Schedule Grid
Below are the confirmed and scheduled talks at Web 2.0 Expo San Francisco 2009 (schedule subject to change).
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Create your own schedule using the personal scheduler function. Mark the tutorials, sessions, keynotes, and events you want to attend by clicking on the calendar icon next ![[calendar icon]](/images/personal-schedule-icon.png){kind=icon}
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Topics
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2009
2016
2018
Web2Open
Room: Ballroom - 3rd Level
Opening Welcome Jennifer Pahlka (Code for America), Brady Forrest (O'Reilly Media, Inc.)
Room: Ballroom - 3rd Level
Open Source Administration John Maeda (Rhode Island School of Design)
11:40am
Lunch - Sponsored by IBM
Room: Expo Hall
Room: Expo Hall
9:20am
Session Break
Room: 2nd Level Lobby
Room: 2nd Level Lobby
10:30am
Session Break
Room: 2nd Level Lobby
Room: 2nd Level Lobby
2:20pm
Session Break
Room: 2nd Level Lobby
Room: 2nd Level Lobby
3:30pm
Session Break
Room: 2nd Level Lobby
Room: 2nd Level Lobby
8:30am-9:20am (50m)
Fundamentals, Mobile
Sync'ing Suspicion
Dave Engberg (Evernote)
This talk describes the technical considerations Evernote made in designing a hybrid client-Web service.
9:40am-10:30am (50m)
Fundamentals
TV & Radio with an API: Stories from Current and NPR
Robin Sloan (Current)
et al
Current and NPR are the first major media API that open up substantive original news and other information for online re-use by other parties. Discover how this open distribution is working, and what opportunities and challenges it creates for everybody from bloggers to other mainstream media.
10:50am-11:40am (50m)
Fundamentals
Effective Twitter for Communication & Product Integration
Sarah Milstein (TechWeb)
Twitter is a great way for small companies and big brands alike to
connect with customers. This session will look not only at businesses
that are using Twitter for effective customer-facing communication,
but also at companies that are integrating their products with
Twitter.
1:30pm-2:20pm (50m)
Fundamentals
W3C Geolocation API: Adding "Where" to Web Applications
Ryan Sarver (Twitter)
Location aware websites can provide users with rich social connectivity, useful content, efficient movement around their environment, highly targeted advertising, and more. Building on this session from Web 2.0 Expo last year, we will discuss the new W3C Geolocation API, location-aware browsers and other available tools that can add location to websites and applications.
2:40pm-3:30pm (50m)
Fundamentals, Web 2.0 at Work
The Open Enterprise: How Web Tools and Culture Are Remaking Business
Stowe Boyd (Microsyntax.org)
et al
Web 2.0 technology has had a direct impact on media and society with blogs, YouTube, Facebook, MySpace and others. Now, we are seeing adoption of Web 2.0 tools and culture in the business context as companies seek to harness these forces. What will the impacts be? How quickly will companies adopt new tools, and which ones? What can we expect in ten years? What should businesses do now?
8:30am-9:20am (50m)
Development
Surviving (and Thriving in) the Online Identity Wars
Joseph Smarr (Google)
It’s hard to keep track of all the recent announcements about online identity and data portability, let alone to make sense of it all and figure out what it means to you. In this talk, Joseph Smarr, will be your guide through this exciting and rapidly evolving new phase of the web, explaining in concrete terms what's going on and how you can benefit from it today.
9:40am-10:30am (50m)
Development
Why Scala?
Alex Payne (BankSimple)
Making the case for the Scala programming language as an ideal tool for building the architecture of Web 2.0.
10:50am-11:40am (50m)
Development
Web Developer Tools: How to Be Productive Building for the Web
Ben Galbraith (Walmart.com)
et al
The Web Platform often gets dinged for its lack of great tools. In the past, that would have been a fair demerit. And while, in the present, there are surely some gaps when compared to other environments, in reality, there are a bunch of interesting developer tools for the Web. In this session, we explore some of the most popular of these, including Firebug and another new tool from Mozilla.
1:30pm-2:20pm (50m)
Development
Order from Chaos: The Future of the Web
Aza Raskin (Head of User Experience, Mozilla Labs)
Coming Soon!
2:40pm-3:30pm (50m)
Development
The Principles of Distributed Computing and the Birth of AWS
Werner Vogels (Amazon.com)
In this technical talk, Werner Vogels, CTO of Amazon.com, will dive deep into how Amazon used the principles of distributed computing to move to an ultra-scalable service-oriented architecture and in doing so gave birth to a host of loosely coupled services that make up Amazon Web Services.
8:30am-9:20am (50m)
Design & User Experience
Accessibility in a Web 2.0 World
Robin Christopherson (AbilityNet)
Accessibility is key to online success in a Web2.0 world. Robin Christopherson, a leading figure in Europe's accessibility community, and himself blind, will investigate the challenges and opportunities facing web designers and developers using a wide range of websites and assistive technologies to illustrate good and bad practice.
9:40am-10:30am (50m)
Design & User Experience
How MacGyver Would Do Design Research
M. Jackson Wilkinson (Viget Labs)
If you've ever tried to execute a research-driven UX or design project for a client, you've probably found that research/testing and budgets mix about as well as oil and water, especially in a more conservative market. Learn how to make effective design and UX decisions when resources are limited, be it time or money.
10:50am-11:40am (50m)
Design & User Experience
Content Strategy: What's Real, What's Relevant
Kristina Halvorson (Brain Traffic)
The success of Web 2.0 and beyond depends on our ability to plan for, create, publish, and govern content people actually care about. Content strategy is the key! Learn about the roles, processes, and tools necessary to create useful, usable content. Like it or not, we're all publishers now. Shouldn't you start acting like one?
1:30pm-2:20pm (50m)
Design & User Experience
Alternate Reality Games: These are the Stories the Internet Wants to Tell
Elan Lee (Fourth Wall Studios)
Why are our best attempts at online storytelling little more than poorly compressed embedded videos? This talk will focus on the evolution of storytelling through the ages and why Alternate Reality Games (narratives told across websites, email, cell phones, and live events) may be the next big step in building the kinds of stories the Internet was built for.
2:40pm-3:30pm (50m)
Design & User Experience
workFLOW: A Better, More Effective Way to Work (and Live)
Kelly Goto (gotomedia, LLC)
Workflow veteran Kelly Goto leads you through a fast-paced session designed to help transcend obstacles and develop a culture of adaptation, progress and flow.
9:40am-10:30am (50m)
Sponsored
This Apps for You: Creating Relevant Content Offerings for a Global Marketplace
Tero Ojanperä (Nokia)
With most new content and application storefronts being web-based, a developer's audience now extends beyond their home country. This session will help educate developers on how best to think about creating and marketing applications that can be relevant to a broad audience of customers around the world with little or no localization. Sponsored by Nokia.
10:50am-11:40am (50m)
Sponsored
Use It or Lose It: Proving the Business Value of RIAs
Anthony Franco (EffectiveUI)
et al
In this session, you will learn why and how engaging software drives value to strategic business goals by increasing site stickiness, differentiating from competitors and making users hungry for your product or services. Sponsored by Microsoft.
1:30pm-2:20pm (50m)
Sponsored
Gadgets Gone Commercial: Building Commerce Applications Based on the Gadget Spec
Farhang Kassaei (eBay)
et al
Join Farhang Kassaei from eBay’s Platform Architecture team and David Glazer, Director of Engineering at Google and member of the OpenSocial Foundation Board, to learn how eBay Selling Manager Applications support solutions developed using open standard gadgets specification, and what you need to begin participating in our exciting beta. Sponsored by eBay.
8:30am-9:20am (50m)
Marketing & Community
Why Social Media Marketing Fails - and How to Fix It
Peter Kim (Dachis Group)
et al
Social media usage by individuals has gone mainstream, but marketing efforts by brands are ⌘-c, ⌘-v of old content into new channels. This session will propose answers to critical questions on the table today - measurement, scalability, organization - and help marketing think through the issues to make social media marketing matter.
9:40am-10:30am (50m)
Marketing & Community
WWCMD? What Would the Community Manager Do?
Micki Krimmel (Sugar Packet Inc.)
What makes an effective Community Manager? How can we apply the Community Manager's approach to all aspects of running a business? In this session we will work together to create a list of best practices and then discuss what we might be able to learn from them.
10:50am-11:40am (50m)
Marketing & Community
Beyond Buzz: On Measuring a Conversation
Kate Niederhoffer (Dachis Corporation)
et al
As our media model transforms, how do the metrics evolve? Moving beyond buzz levels, this presentation offers new methods to gauge the depth of interactions and emotional connections online, offering a new model of ROI.
1:30pm-2:20pm (50m)
Marketing & Community
Case Study: Setting Content Free at Ford Motor Company
Maggie Fox (Social Media Group)
et al
Most enterprises treat communications assets like product, tightly controlling distribution to a select few. But enterprise-level marketing and communications functions deal in information, not product. What happened when one of the world's largest companies recognized this new reality and decided to kick down the walls, aggregate their digital content, embrace Creative Commons & set it all free?
2:40pm-3:30pm (50m)
Marketing & Community
Best Practices in Social Media Integration for Web Publishers and Content Providers
Bob Buch (Digg)
Web publishers from the New York Times to CollegeHumor have recognized the importance of social media as a major driver of traffic. This session will explore the best practices employed by the publishers who have most successfully integrated social media into their platforms.
8:30am-9:20am (50m)
Security
The Arms Race of Online Payment Fraud
Katherine Hutchinson (PayPal, Inc.)
In this session, Hutchinson will explore the world of online payment fraud and discuss its rapid evolution from lone hackers into global rings of organized crime. Attendees will learn about some of today’s fraud trends as seen through the lens of PayPal’s worldwide payments network.
9:40am-10:30am (50m)
Security
Cybercrime Today and Tomorrow's Threats
Alex Stamos (iSEC Partners, Inc.)
It has long been an unfortunate fact that the World Wide Web cannot be safely used by the vast majority of people in the world. In this talk, we will discuss the different groups, techniques, and motivations behind crime on the Internet, with a focus on attacks targeting web users.
10:50am-11:40am (50m)
Security
Flash Security
Rich Cannings (Google)
We discuss common Flash programming and deployment pitfalls that lead to web security issues such as information disclosure, cross site request forgery, and cross site scripting. We demonstrate how attackers find and exploit these issues, and most importantly, we present how developers and system administrators can prevent Flash based security issues on their websites.
1:30pm-2:20pm (50m)
Security
The Web Just Got a Little More Dangerous
Jeremiah Grossman (WhiteHat Security, Inc.)
When you look at many of the prominent website hacking incidents, it becomes obvious that website security is becoming increasingly challenging for today’s corporations. The more we’ve come to understand about the Web, the less secure it seems to get.
2:40pm-3:30pm (50m)
Security
High Performance, Low Cost, and Strong Security: Pick Any Three
Chris Palmer (iSEC Partners)
HTTPS is a baseline prerequisite for a secure web application. By measuring bytes on the wire and microseconds elapsed, we can see the exact performance effect of HTTPS vs HTTP. In doing so, we may discover that optimizing other aspects of the application improves latency and throughput more than turning off HTTPS does. We present free tools to help you measure your application.
8:30am-9:20am (50m)
Mobile, Strategy & Business Models
Why Local is the New Global
Siva Kumar (TheFind, Inc.)
et al
2008 marked a turbulent year in the US and abroad. Global economies crumbled, wallets were squeezed, and the impacts of our activities on the planet loomed. As a result, consumers increasingly turned their focus back to their local communities for events, entertainment and shopping closer to home. In this session, learn how to tap into the local perspective to support your larger business goals.
9:40am-10:30am (50m)
Strategy & Business Models, Web Operations
Situation Normal, Everything Must Change
Simon Wardley (Leading Edge Forum (CSC))
In today's computing world, it can often feel like we are drowning in wave after wave of new trends such as mashups, service oriented architecture and cloud computing. Our industry is moving from a product to a service based economy. This shift is a result of the commoditization of IT, but then again not all IT is being commoditized, some is still an innovation, isn't it?
10:50am-11:40am (50m)
Strategy & Business Models
‘S’ Factor: Why Sales Shouldn’t Be a Dirty Word in Web 2.0
Alastair Mitchell (Huddle.Net)
For many start-ups making money remains an afterthought. But developing a great application and building community around it is no longer sufficient. In order to succeed it has to have the ‘S factor’ built into it from the very beginning. With both consumers and businesses getting wiser about Web 2.0 and awarding their attention sparingly, why is ‘sales’ still a dirty word in Web 2.0?
1:30pm-2:20pm (50m)
Strategy & Business Models
The Lean Startup: a Disciplined Approach to Imagining, Designing, and Building New Products
Eric Ries (Kleiner Perkins Caufield & Byers)
Learn to do more with less. The Lean Startup is a practical approach to creating and managing a new breed of company that excels in low-cost experimentation, rapid iteration, and true customer insight. It uses principles of agile software development, open source and web 2.0, and lean manufacturing to guide technology businesses that create disruptive innovation.
2:40pm-3:30pm (50m)
Strategy & Business Models
From AD-versity Comes Opportunity
Scott Rafer (Lookery)
et al
Audiences have more influences than the individual properties they frequent, are addressable across the web, and are worth a lot more money. Defining, targeting, and serving media on an audience basis requires new application of existing advertising technologies - the same ones that are now available economically and logistically to companies large and small.
9:40am-10:30am (50m)
Sponsored
Transforming IT with Cloud Computing
Trae Chancellor (Salesforce.com)
Running your business in the Cloud is becoming mainstream and offers enormous advantages. Hear how companies are taking advantage of the Cloud to increase IT output while simultaneously reducing infrastructure, application development and deployment costs. Learn how this new approach is enabling IT to do more with less by focusing on innovation, not infrastructure. Sponsored by Salesforce.com
10:50am-11:40am (50m)
Sponsored, Web 2.0 at Work
Smart Work: Embrace Change & Empower Your Teams to Drive Growth and Innovation - A Panel Discussion
Kathy Mandelstein (IBM Software Group)
et al
In today’s global business environment, the only constant is change. Organizations who can respond quickly by leveraging agile business models and dynamic business processes are uniquely positioned to win. IBM Web 2.0 software can help your organization be more effective and innovate in challenging times. Sponsored by IBM.
1:30pm-2:20pm (50m)
Sponsored
Darwinism on the Web: Surviving and Thriving in a Web 2.0 World
Soeren Stamer (Yokudo, Inc.)
Keeping up with what’s new is enough of a challenge, learning what to embrace and adopt, and how to do so cost effectively is the key to leading the pack. Learn how to prepare your organization up to keep pace with the new speed of innovation. Sponsored by CoreMedia.
2:40pm-3:30pm (50m)
Sponsored
Distributing and Monetizing Windows Mobile Applications Through the Windows Marketplace for Mobile
John Bruno (Microsoft)
et al
This session will provide application developers with the insights, tools, and processes necessary to begin distributing and monetizing their applications on the Windows Mobile platform. Sponsored by Windows Microsoft Mobile.
9:00am-6:00pm (9h)
Event
Sunlight Labs Hackathon
We’ve invited Sunlight Labs to host a hackathon at Web 2.0 Expo, where attendees build an application that promotes transparency in government. We welcome you to join our hackathon – stop by to help out for an hour or a day, contribute to rebuilding our democracy, and meet some great folks!
9:00am-3:30pm (6h 30m)
Event
Web2Open
Web2Open is Web 2.0 Expo’s "unconference".
3:45pm-3:50pm (5m)
Keynote
Opening Welcome
Jennifer Pahlka (Code for America)
et al
Opening welcome
3:50pm-4:15pm (25m)
Keynote
O'Reilly Radar
Tim O'Reilly (O'Reilly Media, Inc.)
TBD
4:15pm-4:30pm (15m)
Keynote
Open Source Administration
John Maeda (Rhode Island School of Design)
TBD
4:30pm-5:00pm (30m)
Keynote
A Conversation with Stephen Elop
Stephen Elop (Nokia)
TBD
5:00pm-5:10pm (10m)
Keynote
SalaamGarage: Imagine What You Can Do
Amanda Koster (SalaamGarage)
TBD
5:10pm-5:20pm (10m)
Keynote
High Order Bit
Michael Abbott (Palm, Inc.)
Palm stole the show at CES, unveiling the new Palm Pre – the first phone based on Palm’s groundbreaking new webOS. Mike Abbott, SVP of Application Software and Services for Palm explains how webOS will change the way users and developers think about mobile web experiences.
5:20pm-5:30pm (10m)
Keynote
High Order Bit
Mark Carges (eBay Inc.)
TBD
11:40am-1:30pm (1h 50m)
Break: Lunch - Sponsored by IBM
Sponsored by IBM
7:00pm-11:00pm (4h)
Event
Birds of a Feather Sessions
Birds of a Feather (BoF) sessions provide face to face exposure to those interested in the same projects and concepts. BoFs can be organized for individual projects or broader topics, but they are entirely up to you. We post your topic online and onsite and provide the space and time. You provide the engaging topic.
7:30pm-11:00pm (3h 30m)
Event
Ignite Conference Party
If you had five minutes on stage what would you say? What if you only got 20 slides and they rotated automatically after 15 seconds? Around the world geeks have been putting together Ignite nights to show their answers. Join us for another Ignite San Francisco, the official kick-off event for Web 2.0 Expo.
9:20am-9:40am (20m)
Break: Session Break
10:30am-10:50am (20m)
Break: Session Break
2:20pm-2:40pm (20m)
Break: Session Break
3:30pm-3:40pm (10m)
Break: Session Break
5:30pm-7:00pm (1h 30m)
Event
Opening Reception (sponsored by Palm)
All attendees are invited to an opening reception immediately following the keynotes. Grab a drink and catch up with old friends and new. Sponsored by Palm – thank you for giving Web 2.0 Expo-ers a great conference start!
Silver Sponsors
Sponsors
Diamond Sponsor
Platinum Sponsors
Gold Sponsors
Sponsor & Exhibitor Opportunities
Natalia Dugandzic
415-947-6709
ndugandzic@techweb.com
Media Sponsor Opportunities
Matthew Balthazor
949-223-3628
mbalthazor@techweb.com
Speaker / Program Ideas
Have a suggestion for a speaker or topic at Web 2.0 Expo San Francisco? Send an email to: sf-idea@web2expo.com
Press/Media Inquiries
Maureen Jennings
707-827-7083
maureen@oreilly.com
or
Natalia Wodecki
415-947-6762
nwodecki@techweb.com
Contact Us
View a complete list of Web 2.0 Expo contacts.
Co-produced by O'Reilly Media, Inc. and TechWeb
©2009 O'Reilly Media, Inc. and TechWeb
(707) 827-7000 / (800) 998-9938
conf-webmaster@oreilly.com
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