
LOCATION:2002
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8974
UID:http://www.web2expo.com/sf--s2009-04-02-15:50--8974
SUMMARY:What's New in Web Browsers
DESCRIPTION:Presented by Molly Holzschlag (Opera Software, ASA). Molly w
 ill examine what is new in Web browsers, with a focus on practical reali
 ties for developers. We'll discuss how developers will need to deal with
  IE8 modes, and discuss HTML and CSS advances in all major browsers incl
 uding Firefox, Opera, and Safari.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T115000
DTSTART;TZID=US/Pacific:20090403T110000
DTSTAMP:20090410T053609
LOCATION:2002
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8499
UID:http://www.web2expo.com/sf--s2009-04-03-11:00--8499
SUMMARY:Socializing Development
DESCRIPTION:Presented by Chris Wanstrath (GitHub), Tom Preston-Werner (G
 itHub). Git is a distributed version control system with easy branching 
 that has forever changed the way that open source projects accept contri
 butions. With Github's social features added on top of Git's distributed
  nature, open source is quietly evolving from barriers to entry and prob
 lems with communication to an easier, more human, and ultimately more be
 neficial, process.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T142000
DTSTART;TZID=US/Pacific:20090403T133000
DTSTAMP:20090407T202733
LOCATION:2002
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/6512
UID:http://www.web2expo.com/sf--s2009-04-03-13:30--6512
SUMMARY:Inside Picnik: How We Built Picnik (and What We Learned Along th
 e Way)
DESCRIPTION:Presented by Justin Huff (Google, Inc), Mike Harrington (Pic
 nik.com). Building a web backend from scratch can be a daunting task, es
 pecially for a team with little web experience. We'll provide an overvie
 w of where our backend started, what it looks like today, and where we t
 hink it's going.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T153000
DTSTART;TZID=US/Pacific:20090403T144000
DTSTAMP:20090408T110356
LOCATION:2002
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7544
UID:http://www.web2expo.com/sf--s2009-04-03-14:40--7544
SUMMARY:Publishing on the GeoWeb
DESCRIPTION:Presented by Keith Golden (Google). We will discuss options 
 for publishing your data, from getting it indexed by search engines to p
 ublishing it in the cloud.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T164000
DTSTART;TZID=US/Pacific:20090403T155000
DTSTAMP:20090406T060627
LOCATION:2002
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/6638
UID:http://www.web2expo.com/sf--s2009-04-03-15:50--6638
SUMMARY:Incorporating Web Services in Mobile Applications
DESCRIPTION:Presented by Chuck Hudson (Aduci). Mobile of all types lever
 age various web service APIs developed in house and provided from third 
 party partners.  This talk looks at the best practices and lessons learn
 ed while incorporating a wide array of APIs developed mostly for web app
 lications into mobile applications.  Specific examples will be employed 
 through out the session for demonstration purposes.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090331T120000
DTSTART;TZID=US/Pacific:20090331T090000
DTSTAMP:20090415T203005
LOCATION:2005
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/6139
UID:http://www.web2expo.com/sf--s2009-03-31-09:00--6139
SUMMARY:Designing Social Interfaces: Principles, Best Practices and Patt
 erns for Designing the Social Web
DESCRIPTION:Presented by Erin Malone (Tangible UX), Christian Crumlish (
 AOL). Designing for social interaction is hard. People are unpredictable
 , consistency is a mixed blessing, and co-creation with your users requi
 res a dizzying flirtation with loss of control. We will present the dos 
 and don’ts of social web design using a sampling of interaction patterns
 , design principles and best practices to help you improve the design of
  your digital social environments.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090331T160000
DTSTART;TZID=US/Pacific:20090331T130000
DTSTAMP:20090727T205215
LOCATION:2005
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/6223
UID:http://www.web2expo.com/sf--s2009-03-31-13:00--6223
SUMMARY:Designing Social Websites
DESCRIPTION:Presented by Christina Wodtke (MySpace). This workshop teach
 es core principals for creating robust and vibrant online communities, a
 nd illuminates critical design decisions that help a community thrive. L
 earn about the building blocks of social software, and which ones are mo
 st relevant to your business. Learn how to promote desired behaviors wit
 h interface design, and who’s doing it right.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T092000
DTSTART;TZID=US/Pacific:20090401T083000
DTSTAMP:20090409T055521
LOCATION:2005
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/6018
UID:http://www.web2expo.com/sf--s2009-04-01-08:30--6018
SUMMARY:Accessibility in a Web 2.0 World
DESCRIPTION:Presented by Robin Christopherson (AbilityNet). Accessibilit
 y is key to online success in a Web2.0 world. Robin Christopherson, a le
 ading figure in Europe's accessibility community, and himself blind, wil
 l investigate the challenges and opportunities facing web designers and 
 developers using a wide range of websites and assistive technologies to 
 illustrate good and bad practice.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T103000
DTSTART;TZID=US/Pacific:20090401T094000
DTSTAMP:20090413T155121
LOCATION:2005
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/5822
UID:http://www.web2expo.com/sf--s2009-04-01-09:40--5822
SUMMARY:How MacGyver Would Do Design Research
DESCRIPTION:Presented by M. Jackson Wilkinson (Viget Labs). If you've ev
 er tried to execute a research-driven UX or design project for a client,
  you've probably found that research/testing and budgets mix about as we
 ll as oil and water, especially in a more conservative market. Learn how
  to make effective design and UX decisions when resources are limited, b
 e it time or money.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T114000
DTSTART;TZID=US/Pacific:20090401T105000
DTSTAMP:20090414T172053
LOCATION:2005
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/5689
UID:http://www.web2expo.com/sf--s2009-04-01-10:50--5689
SUMMARY:Content Strategy: What's Real, What's Relevant
DESCRIPTION:Presented by Kristina Halvorson (Brain Traffic). The success
  of Web 2.0 and beyond depends on our ability to plan for, create, publi
 sh, and govern content people actually care about. Content strategy is t
 he key! Learn about the roles, processes, and tools necessary to create 
 useful, usable content. Like it or not, we're all publishers now. Should
 n't you start acting like one?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T142000
DTSTART;TZID=US/Pacific:20090401T133000
DTSTAMP:20090407T132531
LOCATION:2005
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7697
UID:http://www.web2expo.com/sf--s2009-04-01-13:30--7697
SUMMARY:Alternate Reality Games: These are the Stories the Internet Want
 s to Tell
DESCRIPTION:Presented by Elan Lee (Fourth Wall Studios). Why are our bes
 t attempts at online storytelling little more than poorly compressed emb
 edded videos?  This talk will focus on the evolution of storytelling thr
 ough the ages and why Alternate Reality Games (narratives told across we
 bsites, email, cell phones, and live events) may be the next big step in
  building the kinds of stories the Internet was built for.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T153000
DTSTART;TZID=US/Pacific:20090401T144000
DTSTAMP:20090618T204659
LOCATION:2005
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8865
UID:http://www.web2expo.com/sf--s2009-04-01-14:40--8865
SUMMARY:workFLOW: A Better, More Effective Way to Work (and Live)
DESCRIPTION:Presented by Kelly Goto (gotomedia, LLC). Workflow veteran K
 elly Goto leads you through a fast-paced session designed to help transc
 end obstacles and develop a culture of adaptation, progress and flow.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T115000
DTSTART;TZID=US/Pacific:20090402T110000
DTSTAMP:20090413T155241
LOCATION:2005
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/6057
UID:http://www.web2expo.com/sf--s2009-04-02-11:00--6057
SUMMARY:Can't We Just All Get Along? Human-centered Design Meets Agile D
 evelopment
DESCRIPTION:Presented by Alon Salant (Carbon Five), Maria Giudice (Hot S
 tudio), Arena Reed (Grockit), Rob Spiro (Aardvark), Dave Shih (Hot Studi
 o). This panel discusses the intersection of human-centered design and A
 gile software development. Our session will describe and explore the dif
 ferences between the two approaches, when it's appropriate to use Agile,
  how to integrate this popular method into the human-centered design — a
 nd why client needs and today's marketplace are increasingly demanding t
 hese collaborative techniques.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T142000
DTSTART;TZID=US/Pacific:20090402T133000
DTSTAMP:20090618T203904
LOCATION:2005
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/6006
UID:http://www.web2expo.com/sf--s2009-04-02-13:30--6006
SUMMARY:Sparking a Crush: Attracting and Retaining New Users
DESCRIPTION:Presented by Alexa Andrzejewski (Foodspotting). For "people-
 powered" services, attracting and retaining a critical mass of active pa
 rticipants is essential. To create a new user experience that leaves use
 rs itching to go further, you must understand and appeal to people's mot
 ivations. In this session, you'll examine design patterns used by succes
 sful sites to motivate users to sign up, get established, and stay activ
 e.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T153000
DTSTART;TZID=US/Pacific:20090402T144000
DTSTAMP:20090420T024949
LOCATION:2005
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8860
UID:http://www.web2expo.com/sf--s2009-04-02-14:40--8860
SUMMARY:Fake It Till You Make It: Rapid Prototyping Using Flash
DESCRIPTION:Presented by Philip Fierlinger (Xero). Rapid prototyping usi
 ng Flash is a simple yet extremely powerful way to create great design s
 olutions. A wide range of realworld prototypes will be shown, created fo
 r major brands and startups. You’ll see how these prototypes can be buil
 t very quickly and easily, with little or no Flash expertise.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T115000
DTSTART;TZID=US/Pacific:20090403T110000
DTSTAMP:20090410T121403
LOCATION:2005
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7423
UID:http://www.web2expo.com/sf--s2009-04-03-11:00--7423
SUMMARY:Building Sites Around Social Objects
DESCRIPTION:Presented by Jyri Engestrom (Ditto). Successful social sites
  are not just friend networks. They are built around objects that connec
 t people with shared interests. But turning an idea into a shareable obj
 ect is not always so simple. We'll ask What makes a good social object? 
 This talk will deconstruct the social objects and verbs on which well-kn
 own successes and exciting new startups are built on.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T142000
DTSTART;TZID=US/Pacific:20090403T133000
DTSTAMP:20090412T021810
LOCATION:2005
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7512
UID:http://www.web2expo.com/sf--s2009-04-03-13:30--7512
SUMMARY:Mashups with Atoms: Ubiquitous Computing and Web 2.0
DESCRIPTION:Presented by Mike Kuniavsky (ThingM Corporation). Ubiquitous
  computing has been here since at least 2005, but we may not have notice
 d it. This talk will discuss how mashups between meatspace and the Net h
 ave already happened, what the emerging patterns are, and how widgetizat
 ion is about to jump from social networks to devices and then disappear 
 altogether.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T153000
DTSTART;TZID=US/Pacific:20090403T144000
DTSTAMP:20090415T203150
LOCATION:2005
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8017
UID:http://www.web2expo.com/sf--s2009-04-03-14:40--8017
SUMMARY:Corralling the Crowdsourced Community
DESCRIPTION:Presented by Jennifer Pahlka (Code for America), Jen Bekman 
 (20x200 | Jen Bekman Projects, Inc.), Matt Stinchcomb (Etsy, Inc.), Jeff
 rey Kalmikoff (Threadless). In the past couple of years, crowdsourcing h
 as been a way to get attention and signal a connection to a brand's cust
 omers. But while some brands are finding ways to add community into thei
 r mix, it's baked into the DNA of others.  Others combine community with
  expert curation for a different result.  Bring your questions for this 
 panel of capable curators.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T164000
DTSTART;TZID=US/Pacific:20090403T155000
DTSTAMP:20090415T203155
LOCATION:2005
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8805
UID:http://www.web2expo.com/sf--s2009-04-03-15:50--8805
SUMMARY:Real World A/B and Multivariate Testing: Lessons Learned
DESCRIPTION:Presented by Kevin Tams (Extra Space Storage). Experts sugge
 st that 2009 will be the year where website testing goes mainstream.  Ar
 e you ready to run your first A/B or Multivariate test?  Have you run a 
 few tests and realized the results may not be what they appear?  Or are 
 you a testing guru?  Regardless of your situation, this session will ena
 ble you to run the right test and get meaningful results today.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090331T120000
DTSTART;TZID=US/Pacific:20090331T090000
DTSTAMP:20090415T203226
LOCATION:2006
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7716
UID:http://www.web2expo.com/sf--s2009-03-31-09:00--7716
SUMMARY:SEO: From Soup to Nuts
DESCRIPTION:Presented by Stephan Spencer (The Art of SEO). Whether you a
 re a developer or a marketer, a seasoned expert or a newbie, this worksh
 op is for you. Stephan will run through all the different requirements f
 or a website that will ensure SEO success — from crafting content and co
 de for search engines to essential tools and methodologies.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090331T160000
DTSTART;TZID=US/Pacific:20090331T130000
DTSTAMP:20090403T232350
LOCATION:2006
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8556
UID:http://www.web2expo.com/sf--s2009-03-31-13:00--8556
SUMMARY:Building a Social Media Strategy Using SocialMap
DESCRIPTION:Presented by Mark Silva (Real Branding). This 3 hour worksho
 p presents brand owners with a structured approach to developing a strat
 egy, taking into account the unique needs of their own brand and market 
 position.  This highly interactive session gives attendees the chance to
  try it out for themselves, working collaboratively with other attendees
  and working through examples with real-world brands in attendance.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T092000
DTSTART;TZID=US/Pacific:20090401T083000
DTSTAMP:20090610T064639
LOCATION:2006
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/5779
UID:http://www.web2expo.com/sf--s2009-04-01-08:30--5779
SUMMARY:Why Social Media Marketing Fails - and How to Fix It
DESCRIPTION:Presented by Peter Kim (Dachis Group), Charlene Li (Altimete
 r Group), Jeremiah Owyang (Forrester Research). Social media usage by in
 dividuals has gone mainstream, but marketing efforts by brands are ⌘-c, 
 ⌘-v of old content into new channels.  This session will propose answers
  to critical questions on the table today - measurement, scalability, or
 ganization - and help marketing think through the issues to make social 
 media marketing matter.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T103000
DTSTART;TZID=US/Pacific:20090401T094000
DTSTAMP:20090415T203022
LOCATION:2006
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/5949
UID:http://www.web2expo.com/sf--s2009-04-01-09:40--5949
SUMMARY:WWCMD? What Would the Community Manager Do?
DESCRIPTION:Presented by Micki Krimmel (Sugar Packet Inc.). What makes a
 n effective Community Manager?  How can we apply the Community Manager's
  approach to all aspects of running a business?  In this session we will
  work together to create a list of best practices and then discuss what 
 we might be able to learn from them.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T114000
DTSTART;TZID=US/Pacific:20090401T105000
DTSTAMP:20090407T205125
LOCATION:2006
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/6273
UID:http://www.web2expo.com/sf--s2009-04-01-10:50--6273
SUMMARY:Beyond Buzz: On Measuring a Conversation
DESCRIPTION:Presented by Kate Niederhoffer (Dachis Corporation), Marc Sm
 ith (Telligent Systems). As our media model transforms, how do the metri
 cs evolve? Moving beyond buzz levels, this presentation offers new metho
 ds to gauge the depth of interactions and emotional connections online, 
 offering a new model of ROI.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T142000
DTSTART;TZID=US/Pacific:20090401T133000
DTSTAMP:20090618T204540
LOCATION:2006
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/6266
UID:http://www.web2expo.com/sf--s2009-04-01-13:30--6266
SUMMARY:Case Study: Setting Content Free at Ford Motor Company
DESCRIPTION:Presented by Maggie Fox (Social Media Group), Scott Monty (F
 ord Motor Company). Most enterprises treat communications assets like pr
 oduct, tightly controlling distribution to a select few.  But enterprise
 -level marketing and communications functions deal in information, not p
 roduct. What happened when one of the world's largest companies recogniz
 ed this new reality and decided to kick down the walls, aggregate their 
 digital content, embrace Creative Commons & set it all free?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T153000
DTSTART;TZID=US/Pacific:20090401T144000
DTSTAMP:20090415T203048
LOCATION:2006
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/6117
UID:http://www.web2expo.com/sf--s2009-04-01-14:40--6117
SUMMARY:Best Practices in Social Media Integration for Web Publishers an
 d Content Providers
DESCRIPTION:Presented by Bob Buch (Digg). Web publishers from the New Yo
 rk Times to CollegeHumor have recognized the importance of social media 
 as a major driver of traffic.  This session will explore the best practi
 ces employed by the publishers who have most successfully integrated soc
 ial media into their platforms.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T115000
DTSTART;TZID=US/Pacific:20090402T110000
DTSTAMP:20090402T190958
LOCATION:2006
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/5699
UID:http://www.web2expo.com/sf--s2009-04-02-11:00--5699
SUMMARY:Translating Online Success into Offline Retail Sales: A Jones So
 da Case Study
DESCRIPTION:Presented by Angel Djambazov (Jones Soda). Session details h
 ow Jones Soda turned interactive campaigns with I Can Has Cheezburger an
 d the Graffiti Facebook application into unique opportunities that lever
 aged online engagement to drive offline retail sales. Highlights: ~Partn
 ering with the right community ~Balancing between brand integrity and co
 mmunity voice ~Enticing retail distributors ~Running tandem online and o
 ffline campaigns
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T142000
DTSTART;TZID=US/Pacific:20090402T133000
DTSTAMP:20090420T180005
LOCATION:2006
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/6476
UID:http://www.web2expo.com/sf--s2009-04-02-13:30--6476
SUMMARY:It's the People, Stupid
DESCRIPTION:Presented by Brian Oberkirch (Small Good Thing), Deborah Sch
 ultz (TummelVision.tv). The most interesting problems on the Web are soc
 ial, not technical. Marketing on the hyperconnected Web means crafting o
 ngoing experiences that inspire, inform, evolve. We'll show you how site
 s like Dogster, Etsy, Moo, Photojojo and others parlay initial passions 
 into deep, sustained, active communities, without gimmicks, shortcuts or
  taking more than they give.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T153000
DTSTART;TZID=US/Pacific:20090402T144000
DTSTAMP:20090406T144306
LOCATION:2006
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/9050
UID:http://www.web2expo.com/sf--s2009-04-02-14:40--9050
SUMMARY:Social Media Town Hall
DESCRIPTION:Presented by Janetti Chon (Battellemedia), Peter Kim (Dachis
  Group), Jeremiah Owyang (Forrester Research). Join gurus @peterkim @jow
 yang and community manager @janerri for a Q&A session on all things soci
 al media. An experiment in crowdsourcing questions and crowdsourcing ans
 wers - this is your opportunity to ask whatever hasn't been addressed, d
 iscuss your burning curiosities, and share your case studies and experie
 nces.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T164000
DTSTART;TZID=US/Pacific:20090402T155000
DTSTAMP:20090618T204229
LOCATION:2006
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/5505
UID:http://www.web2expo.com/sf--s2009-04-02-15:50--5505
SUMMARY:The Whuffie Factor: The 5 Keys for Maxing Social Capital and Win
 ning with Online Communities
DESCRIPTION:Presented by Tara Hunt (Buyosphere). Everyone knows about bl
 ogs and social networks such as Facebook and Twitter. And they’ve heard 
 about someone who has used them to grow a huge customer base. Everyone w
 ants to be hands-on, grass roots and interactive. But what does this mea
 n? And how do you do it? The Whuffie Factor will provide the strategic m
 ap and specific tactics for success in the world of online communities.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T115000
DTSTART;TZID=US/Pacific:20090403T110000
DTSTAMP:20090412T170550
LOCATION:2006
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8902
UID:http://www.web2expo.com/sf--s2009-04-03-11:00--8902
SUMMARY:Whopper Sacrifice: A Lesson in Deceptive Simplicity
DESCRIPTION:Presented by Matt Walsh (Crispin Porter + Bogusky). Using ou
 r recently launched “Whopper Sacrifice” Facebook Application as a case s
 tudy, this session will explore the challenges we face and the technique
 s we use to bring complex ideas to life in simple executions.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T142000
DTSTART;TZID=US/Pacific:20090403T133000
DTSTAMP:20090403T223529
LOCATION:2006
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8849
UID:http://www.web2expo.com/sf--s2009-04-03-13:30--8849
SUMMARY:Agency 2.0
DESCRIPTION:Presented by Curt Doolittle (Ascentium), Susan MacDermid (Re
 al Branding), Renny Gleeson (Weiden & Kennedy), Elizabeth Ross (Tribal D
 DB), John Durham (Catalyst SF). This session explores the challenges top
  agencies face and the creative efforts to move individuals, teams and m
 anagement into a more progressive era.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T153000
DTSTART;TZID=US/Pacific:20090403T144000
DTSTAMP:20090618T204329
LOCATION:2006
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8573
UID:http://www.web2expo.com/sf--s2009-04-03-14:40--8573
SUMMARY:Social Media Buyer's Guide
DESCRIPTION:Presented by William Gaultier (e-Storm International), Chris
  Heuer (Social Media Club, AdHocnium), Michael Walsh (Social Media Club)
 , Isabelle Christensen (REC Solar), Jeanette Gibson (Cisco). As Social M
 edia has grown, so has the complexity of figuring out which solutions an
 d which service providers are right for your business. This is a very pr
 actical session based on the real-world experiences of marketers who've 
 braved the uncharted waters of buying social media services and advertis
 ing.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T164000
DTSTART;TZID=US/Pacific:20090403T155000
DTSTAMP:20090410T112156
LOCATION:2006
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/5628
UID:http://www.web2expo.com/sf--s2009-04-03-15:50--5628
SUMMARY:Top 10 Customized Analytics Reports
DESCRIPTION:Presented by Craig Hordlow (Red Bricks Media). Sure, you kno
 w how to create standard reports, but what can you do if you really dig 
 into the analytics? In our session, we’ll show you how to easily create 
 in-depth analytics reports using a variety of sources.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090331T120000
DTSTART;TZID=US/Pacific:20090331T090000
DTSTAMP:20090412T113406
LOCATION:2009
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7467
UID:http://www.web2expo.com/sf--s2009-03-31-09:00--7467
SUMMARY:Economics 2.0: Highly Effective Strategies for Putting Your Busi
 ness on a Recession Diet
DESCRIPTION:Presented by Dion Hinchcliffe (Dachis Group). The business l
 andscape has changed dramatically over the last year and Web 2.0 concept
 s have only become more important factors for driving business survival 
 and success.  This informative session takes a deep dive into practical 
 and potent techniques that can be used to rapidly energize every organiz
 ation with new innovative techniques for cutting costs, driving growth, 
 and spurring innovation.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090331T160000
DTSTART;TZID=US/Pacific:20090331T130000
DTSTAMP:20090405T211333
LOCATION:2009
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7015
UID:http://www.web2expo.com/sf--s2009-03-31-13:00--7015
SUMMARY:VCTips: An Inside Look at Growth and Fundraising Strategy
DESCRIPTION:Presented by Christine Herron (Intel Capital), Bryce  Robert
 s (O'Reilly AlphaTech Ventures), Matt Asay (The Register), Jeff Bonforte
  (Xobni). Whether you’re just starting a business, looking for capital, 
 or working to outlast the market drought, this workshop is for you. Lear
 n what goes on inside the minds of investors, how to present and defend 
 your business, and how to land your first customers. Workshop topics wil
 l include venture fund mechanics, financing, marketing, revenue models, 
 early customer acquisition, and sales.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T092000
DTSTART;TZID=US/Pacific:20090401T083000
DTSTAMP:20090427T201701
LOCATION:2009
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/6528
UID:http://www.web2expo.com/sf--s2009-04-01-08:30--6528
SUMMARY:Why Local is the New Global
DESCRIPTION:Presented by Siva Kumar (TheFind, Inc.), Scott Dunlap (Nearb
 yNow, Inc.), Joel Toledano (Krillion, Inc.), Ethan Stock (Zvents), Greg 
 Sterling (Sterling Market Intelligence). 2008 marked a turbulent year in
  the US and abroad. Global economies crumbled, wallets were squeezed, an
 d the impacts of our activities on the planet loomed. As a result, consu
 mers increasingly turned their focus back to their local communities for
  events, entertainment and shopping closer to home. In this session, lea
 rn how to tap into the local perspective to support your larger business
  goals.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T103000
DTSTART;TZID=US/Pacific:20090401T094000
DTSTAMP:20090412T113606
LOCATION:2009
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7522
UID:http://www.web2expo.com/sf--s2009-04-01-09:40--7522
SUMMARY:Situation Normal, Everything Must Change
DESCRIPTION:Presented by Simon Wardley (Leading Edge Forum (CSC)). In to
 day's computing world, it can often feel like we are drowning in wave af
 ter wave of new trends such as mashups, service oriented architecture an
 d cloud computing. Our industry is moving from a product to a service ba
 sed economy. This shift is a result of the commoditization of IT, but th
 en again not all IT is being commoditized, some is still an innovation, 
 isn't it?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T114000
DTSTART;TZID=US/Pacific:20090401T105000
DTSTAMP:20090618T204548
LOCATION:2009
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/6049
UID:http://www.web2expo.com/sf--s2009-04-01-10:50--6049
SUMMARY:‘S’ Factor: Why Sales Shouldn’t Be a Dirty Word in Web 2.0
DESCRIPTION:Presented by Alastair Mitchell (Huddle.Net). For many start-
 ups making money remains an afterthought. But developing a great applica
 tion and building community around it is no longer sufficient. In order 
 to succeed it has to have the ‘S factor’ built into it from the very beg
 inning. With both consumers and businesses getting wiser about Web 2.0 a
 nd awarding their attention sparingly, why is ‘sales’ still a dirty word
  in Web 2.0?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T142000
DTSTART;TZID=US/Pacific:20090401T133000
DTSTAMP:20090729T164833
LOCATION:2009
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7789
UID:http://www.web2expo.com/sf--s2009-04-01-13:30--7789
SUMMARY:The Lean Startup: a Disciplined Approach to Imagining, Designing
 , and Building New Products
DESCRIPTION:Presented by Eric  Ries (Kleiner Perkins Caufield & Byers). 
 Learn to do more with less. The Lean Startup is a practical approach to 
 creating and managing a new breed of company that excels in low-cost exp
 erimentation, rapid iteration, and true customer insight. It uses princi
 ples of agile software development, open source and web 2.0, and lean ma
 nufacturing to guide technology businesses that create disruptive innova
 tion.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T153000
DTSTART;TZID=US/Pacific:20090401T144000
DTSTAMP:20090402T164913
LOCATION:2009
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8555
UID:http://www.web2expo.com/sf--s2009-04-01-14:40--8555
SUMMARY:From AD-versity Comes Opportunity
DESCRIPTION:Presented by Scott Rafer (Lookery), Tim Cadogan (OpenX). Aud
 iences have more influences than the individual properties they frequent
 , are addressable across the web, and are worth a lot more money. Defini
 ng, targeting, and serving media on an audience basis requires new appli
 cation of existing advertising technologies - the same ones that are now
  available economically and logistically to companies large and small.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T115000
DTSTART;TZID=US/Pacific:20090402T110000
DTSTAMP:20090415T203115
LOCATION:2009
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/5771
UID:http://www.web2expo.com/sf--s2009-04-02-11:00--5771
SUMMARY:Enterprise Web 2.0 Anti-Patterns, ROI, and Metrics
DESCRIPTION:Presented by Aaron Kim (IBM Global Business Services). An an
 ti-pattern is a design pattern that appears to be a good idea but is ine
 ffective or far from optimal in practice. It often takes you from a prob
 lem to a bad solution. This session will discuss the business value of W
 eb 2.0, ROI, metrics, and cover 2.0 anti-patterns observed in global ent
 erprises by an IBM consultant, along with recommendations on how to avoi
 d common pitfalls.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T142000
DTSTART;TZID=US/Pacific:20090402T133000
DTSTAMP:20090412T162848
LOCATION:2009
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/9038
UID:http://www.web2expo.com/sf--s2009-04-02-13:30--9038
SUMMARY:Extreme Transparency:  Virtual Worlds, the Love Machine, and Oth
 er Practical Things That Actually Work in a 300 Person Company
DESCRIPTION:Presented by Philip Rosedale (Linden Lab). Coming Soon!
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T153000
DTSTART;TZID=US/Pacific:20090402T144000
DTSTAMP:20090410T121348
LOCATION:2009
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8891
UID:http://www.web2expo.com/sf--s2009-04-02-14:40--8891
SUMMARY:Preparing for A New Kind of Customer Relationship in the Faceboo
 k Era
DESCRIPTION:Presented by Clara Shih (Hearsay Labs). This session explore
 s how real companies are successfully tapping the rich data and communic
 ation media on services like Facebook, Twitter, and MySpace to bootstrap
  brand and product conversations, virally reach new audiences, and trans
 form existing customers into a loyal sales force.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T164000
DTSTART;TZID=US/Pacific:20090402T155000
DTSTAMP:20090412T170012
LOCATION:2009
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7782
UID:http://www.web2expo.com/sf--s2009-04-02-15:50--7782
SUMMARY:Enterprise Assets are Going Virtual
DESCRIPTION:Presented by Denis Browne (SAP Labs, LLC), Sebastian Steinha
 uer (SAP Labs). This session will show enterprise scale solutions to man
 age high resolution sensor networks and high accuracy location and asset
  data in a virtual environment.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T115000
DTSTART;TZID=US/Pacific:20090403T110000
DTSTAMP:20090404T165700
LOCATION:2009
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/5706
UID:http://www.web2expo.com/sf--s2009-04-03-11:00--5706
SUMMARY:Challenge and Opportunity: Angel and VC Funding During an Econom
 ic Crisis
DESCRIPTION:Presented by David S. Rose (Angelsoft), Jason Schwartz (Ange
 lsoft). With the public markets in free-fall and massive layoffs around 
 the globe...this is a great time to start a company! But it also means t
 hat the game has changed—drastically—both for companies seeking startup 
 funding and the angels and venture capital funds who invest in them.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T142000
DTSTART;TZID=US/Pacific:20090403T133000
DTSTAMP:20090404T002730
LOCATION:2009
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8574
UID:http://www.web2expo.com/sf--s2009-04-03-13:30--8574
SUMMARY:Video Platforms: The Reel Deal
DESCRIPTION:Presented by Liz Gannes (GigaOm / NewTeeVee), Laurel Reitman
  (Adobe), Frank Barbieri (Transpera), Alex Zambelli (Microsoft Corporati
 on), Marty Roberts (thePlatform). So you want to add video to your site 
 or make better use of your existing video assets. But where do you even 
 start? On this panel, we let the platform providers duke it out for your
  attentions. We'll talk about formats, mobile, plug-ins, and business mo
 dels.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T153000
DTSTART;TZID=US/Pacific:20090403T144000
DTSTAMP:20090409T215014
LOCATION:2009
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/9039
UID:http://www.web2expo.com/sf--s2009-04-03-14:40--9039
SUMMARY:Become a Web 2.0 Jedi: How to Use the Force of Product & Marketi
 ng Metrics to Optimize your Business
DESCRIPTION:Presented by Dave McClure (500 Hats), Dan Olsen (YourVersion
 , Inc.), Ted Rheingold (Dogster / Catster). As most successful Web 2.0 c
 ompanies know, metrics are a powerful tool to make your product and busi
 ness successful. Is your team wise in the way of the metrics force? Join
  a panel of metrics Jedi Masters as they share advice and examples of ho
 w metrics can help you, how to start tracking metrics, and how to unleas
 h their power to improve your product and business. May the force be wit
 h you!
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T164000
DTSTART;TZID=US/Pacific:20090403T155000
DTSTAMP:20090412T171431
LOCATION:2009
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/6204
UID:http://www.web2expo.com/sf--s2009-04-03-15:50--6204
SUMMARY:The Alpha Geek's Guide to Finding a Business Model: PBwiki's 4-Y
 ear Odyssey
DESCRIPTION:Presented by David Weekly (PBwiki, Inc.). David Weekly will 
 talk candidly about how PBwiki's business model evolved over the past fo
 ur years, including a candid look at how his geek instincts both helped 
 and hurt during this long process. This talk will be especially useful f
 or technical founders who are wondering to what extent they need to inco
 rporate traditional business management into an engineering-driven compa
 ny.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T103000
DTSTART;TZID=US/Pacific:20090401T094000
DTSTAMP:20090404T193553
LOCATION:2014
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8676
UID:http://www.web2expo.com/sf--s2009-04-01-09:40--8676
SUMMARY:This Apps for You:  Creating Relevant Content Offerings for a Gl
 obal Marketplace
DESCRIPTION:Presented by Tero Ojanperä  (Nokia). With most new content a
 nd application storefronts being web-based, a developer's audience now e
 xtends beyond their home country. This session will help educate develop
 ers on how best to think about creating and marketing applications that 
 can be relevant to a broad audience of customers around the world with l
 ittle or no localization.  Sponsored by Nokia.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T142000
DTSTART;TZID=US/Pacific:20090401T133000
DTSTAMP:20090403T034417
LOCATION:2014
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8677
UID:http://www.web2expo.com/sf--s2009-04-01-13:30--8677
SUMMARY:Gadgets Gone Commercial: Building Commerce Applications Based on
  the Gadget Spec
DESCRIPTION:Presented by Farhang Kassaei (eBay), David Glazer (Google). 
 Join Farhang Kassaei from eBay’s Platform Architecture team and David Gl
 azer, Director of Engineering at Google and member of the OpenSocial Fou
 ndation Board, to learn how eBay Selling Manager Applications support so
 lutions developed using open standard gadgets specification, and what yo
 u need to begin participating in our exciting beta. Sponsored by eBay.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T114000
DTSTART;TZID=US/Pacific:20090401T105000
DTSTAMP:20090408T025802
LOCATION:2014
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8823
UID:http://www.web2expo.com/sf--s2009-04-01-10:50--8823
SUMMARY:Use It or Lose It: Proving the Business Value of RIAs
DESCRIPTION:Presented by Anthony Franco (EffectiveUI), Michael Clark (Ph
 otobucket). In this session, you will learn why and how engaging softwar
 e drives value to strategic business goals by increasing site stickiness
 , differentiating from competitors and making users hungry for your prod
 uct or services.  Sponsored by Microsoft.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T115000
DTSTART;TZID=US/Pacific:20090402T110000
DTSTAMP:20090407T165640
LOCATION:2014
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8847
UID:http://www.web2expo.com/sf--s2009-04-02-11:00--8847
SUMMARY:Optimize Your Organic Search Results Leveraging Social Media and
  Your Own Website
DESCRIPTION:Presented by Heather Lutze (Lutze Consulting and Author "The
  Findability Formula: The Easy, Non-Technical Guide to Search Engine Mar
 keting"), Scott Calvert (Verio). Verio, the global leading provider of w
 eb-based services and managed hosting solutions for SMBs, is proud to sp
 onsor this workshop presented by Heather Lutze (a nationally recognized 
 consultant, author, speaker and expert certified with Google and Yahoo!)
 .  Sponsored by Verio.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T164000
DTSTART;TZID=US/Pacific:20090402T155000
DTSTAMP:20090403T181354
LOCATION:2014
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8866
UID:http://www.web2expo.com/sf--s2009-04-02-15:50--8866
SUMMARY:Cloud Computing and the Paradigm Shift That’s Coming in IT
DESCRIPTION:Presented by Lew Moorman (Rackspace.com).  There have been m
 assive and significant changes in IT in the last 10 years; laptops, hand
 helds, Wi-Fi and even the Internet have dramatically altered the IT land
 scape. Working in the cloud requires a similar shift in the paradigm. Wh
 at will the future role of IT be in this shift?  Sponsored by Rackspace.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T115000
DTSTART;TZID=US/Pacific:20090403T110000
DTSTAMP:20090407T171004
LOCATION:2014
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8929
UID:http://www.web2expo.com/sf--s2009-04-03-11:00--8929
SUMMARY:Making Government 2.0 a Reality:  A Citizen's Guide to Essential
  Reforms
DESCRIPTION:Presented by Andrew McLaughlin (Executive Office of the Pres
 ident). The potential for Government 2.0 is both real and exciting:  tec
 hnology-wise, we can now cheaply and efficiently enable a government tha
 t is transparent, participatory, collaborative, and effective.  But ther
 e are some very real, very stubborn obstacles in the form of outdated la
 ws, regulations, and policies.  Andrew will outline these barriers, and 
 set forth an agenda for reform.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T142000
DTSTART;TZID=US/Pacific:20090403T133000
DTSTAMP:20090406T104122
LOCATION:2014
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8931
UID:http://www.web2expo.com/sf--s2009-04-03-13:30--8931
SUMMARY:Navigating the Maze: How to Sell to the Public Sector
DESCRIPTION:Presented by Carolyn Lawson (State of California), Adrian Fa
 rley (Office of the CIO of California). Public sector agencies spend bil
 lions of dollars each year on contracts with IT providers, small and lar
 ge. And with the changes in Washington and at the state level, there is 
 a greater interest than ever in Web 2.0 tools and technologies in govern
 ment. How do you participate in those opportunities?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T153000
DTSTART;TZID=US/Pacific:20090403T144000
DTSTAMP:20090415T202752
LOCATION:2014
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8932
UID:http://www.web2expo.com/sf--s2009-04-03-14:40--8932
SUMMARY:Towards a More Open Union: Ways for Us to Change America
DESCRIPTION:Presented by Clay Johnson (InformationDiet.com). We have a u
 nique opportunity now, as developers and designers to change our Governm
 ent. From the FEC to Recovery.gov, new sources of data are beginning to 
 pour out of Capitol Hill and state houses across the country. What kind 
 of opportunities arise? But how do we developers use our skills to make 
 this data compelling, useful and open.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T153000
DTSTART;TZID=US/Pacific:20090402T144000
DTSTAMP:20090403T175039
LOCATION:2014
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8934
UID:http://www.web2expo.com/sf--s2009-04-02-14:40--8934
SUMMARY:The Social Media Trilogy: Three Vital Components for Building a 
 Successful Online Strategy
DESCRIPTION:Presented by Gerardo Dada (Vignette). To survive in these tr
 ying economic times, enterprises must adopt a trilogy of Web 2.0 fundame
 ntals as part of their long-term communications objectives. This session
  leverages the experiences of some of the world’s most successful commun
 ities to help you develop a strategic vision for enterprise-oriented soc
 ial media.  Sponsored by Vignette.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T164000
DTSTART;TZID=US/Pacific:20090403T155000
DTSTAMP:20090411T020252
LOCATION:2014
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8986
UID:http://www.web2expo.com/sf--s2009-04-03-15:50--8986
SUMMARY:my.barackobama.com: The Secrets of Obama's New Media Juggernaut
DESCRIPTION:Presented by Jascha Franklin-Hodge (Blue State Digital). Mar
 keters and activists alike have taken notice of the strategies and tacti
 cs that helped put Barack Obama in the White House. Jascha will discuss 
 the tools and techniques used by the presidential campaign’s record brea
 king online efforts.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T142000
DTSTART;TZID=US/Pacific:20090402T133000
DTSTAMP:20090401T225732
LOCATION:2014
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/9041
UID:http://www.web2expo.com/sf--s2009-04-02-13:30--9041
SUMMARY:The 30-minute Wine MBA
DESCRIPTION:Presented by Roxanne Langer (WineFUNdamentals). Gain the ski
 lls required to work with wine in a business setting.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090331T120000
DTSTART;TZID=US/Pacific:20090331T090000
DTSTAMP:20090423T021812
LOCATION:2010
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/5693
UID:http://www.web2expo.com/sf--s2009-03-31-09:00--5693
SUMMARY:Watching Websites: A Report from the Frontlines of Web Monitorin
 g
DESCRIPTION:Presented by Alistair Croll (Bitcurrent), Sean Power (Watchi
 ng Websites). This session looks at what web operators need to monitor f
 rom performance and uptime to analytics, usability, communities, and com
 petitors. In an Internet filled with mashups, RIAs, and mobile devices, 
 the task of watching websites is increasingly challenging. Fortunately, 
 a variety of new technologies and approaches help us keep watch on our w
 ebsites and our Internet presence.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090331T160000
DTSTART;TZID=US/Pacific:20090331T130000
DTSTAMP:20090410T100935
LOCATION:2010
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/5986
UID:http://www.web2expo.com/sf--s2009-03-31-13:00--5986
SUMMARY:Be a Mobile Design Hero: Transform Your Web Design Knowledge int
 o Mobile Design Skills
DESCRIPTION:Presented by Kim Lenox (Consumer Electronics Industry). This
  workshop is for web designers interested in shifting their careers towa
 rd designing for mobile devices. Kim Lenox of Adaptive Path, will descri
 be what makes mobile different from the web and how to design for mobile
  context of use. Join Kim for this workshop and learn how your current w
 eb design background can be leveraged to design compelling mobile produc
 ts.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T092000
DTSTART;TZID=US/Pacific:20090401T083000
DTSTAMP:20090403T230907
LOCATION:2010
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8804
UID:http://www.web2expo.com/sf--s2009-04-01-08:30--8804
SUMMARY:The Arms Race of Online Payment Fraud
DESCRIPTION:Presented by Katherine Hutchinson (PayPal, Inc.). In this se
 ssion, Hutchinson will explore the world of online payment fraud and dis
 cuss its rapid evolution from lone hackers into global rings of organize
 d crime.  Attendees will learn about some of today’s fraud trends as see
 n through the lens of PayPal’s worldwide payments network.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T103000
DTSTART;TZID=US/Pacific:20090401T094000
DTSTAMP:20090403T052129
LOCATION:2010
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7540
UID:http://www.web2expo.com/sf--s2009-04-01-09:40--7540
SUMMARY:Cybercrime Today and Tomorrow's Threats
DESCRIPTION:Presented by Alex Stamos (iSEC Partners, Inc.). It has long 
 been an unfortunate fact that the World Wide Web cannot be safely used b
 y the vast majority of people in the world.  In this talk, we will discu
 ss the different groups, techniques, and motivations behind crime on the
  Internet, with a focus on attacks targeting web users.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T114000
DTSTART;TZID=US/Pacific:20090401T105000
DTSTAMP:20090402T064715
LOCATION:2010
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7644
UID:http://www.web2expo.com/sf--s2009-04-01-10:50--7644
SUMMARY:Flash Security
DESCRIPTION:Presented by Rich Cannings (Google). We discuss common Flash
  programming and deployment pitfalls that lead to web security issues su
 ch as information disclosure, cross site request forgery, and cross site
  scripting. We demonstrate how attackers find and exploit these issues, 
 and most importantly, we present how developers and system administrator
 s can prevent Flash based security issues on their websites.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T142000
DTSTART;TZID=US/Pacific:20090401T133000
DTSTAMP:20090406T210340
LOCATION:2010
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7541
UID:http://www.web2expo.com/sf--s2009-04-01-13:30--7541
SUMMARY:The Web Just Got a Little More Dangerous
DESCRIPTION:Presented by Jeremiah Grossman (WhiteHat Security, Inc.). Wh
 en you look at many of the prominent website hacking incidents, it becom
 es obvious that website security is becoming increasingly challenging fo
 r today’s corporations. The more we’ve come to understand about the Web,
  the less secure it seems to get.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T153000
DTSTART;TZID=US/Pacific:20090401T144000
DTSTAMP:20090403T203513
LOCATION:2010
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/5931
UID:http://www.web2expo.com/sf--s2009-04-01-14:40--5931
SUMMARY:High Performance, Low Cost, and Strong Security: Pick Any Three
DESCRIPTION:Presented by Chris Palmer (iSEC Partners). HTTPS is a baseli
 ne prerequisite for a secure web application. By measuring bytes on the 
 wire and microseconds elapsed, we can see the exact performance effect o
 f HTTPS vs HTTP. In doing so, we may discover that optimizing other aspe
 cts of the application improves latency and throughput more than turning
  off HTTPS does. We present free tools to help you measure your applicat
 ion.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T115000
DTSTART;TZID=US/Pacific:20090402T110000
DTSTAMP:20090403T181510
LOCATION:2010
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8822
UID:http://www.web2expo.com/sf--s2009-04-02-11:00--8822
SUMMARY:Cloud Operations Is the New Killer Job
DESCRIPTION:Presented by Alistair Croll (Bitcurrent), Benjamin Black (Bo
 undary), Lew Moorman (Rackspace.com), Kevin Gibbs (Google App Engine). T
 here's a myth that clouds just run themselves. While clouds let us do mo
 re with less - and give us much, much more the moment we need it - cloud
  computing presents new challenges to operations teams.Instead of rackin
 g and stacking servers, you're clicking and dragging virtual machines. O
 perational chops are more important than ever now that platforms can gro
 w and shrink within minutes.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T142000
DTSTART;TZID=US/Pacific:20090402T133000
DTSTAMP:20090408T164511
LOCATION:2010
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/5782
UID:http://www.web2expo.com/sf--s2009-04-02-13:30--5782
SUMMARY:Drizzle: Rethinking MySQL for the Web
DESCRIPTION:Presented by Brian Aker (MySQL). Ever wondered what would ha
 ppen if we could rethink a decade worth of design changes? Drizzle is a 
 fork of the MySQL server targeted at web development and cloud computing
 . We are looking at how to create database for modern multi-core, large 
 memory databases that fit inside of an overall application framework.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T153000
DTSTART;TZID=US/Pacific:20090402T144000
DTSTAMP:20090412T165907
LOCATION:2010
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7771
UID:http://www.web2expo.com/sf--s2009-04-02-14:40--7771
SUMMARY:Infrastructure in the Cloud Era
DESCRIPTION:Presented by Ezra Zygmuntowicz (EngineYard), Adam Jacob (Ops
 code). Utilizing a mixture of open source tools and battle-tested techni
 ques, Adam and Ezra will show you how to build an infrastructure that's 
 easy to manage, integrates with your application, and is self-documentin
 g.  Along the way, they'll give you the key insights you need to get max
 imum benefit from these technologies for your business.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T164000
DTSTART;TZID=US/Pacific:20090402T155000
DTSTAMP:20090404T073501
LOCATION:2010
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8580
UID:http://www.web2expo.com/sf--s2009-04-02-15:50--8580
SUMMARY:Operational Efficiency Hacks
DESCRIPTION:Presented by John Allspaw (Etsy.com). John Allspaw, manager 
 of Flickr's Ops and author of The Art of Capacity Planning, will discuss
  some of the secrets of building out your service.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T115000
DTSTART;TZID=US/Pacific:20090403T110000
DTSTAMP:20090413T155331
LOCATION:2010
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/6043
UID:http://www.web2expo.com/sf--s2009-04-03-11:00--6043
SUMMARY:Putting Web 2.0 to Work: Social Software in the Enterprise
DESCRIPTION:Presented by Ross Mayfield (SlideShare, Inc.). Organizations
  shape society more than any force, and social software has demonstrated
  the ability to create sweeping change throughout the organizational cul
 ture. Due to the changes in technologies, demographics and business, the
  participation in new forms of mass collaboration is changing.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T142000
DTSTART;TZID=US/Pacific:20090403T133000
DTSTAMP:20090415T072125
LOCATION:2010
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/6164
UID:http://www.web2expo.com/sf--s2009-04-03-13:30--6164
SUMMARY:Collaboration at Scale: Why Technology Alone Doesn’t Work
DESCRIPTION:Presented by Doug Solomon (IDEO), Gentry Underwood (Orchestr
 a, Inc). Innovative companies increasingly want to collaborate across ti
 me, space and organizational structure restrictions.  Web 2.0 technology
  holds great promise, but in practice often comes up short.  This sessio
 n focuses on how to maximize the value of technology, by systematically 
 understanding  human behavior, motivations, and organizational design to
  build optimal solutions.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T153000
DTSTART;TZID=US/Pacific:20090403T144000
DTSTAMP:20090406T144504
LOCATION:2010
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8773
UID:http://www.web2expo.com/sf--s2009-04-03-14:40--8773
SUMMARY:Applying the Social Dimension to the Lockheed Martin Mission
DESCRIPTION:Presented by Steve Wylie (Techweb), Shawn Dahlen (Lockheed M
 artin), Christopher Keohane (Lockheed Martin). In this session, Lockheed
  Martin will share the details behind their new methodology and explain 
 their roadmap to assist the IT community in rapidly developing mission-s
 pecific applications that leverage our social media investment.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T164000
DTSTART;TZID=US/Pacific:20090403T155000
DTSTAMP:20090618T204148
LOCATION:2010
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/6545
UID:http://www.web2expo.com/sf--s2009-04-03-15:50--6545
SUMMARY:What Makes a Design Seem Intuitive?
DESCRIPTION:Presented by Jared Spool (User Interface Engineering). Every
 one wants an "intuitive" interface: the users, the designers, and the co
 ntent publishers. But building them is hard. Recent research has given i
 nsight into why it's hard and how to get past major obstacles. Learn the
  two essential elements of what makes an interface intuitive and what su
 ccessful teams are doing to create experiences that delight.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T103000
DTSTART;TZID=US/Pacific:20090401T094000
DTSTAMP:20090403T003441
LOCATION:2016
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8675
UID:http://www.web2expo.com/sf--s2009-04-01-09:40--8675
SUMMARY:Transforming IT with Cloud Computing
DESCRIPTION:Presented by Trae Chancellor (Salesforce.com). Running your 
 business in the Cloud is becoming mainstream and offers enormous advanta
 ges.  Hear how companies are taking advantage of the Cloud to increase I
 T output while simultaneously reducing infrastructure, application devel
 opment and deployment costs. Learn how this new approach is enabling IT 
 to do more with less by focusing on innovation, not infrastructure.  Spo
 nsored by Salesforce.com
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T114000
DTSTART;TZID=US/Pacific:20090401T105000
DTSTAMP:20090408T163633
LOCATION:2016
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8678
UID:http://www.web2expo.com/sf--s2009-04-01-10:50--8678
SUMMARY:Smart Work:  Embrace Change & Empower Your Teams to Drive Growth
  and Innovation - A Panel Discussion
DESCRIPTION:Presented by Kathy Mandelstein  (IBM Software Group), Ryan B
 oyles (IBM Software Group), Tom Deutsch (IBM Software Group), Ted Stanto
 n (IBM). In today’s global business environment, the only constant is ch
 ange.  Organizations who can respond quickly by leveraging agile busines
 s models and dynamic business processes are uniquely positioned to win. 
 IBM  Web 2.0 software can help your organization  be more effective and 
 innovate in challenging times.   Sponsored by IBM.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T115000
DTSTART;TZID=US/Pacific:20090402T110000
DTSTAMP:20090403T232639
LOCATION:2016
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8679
UID:http://www.web2expo.com/sf--s2009-04-02-11:00--8679
SUMMARY:Maximize Your Web 2.0 Efforts with Cloud Computing
DESCRIPTION:Presented by Scott Gerard (IBM Systems Lab Services and Trai
 ning). This session covers IBM’s Web 2.0 initiatives around cloud comput
 ing, including both public and private clouds.  Come and learn how to be
 tter manage, extend and run your Web 2.0 efforts.  We will also highligh
 t the energy efficient, iDataPlex platform for cloud computing.   Sponso
 red by IBM.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T115000
DTSTART;TZID=US/Pacific:20090403T110000
DTSTAMP:20090405T134913
LOCATION:2016
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8688
UID:http://www.web2expo.com/sf--s2009-04-03-11:00--8688
SUMMARY:Enterprise Mashups Technical Deep Dive
DESCRIPTION:Presented by John Boezeman (IBM). IBM Mashup Center is a lig
 htweight mashup environment for rapidly assembling enterprise, personal,
  and Web content into simple, flexible, and dynamic Web applications. Th
 is session begins with a quick overview of the key features and architec
 ture of IBM Mashup Center.  Sponsored by IBM.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T153000
DTSTART;TZID=US/Pacific:20090401T144000
DTSTAMP:20090403T231303
LOCATION:2016
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8815
UID:http://www.web2expo.com/sf--s2009-04-01-14:40--8815
SUMMARY:Distributing and Monetizing Windows Mobile Applications Through 
 the Windows Marketplace for Mobile
DESCRIPTION:Presented by John Bruno (Microsoft), Daniel Bouie (Microsoft
 ). This session will provide application developers with the insights, t
 ools, and processes necessary to begin distributing and monetizing their
  applications on the Windows Mobile platform. Sponsored by Windows Micro
 soft Mobile.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T142000
DTSTART;TZID=US/Pacific:20090401T133000
DTSTAMP:20090404T193705
LOCATION:2016
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8848
UID:http://www.web2expo.com/sf--s2009-04-01-13:30--8848
SUMMARY:Darwinism on the Web: Surviving and Thriving in a Web 2.0 World
DESCRIPTION:Presented by Soeren Stamer (Yokudo, Inc.). Keeping up with w
 hat’s new is enough of a challenge, learning what to embrace and adopt, 
 and how to do so cost effectively is the key to leading the pack. Learn 
 how to prepare your organization up to keep pace with the new speed of i
 nnovation.  Sponsored by CoreMedia.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T142000
DTSTART;TZID=US/Pacific:20090402T133000
DTSTAMP:20090402T233431
LOCATION:2016
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/9031
UID:http://www.web2expo.com/sf--s2009-04-02-13:30--9031
SUMMARY:Silverlight on the MySpace Open Platform
DESCRIPTION:Presented by Michael Scherotter (Microsoft Corporation), Max
  Newbould (MySpace). Now you can build Silverlight applications on the M
 ySpace.  Microsoft and MySpace have released an Open Source kit that mak
 es it easy to develop applications using Silverlight that run on MySpace
 .  Learn about this kit and how designers and developers could use it to
  create interactive, engaging applications on MySpace with little to no 
 coding.  Sponsored by Microsoft.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T180000
DTSTART;TZID=US/Pacific:20090401T090000
DTSTAMP:20090312T175047
LOCATION:2018
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8926
UID:http://www.web2expo.com/sf--s2009-04-01-09:00--8926
SUMMARY:Sunlight Labs Hackathon
DESCRIPTION:We’ve invited Sunlight Labs to host a hackathon at Web 2.0 E
 xpo, where attendees build an application that promotes transparency in 
 government. We welcome you to join our hackathon – stop by to help out f
 or an hour or a day, contribute to rebuilding our democracy, and meet so
 me great folks!
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T170000
DTSTART;TZID=US/Pacific:20090402T090000
DTSTAMP:20090405T231818
LOCATION:2018
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8927
UID:http://www.web2expo.com/sf--s2009-04-02-09:00--8927
SUMMARY:Sunlight Labs Hackathon
DESCRIPTION:We’ve invited Sunlight Labs to host a hackathon at Web 2.0 E
 xpo, where attendees build an application that promotes transparency in 
 government. We welcome you to join our hackathon – stop by to help out f
 or an hour or a day, contribute to rebuilding our democracy, and meet so
 me great folks!
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T170000
DTSTART;TZID=US/Pacific:20090403T090000
DTSTAMP:20090623T165220
LOCATION:2018
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8928
UID:http://www.web2expo.com/sf--s2009-04-03-09:00--8928
SUMMARY:Sunlight Labs Hackathon
DESCRIPTION:We’ve invited Sunlight Labs to host a hackathon at Web 2.0 E
 xpo, where attendees build an application that promotes transparency in 
 government. We welcome you to join our hackathon – stop by to help out f
 or an hour or a day, contribute to rebuilding our democracy, and meet so
 me great folks!
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T164000
DTSTART;TZID=US/Pacific:20090402T104000
DTSTAMP:20090406T060042
LOCATION:Web2Open
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8968
UID:http://www.web2expo.com/sf--s2009-04-02-10:40--8968
SUMMARY:Web2Open
DESCRIPTION:Web2Open is Web 2.0 Expo’s "unconference".
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T153000
DTSTART;TZID=US/Pacific:20090401T090000
DTSTAMP:20090404T000609
LOCATION:Web2Open
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8969
UID:http://www.web2expo.com/sf--s2009-04-01-09:00--8969
SUMMARY:Web2Open
DESCRIPTION:Web2Open is Web 2.0 Expo’s "unconference".
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T141500
DTSTART;TZID=US/Pacific:20090402T131500
DTSTAMP:20090415T185529
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8797
UID:http://www.web2expo.com/sf--s2009-04-02-13:15--8797
SUMMARY:Launch Pad
DESCRIPTION:Presented by John  Battelle (Federated Media Publishing Inc.
 ), Marshall Kirkpatrick (ReadWriteWeb), Matt Marshall (VentureBeat), Ana
 nd Iyer (Microsoft Corp.), Manoj Ramnani (DubMeNow), John Rourke (Bantam
  Networks), Andre Charland (Nitobi Inc.), Shion Deysarkar (80legs), Aaro
 n Hurley (zeaLOG). American Idol but for startups? Yes, that’s right. Wi
 th a panel of industry experts providing real-time feedback and a People
 ’s Choice Winner, you can’t miss Launch Pad, Web 2.0 Expo’s live demo pr
 ogram.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T155000
DTSTART;TZID=US/Pacific:20090401T154500
DTSTAMP:20090412T121331
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8833
UID:http://www.web2expo.com/sf--s2009-04-01-15:45--8833
SUMMARY:Opening Welcome
DESCRIPTION:Presented by Jennifer Pahlka (Code for America), Brady Forre
 st (O'Reilly Media, Inc.). Opening welcome
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T161500
DTSTART;TZID=US/Pacific:20090401T155000
DTSTAMP:20090412T121438
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8829
UID:http://www.web2expo.com/sf--s2009-04-01-15:50--8829
SUMMARY:O'Reilly Radar
DESCRIPTION:Presented by Tim O'Reilly (O'Reilly Media, Inc.). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T163000
DTSTART;TZID=US/Pacific:20090401T161500
DTSTAMP:20090409T210157
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8839
UID:http://www.web2expo.com/sf--s2009-04-01-16:15--8839
SUMMARY:Open Source Administration
DESCRIPTION:Presented by John Maeda (Rhode Island School of Design). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T170000
DTSTART;TZID=US/Pacific:20090401T163000
DTSTAMP:20090409T203008
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7487
UID:http://www.web2expo.com/sf--s2009-04-01-16:30--7487
SUMMARY:A Conversation with Stephen Elop
DESCRIPTION:Presented by Stephen Elop (Nokia). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T171000
DTSTART;TZID=US/Pacific:20090401T170000
DTSTAMP:20090410T195748
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8838
UID:http://www.web2expo.com/sf--s2009-04-01-17:00--8838
SUMMARY:SalaamGarage: Imagine What You Can Do
DESCRIPTION:Presented by Amanda Koster (SalaamGarage). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T172000
DTSTART;TZID=US/Pacific:20090401T171000
DTSTAMP:20090406T203906
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8944
UID:http://www.web2expo.com/sf--s2009-04-01-17:10--8944
SUMMARY:High Order Bit
DESCRIPTION:Presented by Michael Abbott (Palm, Inc.). Palm stole the sho
 w at CES, unveiling the new Palm Pre – the first phone based on Palm’s g
 roundbreaking new webOS. Mike Abbott, SVP of Application Software and Se
 rvices for Palm explains how webOS will change the way users and develop
 ers think about mobile web experiences.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T173000
DTSTART;TZID=US/Pacific:20090401T172000
DTSTAMP:20090406T055417
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8830
UID:http://www.web2expo.com/sf--s2009-04-01-17:20--8830
SUMMARY:High Order Bit
DESCRIPTION:Presented by Mark Carges (eBay Inc.). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T085500
DTSTART;TZID=US/Pacific:20090402T085000
DTSTAMP:20090405T231810
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8834
UID:http://www.web2expo.com/sf--s2009-04-02-08:50--8834
SUMMARY:Welcome
DESCRIPTION:Presented by Jennifer Pahlka (Code for America), Brady Forre
 st (O'Reilly Media, Inc.). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T092500
DTSTART;TZID=US/Pacific:20090402T091500
DTSTAMP:20090408T164738
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8828
UID:http://www.web2expo.com/sf--s2009-04-02-09:15--8828
SUMMARY:The Year of the Mobile Computer: Mobile Computers as Personal (M
 obile) Computers
DESCRIPTION:Presented by Anssi Vanjoki (Nokia). Imagine the map on the d
 evice becoming the user interface for search instead of a text box or se
 arch results based on the physical world and augmented by the digital wo
 rld. Social location also opens up new opportunities for developers and 
 marketers. In this talk, the factors enabling a personalized mobile comp
 uter will be presented.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T091500
DTSTART;TZID=US/Pacific:20090402T085500
DTSTAMP:20090410T153236
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7305
UID:http://www.web2expo.com/sf--s2009-04-02-08:55--7305
SUMMARY:How the Web Ate the Economy, and Why This Is Good for Everyone
DESCRIPTION:Presented by Douglas Rushkoff (Author, "Program or Be Progra
 mmed"). Keynote
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T095000
DTSTART;TZID=US/Pacific:20090402T092500
DTSTAMP:20090410T153317
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8967
UID:http://www.web2expo.com/sf--s2009-04-02-09:25--8967
SUMMARY:A Conversation with Ellen Miller
DESCRIPTION:Presented by Ellen Miller (Sunlight Foundation). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T100000
DTSTART;TZID=US/Pacific:20090402T095000
DTSTAMP:20090408T164724
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7306
UID:http://www.web2expo.com/sf--s2009-04-02-09:50--7306
SUMMARY:Keynote
DESCRIPTION:Presented by Kevin Lynch (Adobe). Keynote
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T103000
DTSTART;TZID=US/Pacific:20090402T100000
DTSTAMP:20090408T164716
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7488
UID:http://www.web2expo.com/sf--s2009-04-02-10:00--7488
SUMMARY:A Conversation with Will Wright
DESCRIPTION:Presented by Will Wright (Electronic Arts). Will Wright, the
  creator of SimCity, The Sims, and now Spore, speaks with Tim O'Reilly a
 bout the creative process, user-generated content, and much more.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T085500
DTSTART;TZID=US/Pacific:20090403T085000
DTSTAMP:20090406T183504
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8835
UID:http://www.web2expo.com/sf--s2009-04-03-08:50--8835
SUMMARY:Welcome
DESCRIPTION:Presented by Jennifer Pahlka (Code for America), Brady Forre
 st (O'Reilly Media, Inc.). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T090500
DTSTART;TZID=US/Pacific:20090403T085500
DTSTAMP:20090407T170915
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8831
UID:http://www.web2expo.com/sf--s2009-04-03-08:55--8831
SUMMARY:Authenticity is the New Authority
DESCRIPTION:Presented by Heather Gold (the Heather Gold Show). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T093500
DTSTART;TZID=US/Pacific:20090403T090500
DTSTAMP:20090409T211303
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7790
UID:http://www.web2expo.com/sf--s2009-04-03-09:05--7790
SUMMARY:A Conversation with Vic Gundotra
DESCRIPTION:Presented by Vic Gundotra (Google). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T094500
DTSTART;TZID=US/Pacific:20090403T093500
DTSTAMP:20090407T170930
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8827
UID:http://www.web2expo.com/sf--s2009-04-03-09:35--8827
SUMMARY:We're The Ones We've Been Waiting For
DESCRIPTION:Presented by Scott Heiferman (Meetup). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T101500
DTSTART;TZID=US/Pacific:20090403T094500
DTSTAMP:20090417T233737
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7309
UID:http://www.web2expo.com/sf--s2009-04-03-09:45--7309
SUMMARY:A Conversation with the Founders of Threadless
DESCRIPTION:Presented by Jake Nickell (Threadless), Jeffrey Kalmikoff (T
 hreadless). Keynote
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T102500
DTSTART;TZID=US/Pacific:20090403T101500
DTSTAMP:20090407T170947
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8949
UID:http://www.web2expo.com/sf--s2009-04-03-10:15--8949
SUMMARY:High Order Bit: Chartbeat
DESCRIPTION:Presented by Peter Hershberg (Reprise Media). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T163000
DTSTART;TZID=US/Pacific:20090402T153000
DTSTAMP:20090408T164519
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8925
UID:http://www.web2expo.com/sf--s2009-04-02-15:30--8925
SUMMARY:Tekzilla Live!
DESCRIPTION:Presented by Veronica Belmont (Tekzilla), Patrick Norton (Te
 kzilla). Tekzilla feeds your tech hunger! Patrick Norton and Veronica Be
 lmont bring you hands on reviews of the latest gear, tips, and tricks th
 at improve the tech you already own and conversations with the most info
 rmative experts around. Live at Web 2.0 Expo!
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090403T104000
DTSTART;TZID=US/Pacific:20090403T102500
DTSTAMP:20090410T151726
LOCATION:Ballroom - 3rd Level
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/7303
UID:http://www.web2expo.com/sf--s2009-04-03-10:25--7303
SUMMARY:Designing for Big Data
DESCRIPTION:Presented by Jeff Veen (Typekit). Keynote
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T180000
DTSTART;TZID=US/Pacific:20090402T164000
DTSTAMP:20090407T170856
LOCATION:Expo Hall
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8796
UID:http://www.web2expo.com/sf--s2009-04-02-16:40--8796
SUMMARY:Booth Crawl
DESCRIPTION:Quench your thirst with vendor-hosted libations and snacks w
 hile you check out all the cool stuff on the expo show floor. This event
  is open to all attendees.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T230000
DTSTART;TZID=US/Pacific:20090401T193000
DTSTAMP:20090405T231803
LOCATION:Mezzanine (444 Jessie Street @ Mint)
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8795
UID:http://www.web2expo.com/sf--s2009-04-01-19:30--8795
SUMMARY:Ignite Conference Party
DESCRIPTION:If you had five minutes on stage what would you say? What if
  you only got 20 slides and they rotated automatically after 15 seconds?
  Around the world geeks have been putting together Ignite nights to show
  their answers. Join us for another Ignite San Francisco, the official k
 ick-off event for Web 2.0 Expo.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T230000
DTSTART;TZID=US/Pacific:20090401T190000
DTSTAMP:20090623T165434
LOCATION:SF Marriott (55 Fourth Street )
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8798
UID:http://www.web2expo.com/sf--s2009-04-01-19:00--8798
SUMMARY:Birds of a Feather Sessions
DESCRIPTION:Birds of a Feather (BoF) sessions provide face to face expos
 ure to those interested in the same projects and concepts. BoFs can be o
 rganized for individual projects or broader topics, but they are entirel
 y up to you. We post your topic online and onsite and provide the space 
 and time. You provide the engaging topic.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T230000
DTSTART;TZID=US/Pacific:20090402T190000
DTSTAMP:20090403T231130
LOCATION:SF Marriott (55 Fourth Street )
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8799
UID:http://www.web2expo.com/sf--s2009-04-02-19:00--8799
SUMMARY:Birds of a Feather (BoF) Sessions
DESCRIPTION:Birds of a Feather (BoF) sessions provide face to face expos
 ure to those interested in the same projects and concepts. BoFs can be o
 rganized for individual projects or broader topics, but they are entirel
 y up to you. We post your topic online and onsite and provide the space 
 and time. You provide the engaging topic.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T200000
DTSTART;TZID=US/Pacific:20090401T190000
DTSTAMP:20090225T214242
LOCATION:Sierra H
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8506
UID:http://www.web2expo.com/sf--s2009-04-01-19:00--8506
SUMMARY:Bringing Web 2.0 to the Enterprise
DESCRIPTION:Introduce Booz Allen Hamilton's challenges in trying to deve
 lop a Web 2.0 Social networking application inside a large corporate env
 ironment.  Over the course of a year we have integrated various open sou
 rce technologies into one collaborative suite for our internal use.  In 
 this session we'll discuss challenges we've faced and successes we've ha
 d.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T200000
DTSTART;TZID=US/Pacific:20090402T190000
DTSTAMP:20090330T180445
LOCATION:Sierra H
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8881
UID:http://www.web2expo.com/sf--s2009-04-02-19:00--8881
SUMMARY:Next Generation Content Discovery
DESCRIPTION:More content is being generated every day than an average us
 er can even count - number of videos uploaded to YouTube, images uploade
 d to flickr, etc. is extremely large. How do content publishers get thei
 r content in front of the right audience? How do users navigate through 
 these large volumes of content, discover and consume content that is rel
 evant and important to them?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T210000
DTSTART;TZID=US/Pacific:20090402T200000
DTSTAMP:20090401T143535
LOCATION:Sierra H
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8987
UID:http://www.web2expo.com/sf--s2009-04-02-20:00--8987
SUMMARY:Search Engines: Looking Beyond SEO and Advertising Revenues
DESCRIPTION:Until now, the focus has been on SEO – how to improve the vo
 lume and quality of traffic.  In this session, we’ll explore how to leve
 rage search and turn it into a profitable distribution channel. Among th
 e questions: Is it possible to create more efficient links between searc
 hes for content & multiple monetization methods? How do you remove the i
 nefficiencies in the online content world?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T210000
DTSTART;TZID=US/Pacific:20090401T200000
DTSTAMP:20090410T054128
LOCATION:Sierra H
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/9028
UID:http://www.web2expo.com/sf--s2009-04-01-20:00--9028
SUMMARY:Designing RESTful Web Services
DESCRIPTION:RESTful web services play well with web servers, browsers, p
 roxies, search engines, and other HTTP agents through the correct use of
  headers, verbs, response codes, and markup. On the surface, this is str
 aightforward. But sometimes creativity can be required in order to achie
 ve all of our requirements while respecting the principals of REST.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T220000
DTSTART;TZID=US/Pacific:20090402T210000
DTSTAMP:20091203T155458
LOCATION:Sierra H
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/9033
UID:http://www.web2expo.com/sf--s2009-04-02-21:00--9033
SUMMARY:Building Applications in the Cloud with IBM and Amazon Web Servi
 ces
DESCRIPTION:Come hear IBM and Amazon Web Services talk about their new r
 elationship and show an application for Web 2.0 Expo that is running on 
 EC2 using WebSphere sMash and DB2.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T200000
DTSTART;TZID=US/Pacific:20090401T190000
DTSTAMP:20090415T214604
LOCATION:Sierra I
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8802
UID:http://www.web2expo.com/sf--s2009-04-01-19:00--8802
SUMMARY:Using Web 2.0 Techniques to Build Killer Cross-platform Mobile A
 pps
DESCRIPTION:Mobile will be the way people use the web of the future: the
  only debate is how quickly the transformation will happen: 3 or 5 years
 .  An introduction will be provided on how to avoid the proprietary natu
 re of new mobile platforms and leverage Web 2.0 to build killer, cross-p
 latfrom apps.  Those interested in Mobile should attend and share their 
 experiences.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T200000
DTSTART;TZID=US/Pacific:20090402T190000
DTSTAMP:20090330T224727
LOCATION:Sierra I
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8979
UID:http://www.web2expo.com/sf--s2009-04-02-19:00--8979
SUMMARY:Using Social Networks for Social Change
DESCRIPTION:Social networks are a much-needed platform for personal (re)
 connection and community-building. With this session, we'll introduce ou
 r vision for the next application of the power of Facebook, Twitter and 
 other Web 2.0 communications tools:  To cause social change by creating 
 compelling stories and calls to action.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T210000
DTSTART;TZID=US/Pacific:20090402T200000
DTSTAMP:20090403T013527
LOCATION:Sierra I
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/9012
UID:http://www.web2expo.com/sf--s2009-04-02-20:00--9012
SUMMARY:Peek Into a Secret Society of Entrepreneurs 9 (#Asse9)
DESCRIPTION:Asse9 is pronounced asinine. We think its dumb if you don't 
 100% of You Inc. This networking session is for entrepreneurial duckies 
 that took the first step (or are thinking of taking that first step) int
 o a new business. My mentor's book, "What They Don't Teach You at Harvar
 d Business School," is about hacking entrepreneurship, reading peeps, an
 d sales. Copies at Amazon sell for $0.01.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T210000
DTSTART;TZID=US/Pacific:20090401T200000
DTSTAMP:20090331T191950
LOCATION:Sierra I
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/9029
UID:http://www.web2expo.com/sf--s2009-04-01-20:00--9029
SUMMARY:Social Media Buyers Guide Preview and Discussion
DESCRIPTION:What expectations do managers have for social media in their
  business strategy? How do large well-known brands establish ROI on thei
 r social media outlay? Join Chris Heuer and William Gaultier as they gat
 her before their Friday session to host an interactive and informal disc
 ussion based on the results of the much-anticipated Social Media Buyers 
 Guide.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T200000
DTSTART;TZID=US/Pacific:20090402T190000
DTSTAMP:20090401T143852
LOCATION:Sierra J
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8846
UID:http://www.web2expo.com/sf--s2009-04-02-19:00--8846
SUMMARY:FinancialContent: Newspaper Industry Survival Guide and Opportun
 ities for Web 2.0 Businesses
DESCRIPTION:Unless the newspaper industry makes serious changes, it face
 s extinction.  Fortunately, web 2.0 has created a new paradigm and firms
  like FinancialContent can help save and change the industry. The new we
 b has made content cheap and easy to: aggregate, syndicate, mass distrib
 ute, mass produce, and customize.  Learn how to take advantage of this o
 pportunity!
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T200000
DTSTART;TZID=US/Pacific:20090401T190000
DTSTAMP:20090403T232252
LOCATION:Sierra J
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8964
UID:http://www.web2expo.com/sf--s2009-04-01-19:00--8964
SUMMARY:Create Mobile Apps on iPhone, Android, and Other Mobile Platform
 s
DESCRIPTION:The mobile platforms are segmented. From Mark Zuckerberg, CE
 O of Facebook: “With all the different mobile platforms iPhone, BlackBer
 ry, Android, Mobile Web and all the new ones that are coming out, it wil
 l be very difficult to develop application for all these different servi
 ces and platforms.” This session discusses how we can tackle this challe
 nge.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T210000
DTSTART;TZID=US/Pacific:20090402T200000
DTSTAMP:20090401T062653
LOCATION:Sierra J
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/9022
UID:http://www.web2expo.com/sf--s2009-04-02-20:00--9022
SUMMARY:Generating Evergreen Revenue Through Online Services
DESCRIPTION:Explore best practices for generating recurring revenue from
  online services and content. Open for discussion-Netflix, PayCycle, Zoo
 erang, Blizzard Entertainment, Sermo, and dozens of other companies who 
 do it right.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T210000
DTSTART;TZID=US/Pacific:20090401T200000
DTSTAMP:20090401T230245
LOCATION:Sierra J
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/9030
UID:http://www.web2expo.com/sf--s2009-04-01-20:00--9030
SUMMARY:RIA OpenSocial/Facebook App with Flex/Actionscript
DESCRIPTION:The session will introduce the basics of building Facebook/O
 penSocial apps using Flex/Actionscript. We plan to discuss Flex-specific
  issues we found while building Facebook Flex apps. Two opensource libra
 ries will be analyzed: Fbas (Facebook/Bebo). Opensocial-actionscript-cli
 ent (OpenSocial).
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T200000
DTSTART;TZID=US/Pacific:20090401T190000
DTSTAMP:20090401T143653
LOCATION:Sierra K
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8973
UID:http://www.web2expo.com/sf--s2009-04-01-19:00--8973
SUMMARY:HealthCamp: The Call to Action for Innovation in Health Care
DESCRIPTION:Health Care impacts all of us - sooner or later. Health Care
  is facing dramatic transformation in the face of the rising cost of car
 e. How do we innovate and involve ALL parties, including consumers and p
 atients, in a system that values prevention over remediation.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T200000
DTSTART;TZID=US/Pacific:20090402T190000
DTSTAMP:20090330T180652
LOCATION:Sierra K
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8984
UID:http://www.web2expo.com/sf--s2009-04-02-19:00--8984
SUMMARY:Moms Who Tech
DESCRIPTION:This session will be a conversation about how moms are using
  technology to manage personal, social and family management tasks.  Thi
 s session is relevant for moms (parents) who want to discuss how they us
 e technology, moms with a technology/programming background and marketer
 s/companies with technology products that want to learn about social med
 ia outreach to families.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090402T210000
DTSTART;TZID=US/Pacific:20090402T200000
DTSTAMP:20090330T225003
LOCATION:Sierra K
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/9024
UID:http://www.web2expo.com/sf--s2009-04-02-20:00--9024
SUMMARY:Social Learning in the Enterprise
DESCRIPTION:This session will let people who share a love of all things 
 social in the enterprise, but mostly education.  Companies have many sma
 rt employees, but no efficient way to transfer that knowledge on a daily
  basis.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20090401T190000
DTSTART;TZID=US/Pacific:20090401T173000
DTSTAMP:20090405T231756
LOCATION:3rd Level Lobby
URL:http://www.web2expo.com/webexsf2009/public/schedule/detail/8923
UID:http://www.web2expo.com/sf--s2009-04-01-17:30--8923
SUMMARY:Opening Reception (sponsored by Palm)
DESCRIPTION:All attendees are invited to an opening reception immediatel
 y following the keynotes.  Grab a drink and catch up with old friends an
 d new. Sponsored by Palm – thank you for giving Web 2.0 Expo-ers a great
  conference start!
END:VEVENT
END:VCALENDAR