Schedule Grid

Below are the confirmed and scheduled talks at Web 2.0 Expo San Francisco 2009 (schedule subject to change).

Customize Your Own Schedule

Create your own schedule using the personal scheduler function. Mark the tutorials, sessions, keynotes, and events you want to attend by clicking on the calendar icon next [calendar icon] to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

2001
Add Standards and Your Business  to your personal schedule
11:00am Standards and Your Business Marshall Kirkpatrick (Little Bird), David Rudin (Microsoft Corp.), Eran Hammer-Lahav (@WalmartLabs), David Recordon (Facebook), Clara Shih (salesforce.com)
Add Diagnosing Technical Search Acquisition Issues to your personal schedule
2:40pm Diagnosing Technical Search Acquisition Issues Vanessa Fox (Nine By Blue)
Add Stopping Virtual Blight:  Hacking, Malware & Advertising Scams to your personal schedule
3:50pm Stopping Virtual Blight: Hacking, Malware & Advertising Scams Jonah Stein (Its the ROI), Jonathan Hochman (Hochman Consultants), David Dagon, Steve Huffman (Hipmunk)
2005
Add Building Sites Around Social Objects  to your personal schedule
11:00am Building Sites Around Social Objects Jyri Engestrom (Ditto)
Add Mashups with Atoms: Ubiquitous Computing and Web 2.0 to your personal schedule
1:30pm Mashups with Atoms: Ubiquitous Computing and Web 2.0 Mike Kuniavsky (ThingM Corporation)
Add Corralling the Crowdsourced Community to your personal schedule
2:40pm Corralling the Crowdsourced Community Jennifer Pahlka (Code for America), Jen Bekman (20x200 | Jen Bekman Projects, Inc.), Matt Stinchcomb (Etsy, Inc.), Jeffrey Kalmikoff (Threadless)
Add Real World A/B and Multivariate Testing: Lessons Learned to your personal schedule
3:50pm Real World A/B and Multivariate Testing: Lessons Learned Kevin Tams (Extra Space Storage)
2002
Add Socializing Development to your personal schedule
11:00am Socializing Development Chris Wanstrath (GitHub), Tom Preston-Werner (GitHub)
Add Inside Picnik: How We Built Picnik (and What We Learned Along the Way) to your personal schedule
1:30pm Inside Picnik: How We Built Picnik (and What We Learned Along the Way) Justin Huff (Google, Inc), Mike Harrington (Picnik.com)
Add Publishing on the GeoWeb to your personal schedule
2:40pm Publishing on the GeoWeb Keith Golden (Google)
2014
Add Making Government 2.0 a Reality:  A Citizen's Guide to Essential Reforms to your personal schedule
11:00am Making Government 2.0 a Reality: A Citizen's Guide to Essential Reforms Andrew McLaughlin (Executive Office of the President)
Add Navigating the Maze: How to Sell to the Public Sector to your personal schedule
1:30pm Navigating the Maze: How to Sell to the Public Sector Carolyn Lawson (State of California), Adrian Farley (Office of the CIO of California)
Add Towards a More Open Union: Ways for Us to Change America to your personal schedule
2:40pm Towards a More Open Union: Ways for Us to Change America Clay Johnson (InformationDiet.com)
Add my.barackobama.com: The Secrets of Obama's New Media Juggernaut to your personal schedule
3:50pm my.barackobama.com: The Secrets of Obama's New Media Juggernaut Jascha Franklin-Hodge (Blue State Digital)
2006
Add Whopper Sacrifice: A Lesson in Deceptive Simplicity to your personal schedule
11:00am Whopper Sacrifice: A Lesson in Deceptive Simplicity Matt Walsh (Crispin Porter + Bogusky)
Add Agency 2.0 to your personal schedule
1:30pm Agency 2.0 Curt Doolittle (Ascentium), Susan MacDermid (Real Branding), Renny Gleeson (Weiden & Kennedy), Elizabeth Ross (Tribal DDB), John Durham (Catalyst SF)
Add Social Media Buyer's Guide to your personal schedule
2:40pm Social Media Buyer's Guide William Gaultier (e-Storm International), Chris Heuer (Social Media Club, AdHocnium), Michael Walsh (Social Media Club), Isabelle Christensen (REC Solar), Jeanette Gibson (Cisco)
Add Top 10 Customized Analytics Reports to your personal schedule
3:50pm Top 10 Customized Analytics Reports Craig Hordlow (Red Bricks Media)
2010
Add Putting Web 2.0 to Work: Social Software in the Enterprise to your personal schedule
11:00am Putting Web 2.0 to Work: Social Software in the Enterprise Ross Mayfield (SlideShare, Inc.)
Add Collaboration at Scale: Why Technology Alone Doesn’t Work to your personal schedule
1:30pm Collaboration at Scale: Why Technology Alone Doesn’t Work Doug Solomon (IDEO), Gentry Underwood (Orchestra, Inc)
Add Applying the Social Dimension to the Lockheed Martin Mission to your personal schedule
2:40pm Applying the Social Dimension to the Lockheed Martin Mission Steve Wylie (Techweb), Shawn Dahlen (Lockheed Martin), Christopher Keohane (Lockheed Martin)
Add What Makes a Design Seem Intuitive? to your personal schedule
3:50pm What Makes a Design Seem Intuitive? Jared Spool (User Interface Engineering)
2009
Add Challenge and Opportunity: Angel and VC Funding During an Economic Crisis to your personal schedule
11:00am Challenge and Opportunity: Angel and VC Funding During an Economic Crisis David S. Rose (Angelsoft), Jason Schwartz (Angelsoft)
Add Video Platforms: The Reel Deal to your personal schedule
1:30pm Video Platforms: The Reel Deal Liz Gannes (GigaOm / NewTeeVee), Laurel Reitman (Adobe), Frank Barbieri (Transpera), Alex Zambelli (Microsoft Corporation), Marty Roberts (thePlatform)
Add Become a Web 2.0 Jedi: How to Use the Force of Product & Marketing Metrics to Optimize your Business to your personal schedule
2:40pm Become a Web 2.0 Jedi: How to Use the Force of Product & Marketing Metrics to Optimize your Business Dave McClure (500 Hats), Dan Olsen (YourVersion, Inc.), Ted Rheingold (Dogster / Catster)
2016
Add Enterprise Mashups Technical Deep Dive to your personal schedule
11:00am Enterprise Mashups Technical Deep Dive John Boezeman (IBM)
2018
10:40am Session Break
Room: 2nd Level Lobby
2:20pm Session Break
Room: 2nd Level Lobby
3:30pm Session Break
Room: 2nd Level Lobby
Add Designing for Big Data to your personal schedule
10:25am Plenary
Room: Ballroom - 3rd Level
Designing for Big Data Jeff Veen (Typekit)
11:50am Lunch - Sponsored by eBay
Room: Expo Hall
11:00am-11:50am (50m) Fundamentals
Standards and Your Business
Marshall Kirkpatrick (Little Bird) et al
Success in standards requires not only great technology, but diplomacy, comprise, and even lawyers. Standards can influence your project’s features and designs. Sometimes they line up with your projects, sometimes lead the way, and other times hold you back. This panel will explore how standards are developed, how they can fit or clash with your project, and how you can get effectively involved.
1:30pm-2:20pm (50m) Fundamentals
Finding Influence: Design Patterns for Smarter Crowds
Gregor Hochmuth (Google)
As more and more content is shared in near real-time, we need new models for understanding what's important. Understanding influence is a powerful approach for making sense of what's being shared and what should be on top. In this session, you'll learn about detecting influence and using it for discovery, recommendations and social interestingness in the applications you're designing.
2:40pm-3:30pm (50m) Fundamentals
Diagnosing Technical Search Acquisition Issues
Vanessa Fox (Nine By Blue)
Site isn't being indexed fully? Experience a huge drop in rankings or traffic? This session provides a step by step checklist for diagnosing site issues using freely available tools.
3:50pm-4:40pm (50m) Fundamentals
Stopping Virtual Blight: Hacking, Malware & Advertising Scams
Jonah Stein (Its the ROI) et al
The success stories of Web 2.0 are built on social networks and crowd sourcing models that depend on user participation, user generated content and user voting/rating systems. The trust required for these models makes them vulnerable to spammers, scammers, hackers and botnet operators who want to exploit Web 2.0 sites for personal gain.
11:00am-11:50am (50m) Design & User Experience
Building Sites Around Social Objects
Jyri Engestrom (Ditto)
Successful social sites are not just friend networks. They are built around objects that connect people with shared interests. But turning an idea into a shareable object is not always so simple. We'll ask What makes a good social object? This talk will deconstruct the social objects and verbs on which well-known successes and exciting new startups are built on.
1:30pm-2:20pm (50m) Design & User Experience
Mashups with Atoms: Ubiquitous Computing and Web 2.0
Mike Kuniavsky (ThingM Corporation)
Ubiquitous computing has been here since at least 2005, but we may not have noticed it. This talk will discuss how mashups between meatspace and the Net have already happened, what the emerging patterns are, and how widgetization is about to jump from social networks to devices and then disappear altogether.
2:40pm-3:30pm (50m) Design & User Experience
Corralling the Crowdsourced Community
Jennifer Pahlka (Code for America) et al
In the past couple of years, crowdsourcing has been a way to get attention and signal a connection to a brand's customers. But while some brands are finding ways to add community into their mix, it's baked into the DNA of others. Others combine community with expert curation for a different result. Bring your questions for this panel of capable curators.
3:50pm-4:40pm (50m) Design & User Experience
Real World A/B and Multivariate Testing: Lessons Learned
Kevin Tams (Extra Space Storage)
Experts suggest that 2009 will be the year where website testing goes mainstream. Are you ready to run your first A/B or Multivariate test? Have you run a few tests and realized the results may not be what they appear? Or are you a testing guru? Regardless of your situation, this session will enable you to run the right test and get meaningful results today.
11:00am-11:50am (50m) Development
Socializing Development
Chris Wanstrath (GitHub) et al
Git is a distributed version control system with easy branching that has forever changed the way that open source projects accept contributions. With Github's social features added on top of Git's distributed nature, open source is quietly evolving from barriers to entry and problems with communication to an easier, more human, and ultimately more beneficial, process.
1:30pm-2:20pm (50m) Development
Inside Picnik: How We Built Picnik (and What We Learned Along the Way)
Justin Huff (Google, Inc) et al
Building a web backend from scratch can be a daunting task, especially for a team with little web experience. We'll provide an overview of where our backend started, what it looks like today, and where we think it's going.
2:40pm-3:30pm (50m) Development
Publishing on the GeoWeb
Keith Golden (Google)
We will discuss options for publishing your data, from getting it indexed by search engines to publishing it in the cloud.
3:50pm-4:40pm (50m) Development, Mobile
Incorporating Web Services in Mobile Applications
Chuck Hudson (Aduci)
Mobile of all types leverage various web service APIs developed in house and provided from third party partners. This talk looks at the best practices and lessons learned while incorporating a wide array of APIs developed mostly for web applications into mobile applications. Specific examples will be employed through out the session for demonstration purposes.
11:00am-11:50am (50m) Government 2.0
Making Government 2.0 a Reality: A Citizen's Guide to Essential Reforms
Andrew McLaughlin (Executive Office of the President)
The potential for Government 2.0 is both real and exciting: technology-wise, we can now cheaply and efficiently enable a government that is transparent, participatory, collaborative, and effective. But there are some very real, very stubborn obstacles in the form of outdated laws, regulations, and policies. Andrew will outline these barriers, and set forth an agenda for reform.
1:30pm-2:20pm (50m) Government 2.0
Navigating the Maze: How to Sell to the Public Sector
Carolyn Lawson (State of California) et al
Public sector agencies spend billions of dollars each year on contracts with IT providers, small and large. And with the changes in Washington and at the state level, there is a greater interest than ever in Web 2.0 tools and technologies in government. How do you participate in those opportunities?
2:40pm-3:30pm (50m) Government 2.0
Towards a More Open Union: Ways for Us to Change America
Clay Johnson (InformationDiet.com)
We have a unique opportunity now, as developers and designers to change our Government. From the FEC to Recovery.gov, new sources of data are beginning to pour out of Capitol Hill and state houses across the country. What kind of opportunities arise? But how do we developers use our skills to make this data compelling, useful and open.
3:50pm-4:40pm (50m) Government 2.0, Marketing & Community
my.barackobama.com: The Secrets of Obama's New Media Juggernaut
Jascha Franklin-Hodge (Blue State Digital)
Marketers and activists alike have taken notice of the strategies and tactics that helped put Barack Obama in the White House. Jascha will discuss the tools and techniques used by the presidential campaign’s record breaking online efforts.
11:00am-11:50am (50m) Marketing & Community
Whopper Sacrifice: A Lesson in Deceptive Simplicity
Matt Walsh (Crispin Porter + Bogusky)
Using our recently launched “Whopper Sacrifice” Facebook Application as a case study, this session will explore the challenges we face and the techniques we use to bring complex ideas to life in simple executions.
1:30pm-2:20pm (50m) Marketing & Community
Agency 2.0
Curt Doolittle (Ascentium) et al
This session explores the challenges top agencies face and the creative efforts to move individuals, teams and management into a more progressive era.
2:40pm-3:30pm (50m) Marketing & Community
Social Media Buyer's Guide
William Gaultier (e-Storm International) et al
As Social Media has grown, so has the complexity of figuring out which solutions and which service providers are right for your business. This is a very practical session based on the real-world experiences of marketers who've braved the uncharted waters of buying social media services and advertising.
3:50pm-4:40pm (50m) Marketing & Community
Top 10 Customized Analytics Reports
Craig Hordlow (Red Bricks Media)
Sure, you know how to create standard reports, but what can you do if you really dig into the analytics? In our session, we’ll show you how to easily create in-depth analytics reports using a variety of sources.
11:00am-11:50am (50m) Web 2.0 at Work
Putting Web 2.0 to Work: Social Software in the Enterprise
Ross Mayfield (SlideShare, Inc.)
Organizations shape society more than any force, and social software has demonstrated the ability to create sweeping change throughout the organizational culture. Due to the changes in technologies, demographics and business, the participation in new forms of mass collaboration is changing.
1:30pm-2:20pm (50m) Web 2.0 at Work
Collaboration at Scale: Why Technology Alone Doesn’t Work
Doug Solomon (IDEO) et al
Innovative companies increasingly want to collaborate across time, space and organizational structure restrictions. Web 2.0 technology holds great promise, but in practice often comes up short. This session focuses on how to maximize the value of technology, by systematically understanding human behavior, motivations, and organizational design to build optimal solutions.
2:40pm-3:30pm (50m) Web 2.0 at Work
Applying the Social Dimension to the Lockheed Martin Mission
Steve Wylie (Techweb) et al
In this session, Lockheed Martin will share the details behind their new methodology and explain their roadmap to assist the IT community in rapidly developing mission-specific applications that leverage our social media investment.
3:50pm-4:40pm (50m) Design & User Experience
What Makes a Design Seem Intuitive?
Jared Spool (User Interface Engineering)
Everyone wants an "intuitive" interface: the users, the designers, and the content publishers. But building them is hard. Recent research has given insight into why it's hard and how to get past major obstacles. Learn the two essential elements of what makes an interface intuitive and what successful teams are doing to create experiences that delight.
11:00am-11:50am (50m) Strategy & Business Models
Challenge and Opportunity: Angel and VC Funding During an Economic Crisis
David S. Rose (Angelsoft) et al
With the public markets in free-fall and massive layoffs around the globe...this is a great time to start a company! But it also means that the game has changed—drastically—both for companies seeking startup funding and the angels and venture capital funds who invest in them.
1:30pm-2:20pm (50m) Fundamentals
Video Platforms: The Reel Deal
Liz Gannes (GigaOm / NewTeeVee) et al
So you want to add video to your site or make better use of your existing video assets. But where do you even start? On this panel, we let the platform providers duke it out for your attentions. We'll talk about formats, mobile, plug-ins, and business models.
2:40pm-3:30pm (50m) Strategy & Business Models
Become a Web 2.0 Jedi: How to Use the Force of Product & Marketing Metrics to Optimize your Business
Dave McClure (500 Hats) et al
As most successful Web 2.0 companies know, metrics are a powerful tool to make your product and business successful. Is your team wise in the way of the metrics force? Join a panel of metrics Jedi Masters as they share advice and examples of how metrics can help you, how to start tracking metrics, and how to unleash their power to improve your product and business. May the force be with you!
3:50pm-4:40pm (50m) Fundamentals
The Alpha Geek's Guide to Finding a Business Model: PBwiki's 4-Year Odyssey
David Weekly (PBwiki, Inc.)
David Weekly will talk candidly about how PBwiki's business model evolved over the past four years, including a candid look at how his geek instincts both helped and hurt during this long process. This talk will be especially useful for technical founders who are wondering to what extent they need to incorporate traditional business management into an engineering-driven company.
11:00am-11:50am (50m) Sponsored
Enterprise Mashups Technical Deep Dive
John Boezeman (IBM)
IBM Mashup Center is a lightweight mashup environment for rapidly assembling enterprise, personal, and Web content into simple, flexible, and dynamic Web applications. This session begins with a quick overview of the key features and architecture of IBM Mashup Center. Sponsored by IBM.
9:00am-5:00pm (8h) Event
Sunlight Labs Hackathon
We’ve invited Sunlight Labs to host a hackathon at Web 2.0 Expo, where attendees build an application that promotes transparency in government. We welcome you to join our hackathon – stop by to help out for an hour or a day, contribute to rebuilding our democracy, and meet some great folks!
10:40am-11:00am (20m)
Break: Session Break
2:20pm-2:40pm (20m)
Break: Session Break
3:30pm-3:50pm (20m)
Break: Session Break
<div class="en_popup_content"> <div class="en_popup_time"> 8:50am-8:55am (5m) Keynote </div> <div class="en_popup_name">Welcome</div> <div class="en_popup_speaker">Jennifer Pahlka (Code for America) et al</div> <div class="en_popup_desc">TBD</div> </div> <div class="en_popup_content"> <div class="en_popup_time"> 8:55am-9:05am (10m) Keynote </div> <div class="en_popup_name">Authenticity is the New Authority</div> <div class="en_popup_speaker">Heather Gold (the Heather Gold Show) </div> <div class="en_popup_desc">TBD</div> </div> <div class="en_popup_content"> <div class="en_popup_time"> 9:05am-9:35am (30m) Keynote </div> <div class="en_popup_name">A Conversation with Vic Gundotra</div> <div class="en_popup_speaker">Vic Gundotra (Google) </div> <div class="en_popup_desc">TBD</div> </div>
<div class="en_popup_content"> <div class="en_popup_time"> 9:35am-9:45am (10m) Keynote </div> <div class="en_popup_name">We&#x27;re The Ones We&#x27;ve Been Waiting For</div> <div class="en_popup_speaker">Scott Heiferman (Meetup) </div> <div class="en_popup_desc">TBD</div> </div> <div class="en_popup_content"> <div class="en_popup_time"> 9:45am-10:15am (30m) Keynote </div> <div class="en_popup_name">A Conversation with the Founders of Threadless</div> <div class="en_popup_speaker">Jake Nickell (Threadless) et al</div> <div class="en_popup_desc">Keynote</div> </div> <div class="en_popup_content"> <div class="en_popup_time"> 10:15am-10:25am (10m) Keynote </div> <div class="en_popup_name">High Order Bit: Chartbeat </div> <div class="en_popup_speaker">Peter Hershberg (Reprise Media) </div> <div class="en_popup_desc">TBD</div> </div>
10:25am-10:40am (15m)
Designing for Big Data
Jeff Veen (Typekit)
Keynote
11:50am-1:30pm (1h 40m)
Break: Lunch - Sponsored by eBay
Sponsored by eBay
  • 3Tera, Inc
  • Ascentium
  • Awareness
  • HiveLive, Inc.
  • ImageSpan
  • Jive Software
  • Juniper Networks
  • Kapow Technologies
  • Keynote Systems
  • LithiumTechnologies
  • Nokia
  • nomee
  • Qtask
  • Rackspace Hosting
  • Remy
  • TamTamy
  • Vignette
  • Yola (fka SynthaSite)
  • Znak
Sponsors
  • IBM
  • eBay
  • Microsoft Corporation
  • Salesforce.com
  • Adobe Systems, Inc.
  • EffectiveUI
  • Germany Trade & Invest
  • NeuStar
  • ONEsite

Sponsor & Exhibitor Opportunities

Natalia Dugandzic
415-947-6709
ndugandzic@techweb.com

Media Sponsor Opportunities

Matthew Balthazor
949-223-3628
mbalthazor@techweb.com

Speaker / Program Ideas

Have a suggestion for a speaker or topic at Web 2.0 Expo San Francisco? Send an email to: sf-idea@web2expo.com

Press/Media Inquiries

Maureen Jennings
707-827-7083
maureen@oreilly.com

or

Natalia Wodecki
415-947-6762
nwodecki@techweb.com

Contact Us

View a complete list of Web 2.0 Expo contacts.