Schedule Grid

Below are the confirmed and scheduled talks at Web 2.0 Expo San Francisco 2009 (schedule subject to change).

Customize Your Own Schedule

Create your own schedule using the personal scheduler function. Mark the tutorials, sessions, keynotes, and events you want to attend by clicking on the calendar icon next [calendar icon] to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

2001
Add The "Mobile First" User Experience to your personal schedule
1:30pm The "Mobile First" User Experience Marc Davis (Yahoo! Inc.)
Add 10 iPhone User Experience Anti-Patterns to your personal schedule
2:40pm 10 iPhone User Experience Anti-Patterns Toby Boudreaux (Control Group)
Add A Moving Target: Mobile Web Security to your personal schedule
3:50pm A Moving Target: Mobile Web Security Alex Stamos (iSEC Partners, Inc.)
2002
Add Visualizing A Web of Data to your personal schedule
11:00am Visualizing A Web of Data Michal Migurski (Stamen Design)
Add Even Faster Web Sites to your personal schedule
1:30pm Even Faster Web Sites Steve Souders (Google)
Add Sources for Data Geeks: A Detective Story to your personal schedule
2:40pm Sources for Data Geeks: A Detective Story Toby Segaran (Google)
Add What's New in Web Browsers to your personal schedule
3:50pm What's New in Web Browsers Molly Holzschlag (Opera Software, ASA)
2005
Add Can't We Just All Get Along? Human-centered Design Meets Agile Development to your personal schedule
11:00am Can't We Just All Get Along? Human-centered Design Meets Agile Development Alon Salant (Carbon Five), Maria Giudice (Hot Studio), Arena Reed (Grockit), Rob Spiro (Aardvark), Dave Shih (Hot Studio)
Add Sparking a Crush: Attracting and Retaining New Users to your personal schedule
1:30pm Sparking a Crush: Attracting and Retaining New Users Alexa Andrzejewski (Foodspotting)
3:50pm TBC
2014
Add Optimize Your Organic Search Results Leveraging Social Media and Your Own Website to your personal schedule
11:00am Optimize Your Organic Search Results Leveraging Social Media and Your Own Website Heather Lutze (Lutze Consulting and Author "The Findability Formula: The Easy, Non-Technical Guide to Search Engine Marketing"), Scott Calvert (Verio)
Add The 30-minute Wine MBA to your personal schedule
1:30pm The 30-minute Wine MBA Roxanne Langer (WineFUNdamentals)
2006
Add It's the People, Stupid to your personal schedule
1:30pm It's the People, Stupid Brian Oberkirch (Small Good Thing), Deborah Schultz (TummelVision.tv)
Add Social Media Town Hall to your personal schedule
2:40pm Social Media Town Hall Janetti Chon (Battellemedia), Peter Kim (Dachis Group), Jeremiah Owyang (Forrester Research)
2010
Add Cloud Operations Is the New Killer Job to your personal schedule
11:00am Cloud Operations Is the New Killer Job Alistair Croll (Solve For Interesting), Benjamin Black (Boundary), Lew Moorman (Rackspace.com), Kevin Gibbs (Google App Engine)
Add Drizzle: Rethinking MySQL for the Web to your personal schedule
1:30pm Drizzle: Rethinking MySQL for the Web Brian Aker (MySQL)
Add Infrastructure in the Cloud Era to your personal schedule
2:40pm Infrastructure in the Cloud Era Ezra Zygmuntowicz (EngineYard), Adam Jacob (Opscode)
Add Operational Efficiency Hacks to your personal schedule
3:50pm Operational Efficiency Hacks John Allspaw (Etsy.com)
2009
Add Enterprise Web 2.0 Anti-Patterns, ROI, and Metrics to your personal schedule
11:00am Enterprise Web 2.0 Anti-Patterns, ROI, and Metrics Aaron Kim (IBM Global Business Services)
Add Enterprise Assets are Going Virtual to your personal schedule
3:50pm Enterprise Assets are Going Virtual Denis Browne (SAP Labs, LLC), Sebastian Steinhauer (SAP Labs)
2016
Add Maximize Your Web 2.0 Efforts with Cloud Computing to your personal schedule
11:00am Maximize Your Web 2.0 Efforts with Cloud Computing Scott Gerard (IBM Systems Lab Services and Training)
Add Silverlight on the MySpace Open Platform to your personal schedule
1:30pm Silverlight on the MySpace Open Platform Michael Scherotter (Microsoft Corporation), Max Newbould (MySpace)
2018
Web2Open
Add Web2Open to your personal schedule
10:40am Web2Open
Web2Open
11:50am Lunch - Sponsored by Microsoft
Room: Expo Hall
Add Booth Crawl to your personal schedule
4:40pm Booth Crawl
Room: Expo Hall
Booth Crawl
Add Birds of a Feather (BoF) Sessions to your personal schedule
7:00pm Plenary
Room: SF Marriott (55 Fourth Street )
Birds of a Feather (BoF) Sessions
10:30am Session Break
Room: 2nd Level Lobby
2:20pm Session Break
Room: 2nd Level Lobby
3:30pm Session Break
Room: 2nd Level Lobby
Ballroom - 3rd Level
Add Welcome to your personal schedule
8:50am Plenary
Room: Ballroom - 3rd Level
Welcome Jennifer Pahlka (Code for America), Brady Forrest (O'Reilly Media, Inc.)
Add How the Web Ate the Economy, and Why This Is Good for Everyone to your personal schedule
8:55am Plenary
Room: Ballroom - 3rd Level
How the Web Ate the Economy, and Why This Is Good for Everyone Douglas Rushkoff ("Program or Be Programmed")
Add A Conversation with Ellen Miller to your personal schedule
9:25am Plenary
Room: Ballroom - 3rd Level
A Conversation with Ellen Miller Ellen Miller (Sunlight Foundation)
Add Keynote to your personal schedule
Keynote Kevin Lynch (Adobe)
Add A Conversation with Will Wright to your personal schedule
A Conversation with Will Wright Will Wright (Electronic Arts)
Add Launch Pad to your personal schedule
1:15pm Launch Pad John Battelle (Federated Media Publishing Inc.), Marshall Kirkpatrick (Little Bird), Matt Marshall (VentureBeat), Anand Iyer (Microsoft Corp.), Manoj Ramnani (DubMeNow), John Rourke (Bantam Networks), Andre Charland (Nitobi Inc.), Shion Deysarkar (80legs), Aaron Hurley (zeaLOG)
Add Tekzilla Live! to your personal schedule
3:30pm Tekzilla Live! Veronica Belmont (Tekzilla), Patrick Norton (Tekzilla)
11:00am-11:50am (50m) Mobile
Future of Mobile: Native Apps vs. Mobile Web vs. Hybrid Apps
Jason Grigsby (Cloud Four)
2008 was the year of the iPhone App Store. With over 10,000 applications and 300 million downloads, the App Store has been a resounding success that has prompted other phones manufacturers to develop their own App Store plans. But are native applications really the future of mobile? What happened to the promise of the Mobile Web?
1:30pm-2:20pm (50m) Design & User Experience, Mobile
The "Mobile First" User Experience
Marc Davis (Yahoo! Inc.)
The delivery of indispensible mobile user experience is not only essential, but should come irrespective of device or platform. While the traditional willingness to transfer PC experience to mobile still prevails, development of applications is now taking a mobile first philosophy, focused on building relevant content, leveraging the mobile environment, and allowing consumer choice.
2:40pm-3:30pm (50m) Mobile
10 iPhone User Experience Anti-Patterns
Toby Boudreaux (Control Group)
In the App Store gold rush, teams release applications quickly & often without validation such as user testing. The assumption is that "great artists ship" and updates can be made at any point to refine, to iterate over new feature requests, optimizations, & services. Along the way, many examples of what not to do, have been created. Mobile apps for all platforms should take heed of these lessons.
3:50pm-4:40pm (50m) Mobile
A Moving Target: Mobile Web Security
Alex Stamos (iSEC Partners, Inc.)
The day when everyone has a PC in their pocket has arrived and developers are rushing to create mobile applications to meet demand. Knowing the risks and how to respond to them is the only hope for creating a secure experience for your mobile users.
11:00am-11:50am (50m) Development
Visualizing A Web of Data
Michal Migurski (Stamen Design)
Piece by piece, the world is moving onto the web. How can we make sense of this new torrent of information emerging wide-eyed and blinking into the internet? Stamen Technical Directory's Michal Migurski will show how information visualization is making it possible to comprehend a live, vast, and deep connected web of data.
1:30pm-2:20pm (50m) Development
Even Faster Web Sites
Steve Souders (Google)
Steve Souders, creator of YSlow, Hammerhead, and UA Profiler, is finishing his second book, Even Faster Websites. In this talk, Steve evangelizes these new best practices including coupling asynchronous scripts, using iframes sparingly, flushing the document early, and CSS performance pitfalls. He illustrates these performance improvements with real world examples and live demonstrations.
2:40pm-3:30pm (50m) Development, Fundamentals
Sources for Data Geeks: A Detective Story
Toby Segaran (Google)
Interpreting business and social data can help us understand a huge range of subjects including political impact and environmental concerns. In this talk I aim to give you some ideas of what free data is out there and some ideas of how you can use it to do interesting things.
3:50pm-4:40pm (50m) Development
What's New in Web Browsers
Molly Holzschlag (Opera Software, ASA)
Molly will examine what is new in Web browsers, with a focus on practical realities for developers. We'll discuss how developers will need to deal with IE8 modes, and discuss HTML and CSS advances in all major browsers including Firefox, Opera, and Safari.
11:00am-11:50am (50m) Design & User Experience
Can't We Just All Get Along? Human-centered Design Meets Agile Development
Alon Salant (Carbon Five) et al
This panel discusses the intersection of human-centered design and Agile software development. Our session will describe and explore the differences between the two approaches, when it's appropriate to use Agile, how to integrate this popular method into the human-centered design — and why client needs and today's marketplace are increasingly demanding these collaborative techniques.
1:30pm-2:20pm (50m) Design & User Experience
Sparking a Crush: Attracting and Retaining New Users
Alexa Andrzejewski (Foodspotting)
For "people-powered" services, attracting and retaining a critical mass of active participants is essential. To create a new user experience that leaves users itching to go further, you must understand and appeal to people's motivations. In this session, you'll examine design patterns used by successful sites to motivate users to sign up, get established, and stay active.
2:40pm-3:30pm (50m) Design & User Experience
Fake It Till You Make It: Rapid Prototyping Using Flash
Philip Fierlinger (Xero)
Rapid prototyping using Flash is a simple yet extremely powerful way to create great design solutions. A wide range of realworld prototypes will be shown, created for major brands and startups. You’ll see how these prototypes can be built very quickly and easily, with little or no Flash expertise.
3:50pm-4:40pm (50m)
Session
To be confirmed
11:00am-11:50am (50m) Sponsored
Optimize Your Organic Search Results Leveraging Social Media and Your Own Website
Heather Lutze (Lutze Consulting and Author "The Findability Formula: The Easy, Non-Technical Guide to Search Engine Marketing") et al
Verio, the global leading provider of web-based services and managed hosting solutions for SMBs, is proud to sponsor this workshop presented by Heather Lutze (a nationally recognized consultant, author, speaker and expert certified with Google and Yahoo!). Sponsored by Verio.
1:30pm-2:20pm (50m)
The 30-minute Wine MBA
Roxanne Langer (WineFUNdamentals)
Gain the skills required to work with wine in a business setting.
2:40pm-3:30pm (50m) Sponsored
The Social Media Trilogy: Three Vital Components for Building a Successful Online Strategy
Gerardo Dada (Vignette)
To survive in these trying economic times, enterprises must adopt a trilogy of Web 2.0 fundamentals as part of their long-term communications objectives. This session leverages the experiences of some of the world’s most successful communities to help you develop a strategic vision for enterprise-oriented social media. Sponsored by Vignette.
3:50pm-4:40pm (50m) Sponsored
Cloud Computing and the Paradigm Shift That’s Coming in IT
Lew Moorman (Rackspace.com)
There have been massive and significant changes in IT in the last 10 years; laptops, handhelds, Wi-Fi and even the Internet have dramatically altered the IT landscape. Working in the cloud requires a similar shift in the paradigm. What will the future role of IT be in this shift? Sponsored by Rackspace.
11:00am-11:50am (50m) Marketing & Community
Translating Online Success into Offline Retail Sales: A Jones Soda Case Study
Angel Djambazov (Jones Soda)
Session details how Jones Soda turned interactive campaigns with I Can Has Cheezburger and the Graffiti Facebook application into unique opportunities that leveraged online engagement to drive offline retail sales. Highlights: ~Partnering with the right community ~Balancing between brand integrity and community voice ~Enticing retail distributors ~Running tandem online and offline campaigns
1:30pm-2:20pm (50m) Marketing & Community
It's the People, Stupid
Brian Oberkirch (Small Good Thing) et al
The most interesting problems on the Web are social, not technical. Marketing on the hyperconnected Web means crafting ongoing experiences that inspire, inform, evolve. We'll show you how sites like Dogster, Etsy, Moo, Photojojo and others parlay initial passions into deep, sustained, active communities, without gimmicks, shortcuts or taking more than they give.
2:40pm-3:30pm (50m) Marketing & Community
Social Media Town Hall
Janetti Chon (Battellemedia) et al
Join gurus @peterkim @jowyang and community manager @janerri for a Q&A session on all things social media. An experiment in crowdsourcing questions and crowdsourcing answers - this is your opportunity to ask whatever hasn't been addressed, discuss your burning curiosities, and share your case studies and experiences.
3:50pm-4:40pm (50m) Marketing & Community
The Whuffie Factor: The 5 Keys for Maxing Social Capital and Winning with Online Communities
Tara Hunt (Buyosphere)
Everyone knows about blogs and social networks such as Facebook and Twitter. And they’ve heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grass roots and interactive. But what does this mean? And how do you do it? The Whuffie Factor will provide the strategic map and specific tactics for success in the world of online communities.
11:00am-11:50am (50m) Web Operations
Cloud Operations Is the New Killer Job
Alistair Croll (Solve For Interesting) et al
There's a myth that clouds just run themselves. While clouds let us do more with less - and give us much, much more the moment we need it - cloud computing presents new challenges to operations teams.Instead of racking and stacking servers, you're clicking and dragging virtual machines. Operational chops are more important than ever now that platforms can grow and shrink within minutes.
1:30pm-2:20pm (50m) Development
Drizzle: Rethinking MySQL for the Web
Brian Aker (MySQL)
Ever wondered what would happen if we could rethink a decade worth of design changes? Drizzle is a fork of the MySQL server targeted at web development and cloud computing. We are looking at how to create database for modern multi-core, large memory databases that fit inside of an overall application framework.
2:40pm-3:30pm (50m) Web Operations
Infrastructure in the Cloud Era
Ezra Zygmuntowicz (EngineYard) et al
Utilizing a mixture of open source tools and battle-tested techniques, Adam and Ezra will show you how to build an infrastructure that's easy to manage, integrates with your application, and is self-documenting. Along the way, they'll give you the key insights you need to get maximum benefit from these technologies for your business.
3:50pm-4:40pm (50m) Web Operations
Operational Efficiency Hacks
John Allspaw (Etsy.com)
John Allspaw, manager of Flickr's Ops and author of The Art of Capacity Planning, will discuss some of the secrets of building out your service.
11:00am-11:50am (50m) Fundamentals
Enterprise Web 2.0 Anti-Patterns, ROI, and Metrics
Aaron Kim (IBM Global Business Services)
An anti-pattern is a design pattern that appears to be a good idea but is ineffective or far from optimal in practice. It often takes you from a problem to a bad solution. This session will discuss the business value of Web 2.0, ROI, metrics, and cover 2.0 anti-patterns observed in global enterprises by an IBM consultant, along with recommendations on how to avoid common pitfalls.
1:30pm-2:20pm (50m)
Extreme Transparency: Virtual Worlds, the Love Machine, and Other Practical Things That Actually Work in a 300 Person Company
Philip Rosedale (Linden Lab)
Coming Soon!
2:40pm-3:30pm (50m) Strategy & Business Models
Preparing for A New Kind of Customer Relationship in the Facebook Era
Clara Shih (Hearsay Labs)
This session explores how real companies are successfully tapping the rich data and communication media on services like Facebook, Twitter, and MySpace to bootstrap brand and product conversations, virally reach new audiences, and transform existing customers into a loyal sales force.
3:50pm-4:40pm (50m) Strategy & Business Models, Web 2.0 at Work
Enterprise Assets are Going Virtual
Denis Browne (SAP Labs, LLC) et al
This session will show enterprise scale solutions to manage high resolution sensor networks and high accuracy location and asset data in a virtual environment.
11:00am-11:50am (50m) Sponsored
Maximize Your Web 2.0 Efforts with Cloud Computing
Scott Gerard (IBM Systems Lab Services and Training)
This session covers IBM’s Web 2.0 initiatives around cloud computing, including both public and private clouds. Come and learn how to better manage, extend and run your Web 2.0 efforts. We will also highlight the energy efficient, iDataPlex platform for cloud computing. Sponsored by IBM.
1:30pm-2:20pm (50m) Sponsored
Silverlight on the MySpace Open Platform
Michael Scherotter (Microsoft Corporation) et al
Now you can build Silverlight applications on the MySpace. Microsoft and MySpace have released an Open Source kit that makes it easy to develop applications using Silverlight that run on MySpace. Learn about this kit and how designers and developers could use it to create interactive, engaging applications on MySpace with little to no coding. Sponsored by Microsoft.
9:00am-5:00pm (8h) Event
Sunlight Labs Hackathon
We’ve invited Sunlight Labs to host a hackathon at Web 2.0 Expo, where attendees build an application that promotes transparency in government. We welcome you to join our hackathon – stop by to help out for an hour or a day, contribute to rebuilding our democracy, and meet some great folks!
10:40am-4:40pm (6h) Event
Web2Open
Web2Open is Web 2.0 Expo’s "unconference".
11:50am-1:30pm (1h 40m)
Break: Lunch - Sponsored by Microsoft
Sponsored by Microsoft
4:40pm-6:00pm (1h 20m) Event
Booth Crawl
Quench your thirst with vendor-hosted libations and snacks while you check out all the cool stuff on the expo show floor. This event is open to all attendees.
7:00pm-11:00pm (4h) Event
Birds of a Feather (BoF) Sessions
Birds of a Feather (BoF) sessions provide face to face exposure to those interested in the same projects and concepts. BoFs can be organized for individual projects or broader topics, but they are entirely up to you. We post your topic online and onsite and provide the space and time. You provide the engaging topic.
10:30am-11:00am (30m)
Break: Session Break
2:20pm-2:40pm (20m)
Break: Session Break
3:30pm-3:50pm (20m)
Break: Session Break
8:50am-8:55am (5m) Keynote
Welcome
Jennifer Pahlka (Code for America) et al
TBD
8:55am-9:15am (20m) Keynote
How the Web Ate the Economy, and Why This Is Good for Everyone
Douglas Rushkoff ("Program or Be Programmed")
Keynote
9:15am-9:25am (10m) Keynote
The Year of the Mobile Computer: Mobile Computers as Personal (Mobile) Computers
Anssi Vanjoki (Nokia)
Imagine the map on the device becoming the user interface for search instead of a text box or search results based on the physical world and augmented by the digital world. Social location also opens up new opportunities for developers and marketers. In this talk, the factors enabling a personalized mobile computer will be presented.
9:25am-9:50am (25m) Keynote
A Conversation with Ellen Miller
Ellen Miller (Sunlight Foundation)
TBD
9:50am-10:00am (10m) Keynote
Keynote
Kevin Lynch (Adobe)
Keynote
10:00am-10:30am (30m) Keynote
A Conversation with Will Wright
Will Wright (Electronic Arts)
Will Wright, the creator of SimCity, The Sims, and now Spore, speaks with Tim O'Reilly about the creative process, user-generated content, and much more.
1:15pm-2:15pm (1h) Event
Launch Pad
John Battelle (Federated Media Publishing Inc.) et al
American Idol but for startups? Yes, that’s right. With a panel of industry experts providing real-time feedback and a People’s Choice Winner, you can’t miss Launch Pad, Web 2.0 Expo’s live demo program.
3:30pm-4:30pm (1h) Event
Tekzilla Live!
Veronica Belmont (Tekzilla) et al
Tekzilla feeds your tech hunger! Patrick Norton and Veronica Belmont bring you hands on reviews of the latest gear, tips, and tricks that improve the tech you already own and conversations with the most informative experts around. Live at Web 2.0 Expo!
  • 3Tera, Inc
  • Ascentium
  • Awareness
  • HiveLive, Inc.
  • ImageSpan
  • Jive Software
  • Juniper Networks
  • Kapow Technologies
  • Keynote Systems
  • LithiumTechnologies
  • Nokia
  • nomee
  • Qtask
  • Rackspace Hosting
  • Remy
  • TamTamy
  • Vignette
  • Yola (fka SynthaSite)
  • Znak
Sponsors
  • IBM
  • eBay
  • Microsoft Corporation
  • Salesforce.com
  • Adobe Systems, Inc.
  • EffectiveUI
  • Germany Trade & Invest
  • NeuStar
  • ONEsite

Sponsor & Exhibitor Opportunities

Natalia Dugandzic
415-947-6709
ndugandzic@techweb.com

Media Sponsor Opportunities

Matthew Balthazor
949-223-3628
mbalthazor@techweb.com

Speaker / Program Ideas

Have a suggestion for a speaker or topic at Web 2.0 Expo San Francisco? Send an email to: sf-idea@web2expo.com

Press/Media Inquiries

Maureen Jennings
707-827-7083
maureen@oreilly.com

or

Natalia Wodecki
415-947-6762
nwodecki@techweb.com

Contact Us

View a complete list of Web 2.0 Expo contacts.