Tuesday, 03/31/2009

9:00am

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Tuesday, 03/31/2009
Fundamentals, Workshop
Location: 2001
Nancy Duarte (Duarte Design)
Average rating: ****.
(4.76, 25 ratings)
Ever found yourself checking email during a presentation or sending IMs to the person sitting next to you. Sure, we’ve all done it. Information abounds and so does the continuing need for it. So in this information and attention deficit age, how do we transform presentations from a one-way lecture to an informative, engaging and collaborative experience? Read more.
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Tuesday, 03/31/2009
Development, Mobile, Workshop
Location: 2002
Tony Hillerson (Tack Mobile)
Average rating: *....
(1.00, 3 ratings)
There’s lots of excitement, speculation and hope about Google Android. Can Google, with an open platform and market, compete with Apple’s controlled, very well-executed iPhone? Get up-to-speed on the Android SDK, IDE and emulator. Learn about building views, using the SDK’s components, building menus, persistence for configuration and data using SQLite, 2D/3D graphics, and the location APIs. Read more.
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Tuesday, 03/31/2009
Erin Malone (Tangible UX), Christian Crumlish (AOL)
Average rating: ***..
(3.53, 19 ratings)
Designing for social interaction is hard. People are unpredictable, consistency is a mixed blessing, and co-creation with your users requires a dizzying flirtation with loss of control. We will present the dos and don’ts of social web design using a sampling of interaction patterns, design principles and best practices to help you improve the design of your digital social environments. Read more.
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Tuesday, 03/31/2009
Stephan Spencer (The Art of SEO)
Average rating: ****.
(4.48, 29 ratings)
Whether you are a developer or a marketer, a seasoned expert or a newbie, this workshop is for you. Stephan will run through all the different requirements for a website that will ensure SEO success — from crafting content and code for search engines to essential tools and methodologies. Read more.
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Tuesday, 03/31/2009
Alistair Croll (Solve For Interesting), Sean Power (Watching Websites)
Average rating: ***..
(3.67, 6 ratings)
This session looks at what web operators need to monitor from performance and uptime to analytics, usability, communities, and competitors. In an Internet filled with mashups, RIAs, and mobile devices, the task of watching websites is increasingly challenging. Fortunately, a variety of new technologies and approaches help us keep watch on our websites and our Internet presence. Read more.
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Tuesday, 03/31/2009
Dion Hinchcliffe (Dachis Group)
Average rating: ****.
(4.14, 14 ratings)
The business landscape has changed dramatically over the last year and Web 2.0 concepts have only become more important factors for driving business survival and success. This informative session takes a deep dive into practical and potent techniques that can be used to rapidly energize every organization with new innovative techniques for cutting costs, driving growth, and spurring innovation. Read more.

12:00pm

Tuesday, 03/31/2009
Location: 2nd Level Lobby
Lunch - Sponsored by Salesforce.com (1h)

1:00pm

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Tuesday, 03/31/2009
Development, Workshop
Location: 2001
David Recordon (Facebook), Joseph Smarr (Google), Chris Messina (Google)
Average rating: ***..
(3.85, 13 ratings)
You can’t talk about building for the web without contemplating a coherent approach to enabling and supporting social functionality. This developer-oriented workshop will emphasize the use and application of free, open building blocks for enabling social networking features on your site or service, and provide illuminating insights from some of the key figures creating these technologies. Read more.
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Tuesday, 03/31/2009
Development, Workshop
Location: 2002
Christophe Bisciglia (Cloudera, Inc), Aaron Kimball (Cloudera, Inc.)
Average rating: **...
(2.60, 5 ratings)
Cloudera will provide a tutorial aimed at producers and users of large volumes of data. Do you deal with TBs on a regular basis? Are traditional databases not doing what you need? Are your challenges related primarily to processing and analyzing data, rather than simply finding it? Hadoop and MapReduce might be just what you need. Read more.
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Tuesday, 03/31/2009
Christina Wodtke (MySpace)
Average rating: ****.
(4.33, 27 ratings)
This workshop teaches core principals for creating robust and vibrant online communities, and illuminates critical design decisions that help a community thrive. Learn about the building blocks of social software, and which ones are most relevant to your business. Learn how to promote desired behaviors with interface design, and who’s doing it right. Read more.
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Tuesday, 03/31/2009
Mark Silva (Real Branding)
Average rating: ***..
(3.50, 4 ratings)
This 3 hour workshop presents brand owners with a structured approach to developing a strategy, taking into account the unique needs of their own brand and market position. This highly interactive session gives attendees the chance to try it out for themselves, working collaboratively with other attendees and working through examples with real-world brands in attendance. Read more.
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Tuesday, 03/31/2009
Kim Lenox (Consumer Electronics Industry)
Average rating: **...
(2.38, 8 ratings)
This workshop is for web designers interested in shifting their careers toward designing for mobile devices. Kim Lenox of Adaptive Path, will describe what makes mobile different from the web and how to design for mobile context of use. Join Kim for this workshop and learn how your current web design background can be leveraged to design compelling mobile products. Read more.
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Tuesday, 03/31/2009
Christine Herron (Intel Capital), Bryce Roberts (O'Reilly AlphaTech Ventures), Matt Asay (Adobe), Jeff Bonforte (Xobni)
Average rating: ***..
(3.80, 5 ratings)
Whether you’re just starting a business, looking for capital, or working to outlast the market drought, this workshop is for you. Learn what goes on inside the minds of investors, how to present and defend your business, and how to land your first customers. Workshop topics will include venture fund mechanics, financing, marketing, revenue models, early customer acquisition, and sales. Read more.

Wednesday, 04/01/2009

8:30am

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Wednesday, 04/01/2009
Fundamentals, Mobile
Location: 2001
Dave Engberg (Evernote)
Average rating: ****.
(4.00, 3 ratings)
This talk describes the technical considerations Evernote made in designing a hybrid client-Web service. Read more.
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Wednesday, 04/01/2009
Development
Location: 2002
Joseph Smarr (Google)
Average rating: ***..
(3.71, 14 ratings)
It’s hard to keep track of all the recent announcements about online identity and data portability, let alone to make sense of it all and figure out what it means to you. In this talk, Joseph Smarr, will be your guide through this exciting and rapidly evolving new phase of the web, explaining in concrete terms what's going on and how you can benefit from it today. Read more.
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Wednesday, 04/01/2009
Design & User Experience
Location: 2005
Robin Christopherson (AbilityNet)
Average rating: ***..
(3.80, 15 ratings)
Accessibility is key to online success in a Web2.0 world. Robin Christopherson, a leading figure in Europe's accessibility community, and himself blind, will investigate the challenges and opportunities facing web designers and developers using a wide range of websites and assistive technologies to illustrate good and bad practice. Read more.
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Wednesday, 04/01/2009
Marketing & Community
Location: 2006
Peter Kim (Dachis Group), Charlene Li (Altimeter Group), Jeremiah Owyang (Forrester Research)
Average rating: ***..
(3.67, 39 ratings)
Social media usage by individuals has gone mainstream, but marketing efforts by brands are ⌘-c, ⌘-v of old content into new channels. This session will propose answers to critical questions on the table today - measurement, scalability, organization - and help marketing think through the issues to make social media marketing matter. Read more.
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Wednesday, 04/01/2009
Security
Location: 2010
Katherine Hutchinson (PayPal, Inc.)
Average rating: ****.
(4.40, 5 ratings)
In this session, Hutchinson will explore the world of online payment fraud and discuss its rapid evolution from lone hackers into global rings of organized crime. Attendees will learn about some of today’s fraud trends as seen through the lens of PayPal’s worldwide payments network. Read more.
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Wednesday, 04/01/2009
Siva Kumar (TheFind, Inc.), Scott Dunlap (NearbyNow, Inc.), Joel Toledano (Krillion, Inc.), Ethan Stock (Zvents), Greg Sterling (Search Engine Land)
Average rating: ***..
(3.00, 15 ratings)
2008 marked a turbulent year in the US and abroad. Global economies crumbled, wallets were squeezed, and the impacts of our activities on the planet loomed. As a result, consumers increasingly turned their focus back to their local communities for events, entertainment and shopping closer to home. In this session, learn how to tap into the local perspective to support your larger business goals. Read more.

9:00am

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Wednesday, 04/01/2009
Event
Location: 2018
We’ve invited Sunlight Labs to host a hackathon at Web 2.0 Expo, where attendees build an application that promotes transparency in government. We welcome you to join our hackathon – stop by to help out for an hour or a day, contribute to rebuilding our democracy, and meet some great folks! Read more.
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Wednesday, 04/01/2009
Event
Location: Web2Open
Average rating: ****.
(4.00, 2 ratings)
Web2Open is Web 2.0 Expo’s "unconference". Read more.

9:40am

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Wednesday, 04/01/2009
Fundamentals
Location: 2001
Robin Sloan (Current), Zach Brand (NPR, Digital media)
Average rating: ****.
(4.00, 15 ratings)
Current and NPR are the first major media API that open up substantive original news and other information for online re-use by other parties. Discover how this open distribution is working, and what opportunities and challenges it creates for everybody from bloggers to other mainstream media. Read more.
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Wednesday, 04/01/2009
Development
Location: 2002
Alex Payne (BankSimple)
Average rating: ***..
(3.50, 6 ratings)
Making the case for the Scala programming language as an ideal tool for building the architecture of Web 2.0. Read more.
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Wednesday, 04/01/2009
Design & User Experience
Location: 2005
M. Jackson Wilkinson (Viget Labs)
Average rating: ***..
(3.25, 16 ratings)
If you've ever tried to execute a research-driven UX or design project for a client, you've probably found that research/testing and budgets mix about as well as oil and water, especially in a more conservative market. Learn how to make effective design and UX decisions when resources are limited, be it time or money. Read more.
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Wednesday, 04/01/2009
Marketing & Community
Location: 2006
Micki Krimmel (Sugar Packet Inc.)
Average rating: ***..
(3.93, 15 ratings)
What makes an effective Community Manager? How can we apply the Community Manager's approach to all aspects of running a business? In this session we will work together to create a list of best practices and then discuss what we might be able to learn from them. Read more.
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Wednesday, 04/01/2009
Security
Location: 2010
Alex Stamos (iSEC Partners, Inc.)
Average rating: ****.
(4.29, 7 ratings)
It has long been an unfortunate fact that the World Wide Web cannot be safely used by the vast majority of people in the world. In this talk, we will discuss the different groups, techniques, and motivations behind crime on the Internet, with a focus on attacks targeting web users. Read more.
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Wednesday, 04/01/2009
Simon Wardley (Leading Edge Forum (CSC))
Average rating: ****.
(4.32, 22 ratings)
In today's computing world, it can often feel like we are drowning in wave after wave of new trends such as mashups, service oriented architecture and cloud computing. Our industry is moving from a product to a service based economy. This shift is a result of the commoditization of IT, but then again not all IT is being commoditized, some is still an innovation, isn't it? Read more.
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Wednesday, 04/01/2009
Sponsored
Location: 2014
Average rating: **...
(2.25, 4 ratings)
With most new content and application storefronts being web-based, a developer's audience now extends beyond their home country. This session will help educate developers on how best to think about creating and marketing applications that can be relevant to a broad audience of customers around the world with little or no localization. Sponsored by Nokia. Read more.
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Wednesday, 04/01/2009
Sponsored
Location: 2016
Trae Chancellor (Salesforce.com)
Average rating: ***..
(3.50, 10 ratings)
Running your business in the Cloud is becoming mainstream and offers enormous advantages. Hear how companies are taking advantage of the Cloud to increase IT output while simultaneously reducing infrastructure, application development and deployment costs. Learn how this new approach is enabling IT to do more with less by focusing on innovation, not infrastructure. Sponsored by Salesforce.com Read more.

10:50am

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Wednesday, 04/01/2009
Fundamentals
Location: 2001
Sarah Milstein (TechWeb)
Average rating: ****.
(4.32, 22 ratings)
Twitter is a great way for small companies and big brands alike to connect with customers. This session will look not only at businesses that are using Twitter for effective customer-facing communication, but also at companies that are integrating their products with Twitter. Read more.
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Wednesday, 04/01/2009
Development
Location: 2002
Ben Galbraith (Walmart.com), Dion Almaer (Set Direction)
Average rating: ****.
(4.12, 25 ratings)
The Web Platform often gets dinged for its lack of great tools. In the past, that would have been a fair demerit. And while, in the present, there are surely some gaps when compared to other environments, in reality, there are a bunch of interesting developer tools for the Web. In this session, we explore some of the most popular of these, including Firebug and another new tool from Mozilla. Read more.
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Wednesday, 04/01/2009
Design & User Experience
Location: 2005
Kristina Halvorson (Brain Traffic)
Average rating: ***..
(3.88, 24 ratings)
The success of Web 2.0 and beyond depends on our ability to plan for, create, publish, and govern content people actually care about. Content strategy is the key! Learn about the roles, processes, and tools necessary to create useful, usable content. Like it or not, we're all publishers now. Shouldn't you start acting like one? Read more.
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Wednesday, 04/01/2009
Marketing & Community
Location: 2006
Kate Niederhoffer (Dachis Corporation), Marc Smith (Telligent Systems)
Average rating: ****.
(4.17, 12 ratings)
As our media model transforms, how do the metrics evolve? Moving beyond buzz levels, this presentation offers new methods to gauge the depth of interactions and emotional connections online, offering a new model of ROI. Read more.
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Wednesday, 04/01/2009
Security
Location: 2010
Rich Cannings (Google)
Average rating: ****.
(4.00, 1 rating)
We discuss common Flash programming and deployment pitfalls that lead to web security issues such as information disclosure, cross site request forgery, and cross site scripting. We demonstrate how attackers find and exploit these issues, and most importantly, we present how developers and system administrators can prevent Flash based security issues on their websites. Read more.
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Wednesday, 04/01/2009
Alastair Mitchell (Huddle.Net)
Average rating: **...
(2.78, 9 ratings)
For many start-ups making money remains an afterthought. But developing a great application and building community around it is no longer sufficient. In order to succeed it has to have the ‘S factor’ built into it from the very beginning. With both consumers and businesses getting wiser about Web 2.0 and awarding their attention sparingly, why is ‘sales’ still a dirty word in Web 2.0? Read more.
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Wednesday, 04/01/2009
Sponsored
Location: 2014
Anthony Franco (EffectiveUI), Michael Clark (Photobucket)
Average rating: ****.
(4.17, 6 ratings)
In this session, you will learn why and how engaging software drives value to strategic business goals by increasing site stickiness, differentiating from competitors and making users hungry for your product or services. Sponsored by Microsoft. Read more.
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Wednesday, 04/01/2009
Sponsored, Web 2.0 at Work
Location: 2016
Kathy Mandelstein (IBM Software Group), Ryan Boyles (IBM Software Group), Tom Deutsch (IBM Software Group), Ted Stanton (IBM)
Average rating: *....
(1.25, 4 ratings)
In today’s global business environment, the only constant is change. Organizations who can respond quickly by leveraging agile business models and dynamic business processes are uniquely positioned to win. IBM Web 2.0 software can help your organization be more effective and innovate in challenging times. Sponsored by IBM. Read more.

1:30pm

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Wednesday, 04/01/2009
Fundamentals
Location: 2001
Ryan Sarver (Twitter)
Average rating: ***..
(3.36, 11 ratings)
Location aware websites can provide users with rich social connectivity, useful content, efficient movement around their environment, highly targeted advertising, and more. Building on this session from Web 2.0 Expo last year, we will discuss the new W3C Geolocation API, location-aware browsers and other available tools that can add location to websites and applications. Read more.
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Wednesday, 04/01/2009
Development
Location: 2002
Aza Raskin (Head of User Experience, Mozilla Labs)
Average rating: ****.
(4.33, 3 ratings)
Coming Soon! Read more.
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Wednesday, 04/01/2009
Design & User Experience
Location: 2005
Elan Lee (Fourth Wall Studios)
Average rating: ****.
(4.00, 7 ratings)
Why are our best attempts at online storytelling little more than poorly compressed embedded videos? This talk will focus on the evolution of storytelling through the ages and why Alternate Reality Games (narratives told across websites, email, cell phones, and live events) may be the next big step in building the kinds of stories the Internet was built for. Read more.
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Wednesday, 04/01/2009
Marketing & Community
Location: 2006
Maggie Fox (Social Media Group), Scott Monty (Ford Motor Company)
Average rating: ***..
(3.29, 17 ratings)
Most enterprises treat communications assets like product, tightly controlling distribution to a select few. But enterprise-level marketing and communications functions deal in information, not product. What happened when one of the world's largest companies recognized this new reality and decided to kick down the walls, aggregate their digital content, embrace Creative Commons & set it all free? Read more.
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Wednesday, 04/01/2009
Security
Location: 2010
Jeremiah Grossman (WhiteHat Security, Inc.)
Average rating: ****.
(4.00, 9 ratings)
When you look at many of the prominent website hacking incidents, it becomes obvious that website security is becoming increasingly challenging for today’s corporations. The more we’ve come to understand about the Web, the less secure it seems to get. Read more.
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Wednesday, 04/01/2009
Eric Ries (Kleiner Perkins Caufield & Byers)
Average rating: ****.
(4.71, 24 ratings)
Learn to do more with less. The Lean Startup is a practical approach to creating and managing a new breed of company that excels in low-cost experimentation, rapid iteration, and true customer insight. It uses principles of agile software development, open source and web 2.0, and lean manufacturing to guide technology businesses that create disruptive innovation. Read more.
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Wednesday, 04/01/2009
Sponsored
Location: 2014
Farhang Kassaei (eBay), David Glazer (Google)
Average rating: ***..
(3.33, 3 ratings)
Join Farhang Kassaei from eBay’s Platform Architecture team and David Glazer, Director of Engineering at Google and member of the OpenSocial Foundation Board, to learn how eBay Selling Manager Applications support solutions developed using open standard gadgets specification, and what you need to begin participating in our exciting beta. Sponsored by eBay. Read more.
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Wednesday, 04/01/2009
Sponsored
Location: 2016
Soeren Stamer (Yokudo, Inc.)
Average rating: ****.
(4.24, 17 ratings)
Keeping up with what’s new is enough of a challenge, learning what to embrace and adopt, and how to do so cost effectively is the key to leading the pack. Learn how to prepare your organization up to keep pace with the new speed of innovation. Sponsored by CoreMedia. Read more.

2:40pm

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Wednesday, 04/01/2009
Fundamentals, Web 2.0 at Work
Location: 2001
Stowe Boyd (Microsyntax.org), Oliver Marks (Oliver Marks & Associates)
Average rating: *....
(1.90, 21 ratings)
Web 2.0 technology has had a direct impact on media and society with blogs, YouTube, Facebook, MySpace and others. Now, we are seeing adoption of Web 2.0 tools and culture in the business context as companies seek to harness these forces. What will the impacts be? How quickly will companies adopt new tools, and which ones? What can we expect in ten years? What should businesses do now? Read more.
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Wednesday, 04/01/2009
Development
Location: 2002
Werner Vogels (Amazon.com)
Average rating: ****.
(4.09, 11 ratings)
In this technical talk, Werner Vogels, CTO of Amazon.com, will dive deep into how Amazon used the principles of distributed computing to move to an ultra-scalable service-oriented architecture and in doing so gave birth to a host of loosely coupled services that make up Amazon Web Services. Read more.
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Wednesday, 04/01/2009
Design & User Experience
Location: 2005
Kelly Goto (gotomedia, LLC)
Average rating: ***..
(3.64, 11 ratings)
Workflow veteran Kelly Goto leads you through a fast-paced session designed to help transcend obstacles and develop a culture of adaptation, progress and flow. Read more.
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Wednesday, 04/01/2009
Marketing & Community
Location: 2006
Bob Buch (Digg)
Average rating: ***..
(3.78, 23 ratings)
Web publishers from the New York Times to CollegeHumor have recognized the importance of social media as a major driver of traffic. This session will explore the best practices employed by the publishers who have most successfully integrated social media into their platforms. Read more.
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Wednesday, 04/01/2009
Security
Location: 2010
Chris Palmer (iSEC Partners)
Average rating: ***..
(3.00, 2 ratings)
HTTPS is a baseline prerequisite for a secure web application. By measuring bytes on the wire and microseconds elapsed, we can see the exact performance effect of HTTPS vs HTTP. In doing so, we may discover that optimizing other aspects of the application improves latency and throughput more than turning off HTTPS does. We present free tools to help you measure your application. Read more.
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Wednesday, 04/01/2009
Scott Rafer (Lookery), Tim Cadogan (OpenX)
Average rating: *****
(5.00, 2 ratings)
Audiences have more influences than the individual properties they frequent, are addressable across the web, and are worth a lot more money. Defining, targeting, and serving media on an audience basis requires new application of existing advertising technologies - the same ones that are now available economically and logistically to companies large and small. Read more.
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Wednesday, 04/01/2009
Sponsored
Location: 2016
John Bruno (Microsoft), Daniel Bouie (Microsoft)
Average rating: **...
(2.50, 2 ratings)
This session will provide application developers with the insights, tools, and processes necessary to begin distributing and monetizing their applications on the Windows Mobile platform. Sponsored by Windows Microsoft Mobile. Read more.

3:45pm

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Wednesday, 04/01/2009
Location: Ballroom - 3rd Level
Jennifer Pahlka (Code for America), Brady Forrest (O'Reilly Media, Inc.)
Average rating: ***..
(3.48, 21 ratings)
Opening welcome Read more.

3:50pm

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Wednesday, 04/01/2009
Location: Ballroom - 3rd Level
Tim O'Reilly (O'Reilly Media, Inc.)
Average rating: ****.
(4.18, 49 ratings)
TBD Read more.

4:15pm

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Wednesday, 04/01/2009
Location: Ballroom - 3rd Level
John Maeda (Rhode Island School of Design)
Average rating: ****.
(4.20, 54 ratings)
TBD Read more.

4:30pm

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Wednesday, 04/01/2009
Location: Ballroom - 3rd Level
Stephen Elop (Nokia)
Average rating: **...
(2.82, 39 ratings)
TBD Read more.

5:00pm

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Wednesday, 04/01/2009
Location: Ballroom - 3rd Level
Amanda Koster (SalaamGarage)
Average rating: ***..
(3.17, 42 ratings)
TBD Read more.

5:10pm

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Wednesday, 04/01/2009
Location: Ballroom - 3rd Level
Michael Abbott (Palm, Inc.)
Average rating: **...
(2.14, 35 ratings)
Palm stole the show at CES, unveiling the new Palm Pre – the first phone based on Palm’s groundbreaking new webOS. Mike Abbott, SVP of Application Software and Services for Palm explains how webOS will change the way users and developers think about mobile web experiences. Read more.

5:20pm

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Wednesday, 04/01/2009
Location: Ballroom - 3rd Level
Mark Carges (eBay Inc.)
Average rating: ***..
(3.17, 29 ratings)
TBD Read more.

5:30pm

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Wednesday, 04/01/2009
Location: 3rd Level Lobby
Average rating: **...
(2.75, 20 ratings)
All attendees are invited to an opening reception immediately following the keynotes. Grab a drink and catch up with old friends and new. Sponsored by Palm – thank you for giving Web 2.0 Expo-ers a great conference start! Read more.

7:00pm

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Wednesday, 04/01/2009
Location: SF Marriott (55 Fourth Street )
Average rating: ***..
(3.33, 3 ratings)
Birds of a Feather (BoF) sessions provide face to face exposure to those interested in the same projects and concepts. BoFs can be organized for individual projects or broader topics, but they are entirely up to you. We post your topic online and onsite and provide the space and time. You provide the engaging topic. Read more.
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Wednesday, 04/01/2009
Location: Sierra H
Moderated by: Roland Roundtree
Introduce Booz Allen Hamilton's challenges in trying to develop a Web 2.0 Social networking application inside a large corporate environment. Over the course of a year we have integrated various open source technologies into one collaborative suite for our internal use. In this session we'll discuss challenges we've faced and successes we've had. Read more.
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Wednesday, 04/01/2009
Location: Sierra I
Moderated by: Alex Shah
Mobile will be the way people use the web of the future: the only debate is how quickly the transformation will happen: 3 or 5 years. An introduction will be provided on how to avoid the proprietary nature of new mobile platforms and leverage Web 2.0 to build killer, cross-platfrom apps. Those interested in Mobile should attend and share their experiences. Read more.
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Wednesday, 04/01/2009
Location: Sierra J
Moderated by: Ken Law
Average rating: *....
(1.00, 1 rating)
The mobile platforms are segmented. From Mark Zuckerberg, CEO of Facebook: “With all the different mobile platforms iPhone, BlackBerry, Android, Mobile Web and all the new ones that are coming out, it will be very difficult to develop application for all these different services and platforms.” This session discusses how we can tackle this challenge. Read more.
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Wednesday, 04/01/2009
Location: Sierra K
Moderated by: Mark Scrimshire
Health Care impacts all of us - sooner or later. Health Care is facing dramatic transformation in the face of the rising cost of care. How do we innovate and involve ALL parties, including consumers and patients, in a system that values prevention over remediation. Read more.

7:30pm

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Wednesday, 04/01/2009
Location: Mezzanine (444 Jessie Street @ Mint)
Average rating: ***..
(3.62, 13 ratings)
If you had five minutes on stage what would you say? What if you only got 20 slides and they rotated automatically after 15 seconds? Around the world geeks have been putting together Ignite nights to show their answers. Join us for another Ignite San Francisco, the official kick-off event for Web 2.0 Expo. Read more.

8:00pm

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Wednesday, 04/01/2009
Location: Sierra H
Moderated by: Erik Wright
Average rating: *****
(5.00, 2 ratings)
RESTful web services play well with web servers, browsers, proxies, search engines, and other HTTP agents through the correct use of headers, verbs, response codes, and markup. On the surface, this is straightforward. But sometimes creativity can be required in order to achieve all of our requirements while respecting the principals of REST. Read more.
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Wednesday, 04/01/2009
Location: Sierra I
Moderated by: Chris Heuer & William Gauthier
What expectations do managers have for social media in their business strategy? How do large well-known brands establish ROI on their social media outlay? Join Chris Heuer and William Gaultier as they gather before their Friday session to host an interactive and informal discussion based on the results of the much-anticipated Social Media Buyers Guide. Read more.
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Wednesday, 04/01/2009
Location: Sierra J
The session will introduce the basics of building Facebook/OpenSocial apps using Flex/Actionscript. We plan to discuss Flex-specific issues we found while building Facebook Flex apps. Two opensource libraries will be analyzed: Fbas (Facebook/Bebo). Opensocial-actionscript-client (OpenSocial). Read more.

Thursday, 04/02/2009

8:50am

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Thursday, 04/02/2009
Location: Ballroom - 3rd Level
Jennifer Pahlka (Code for America), Brady Forrest (O'Reilly Media, Inc.)
Average rating: ***..
(3.21, 14 ratings)
TBD Read more.

8:55am

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Thursday, 04/02/2009
Location: Ballroom - 3rd Level
Douglas Rushkoff ("Program or Be Programmed")
Average rating: ****.
(4.17, 41 ratings)
Keynote Read more.

9:00am

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Thursday, 04/02/2009
Event
Location: 2018
Average rating: **...
(2.00, 1 rating)
We’ve invited Sunlight Labs to host a hackathon at Web 2.0 Expo, where attendees build an application that promotes transparency in government. We welcome you to join our hackathon – stop by to help out for an hour or a day, contribute to rebuilding our democracy, and meet some great folks! Read more.

9:15am

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Thursday, 04/02/2009
Location: Ballroom - 3rd Level
Anssi Vanjoki (Nokia)
Average rating: ***..
(3.09, 35 ratings)
Imagine the map on the device becoming the user interface for search instead of a text box or search results based on the physical world and augmented by the digital world. Social location also opens up new opportunities for developers and marketers. In this talk, the factors enabling a personalized mobile computer will be presented. Read more.

9:25am

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Thursday, 04/02/2009
Location: Ballroom - 3rd Level
Ellen Miller (Sunlight Foundation)
Average rating: ****.
(4.25, 40 ratings)
TBD Read more.

9:50am

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Thursday, 04/02/2009
Location: Ballroom - 3rd Level
Kevin Lynch (Adobe)
Average rating: ***..
(3.56, 32 ratings)
Keynote Read more.

10:00am

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Thursday, 04/02/2009
Location: Ballroom - 3rd Level
Will Wright (Electronic Arts)
Average rating: ***..
(3.47, 36 ratings)
Will Wright, the creator of SimCity, The Sims, and now Spore, speaks with Tim O'Reilly about the creative process, user-generated content, and much more. Read more.

10:40am

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Thursday, 04/02/2009
Event
Location: Web2Open
Average rating: *****
(5.00, 1 rating)
Web2Open is Web 2.0 Expo’s "unconference". Read more.

11:00am

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Thursday, 04/02/2009
Mobile
Location: 2001
Jason Grigsby (Cloud Four)
Average rating: ****.
(4.18, 11 ratings)
2008 was the year of the iPhone App Store. With over 10,000 applications and 300 million downloads, the App Store has been a resounding success that has prompted other phones manufacturers to develop their own App Store plans. But are native applications really the future of mobile? What happened to the promise of the Mobile Web? Read more.
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Thursday, 04/02/2009
Development
Location: 2002
Michal Migurski (Stamen Design)
Average rating: ***..
(3.64, 14 ratings)
Piece by piece, the world is moving onto the web. How can we make sense of this new torrent of information emerging wide-eyed and blinking into the internet? Stamen Technical Directory's Michal Migurski will show how information visualization is making it possible to comprehend a live, vast, and deep connected web of data. Read more.
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Thursday, 04/02/2009
Design & User Experience
Location: 2005
Alon Salant (Carbon Five), Maria Giudice (Hot Studio), Arena Reed (Grockit), Rob Spiro (Aardvark), Dave Shih (Hot Studio)
Average rating: ***..
(3.33, 6 ratings)
This panel discusses the intersection of human-centered design and Agile software development. Our session will describe and explore the differences between the two approaches, when it's appropriate to use Agile, how to integrate this popular method into the human-centered design — and why client needs and today's marketplace are increasingly demanding these collaborative techniques. Read more.
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Thursday, 04/02/2009
Marketing & Community
Location: 2006
Angel Djambazov (Jones Soda)
Average rating: ****.
(4.00, 2 ratings)
Session details how Jones Soda turned interactive campaigns with I Can Has Cheezburger and the Graffiti Facebook application into unique opportunities that leveraged online engagement to drive offline retail sales. Highlights: ~Partnering with the right community ~Balancing between brand integrity and community voice ~Enticing retail distributors ~Running tandem online and offline campaigns Read more.
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Thursday, 04/02/2009
Web Operations
Location: 2010
Alistair Croll (Solve For Interesting), Benjamin Black (Boundary), Lew Moorman (Rackspace.com), Kevin Gibbs (Google App Engine)
Average rating: ****.
(4.50, 2 ratings)
There's a myth that clouds just run themselves. While clouds let us do more with less - and give us much, much more the moment we need it - cloud computing presents new challenges to operations teams.Instead of racking and stacking servers, you're clicking and dragging virtual machines. Operational chops are more important than ever now that platforms can grow and shrink within minutes. Read more.
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Thursday, 04/02/2009
Fundamentals
Location: 2009
Aaron Kim (IBM Global Business Services)
Average rating: ****.
(4.13, 31 ratings)
An anti-pattern is a design pattern that appears to be a good idea but is ineffective or far from optimal in practice. It often takes you from a problem to a bad solution. This session will discuss the business value of Web 2.0, ROI, metrics, and cover 2.0 anti-patterns observed in global enterprises by an IBM consultant, along with recommendations on how to avoid common pitfalls. Read more.
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Thursday, 04/02/2009
Sponsored
Location: 2014
Heather Lutze (Lutze Consulting and Author "The Findability Formula: The Easy, Non-Technical Guide to Search Engine Marketing"), Scott Calvert (Verio)
Average rating: ***..
(3.41, 17 ratings)
Verio, the global leading provider of web-based services and managed hosting solutions for SMBs, is proud to sponsor this workshop presented by Heather Lutze (a nationally recognized consultant, author, speaker and expert certified with Google and Yahoo!). Sponsored by Verio. Read more.
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Thursday, 04/02/2009
Sponsored
Location: 2016
Scott Gerard (IBM Systems Lab Services and Training)
Average rating: **...
(2.83, 6 ratings)
This session covers IBM’s Web 2.0 initiatives around cloud computing, including both public and private clouds. Come and learn how to better manage, extend and run your Web 2.0 efforts. We will also highlight the energy efficient, iDataPlex platform for cloud computing. Sponsored by IBM. Read more.

1:15pm

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Thursday, 04/02/2009
Event
Location: Ballroom - 3rd Level
John Battelle (Federated Media Publishing Inc.), Marshall Kirkpatrick (Little Bird), Matt Marshall (VentureBeat), Anand Iyer (Microsoft Corp.), Manoj Ramnani (DubMeNow), John Rourke (Bantam Networks), Andre Charland (Nitobi Inc.), Shion Deysarkar (80legs), Aaron Hurley (zeaLOG)
Average rating: ***..
(3.40, 5 ratings)
American Idol but for startups? Yes, that’s right. With a panel of industry experts providing real-time feedback and a People’s Choice Winner, you can’t miss Launch Pad, Web 2.0 Expo’s live demo program. Read more.

1:30pm

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Thursday, 04/02/2009
Marc Davis (Yahoo! Inc.)
Average rating: ***..
(3.67, 6 ratings)
The delivery of indispensible mobile user experience is not only essential, but should come irrespective of device or platform. While the traditional willingness to transfer PC experience to mobile still prevails, development of applications is now taking a mobile first philosophy, focused on building relevant content, leveraging the mobile environment, and allowing consumer choice. Read more.
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Thursday, 04/02/2009
Development
Location: 2002
Steve Souders (Fastly)
Average rating: ****.
(4.31, 16 ratings)
Steve Souders, creator of YSlow, Hammerhead, and UA Profiler, is finishing his second book, Even Faster Websites. In this talk, Steve evangelizes these new best practices including coupling asynchronous scripts, using iframes sparingly, flushing the document early, and CSS performance pitfalls. He illustrates these performance improvements with real world examples and live demonstrations. Read more.
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Thursday, 04/02/2009
Design & User Experience
Location: 2005
Alexa Andrzejewski (Foodspotting)
Average rating: ***..
(3.75, 28 ratings)
For "people-powered" services, attracting and retaining a critical mass of active participants is essential. To create a new user experience that leaves users itching to go further, you must understand and appeal to people's motivations. In this session, you'll examine design patterns used by successful sites to motivate users to sign up, get established, and stay active. Read more.
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Thursday, 04/02/2009
Marketing & Community
Location: 2006
Brian Oberkirch (Small Good Thing), Deborah Schultz (TummelVision.tv)
Average rating: ****.
(4.26, 23 ratings)
The most interesting problems on the Web are social, not technical. Marketing on the hyperconnected Web means crafting ongoing experiences that inspire, inform, evolve. We'll show you how sites like Dogster, Etsy, Moo, Photojojo and others parlay initial passions into deep, sustained, active communities, without gimmicks, shortcuts or taking more than they give. Read more.
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Thursday, 04/02/2009
Development
Location: 2010
Brian Aker (MySQL)
Average rating: ***..
(3.75, 4 ratings)
Ever wondered what would happen if we could rethink a decade worth of design changes? Drizzle is a fork of the MySQL server targeted at web development and cloud computing. We are looking at how to create database for modern multi-core, large memory databases that fit inside of an overall application framework. Read more.
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Thursday, 04/02/2009
Location: 2009
Philip Rosedale (Linden Lab)
Average rating: ****.
(4.00, 4 ratings)
Coming Soon! Read more.
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Thursday, 04/02/2009
Location: 2014
Roxanne Langer (WineFUNdamentals)
Gain the skills required to work with wine in a business setting. Read more.
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Thursday, 04/02/2009
Sponsored
Location: 2016
Michael Scherotter (Microsoft Corporation), Max Newbould (MySpace)
Average rating: **...
(2.00, 1 rating)
Now you can build Silverlight applications on the MySpace. Microsoft and MySpace have released an Open Source kit that makes it easy to develop applications using Silverlight that run on MySpace. Learn about this kit and how designers and developers could use it to create interactive, engaging applications on MySpace with little to no coding. Sponsored by Microsoft. Read more.

2:40pm

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Thursday, 04/02/2009
Mobile
Location: 2001
Toby Boudreaux (Control Group)
Average rating: ****.
(4.40, 10 ratings)
In the App Store gold rush, teams release applications quickly & often without validation such as user testing. The assumption is that "great artists ship" and updates can be made at any point to refine, to iterate over new feature requests, optimizations, & services. Along the way, many examples of what not to do, have been created. Mobile apps for all platforms should take heed of these lessons. Read more.
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Thursday, 04/02/2009
Development, Fundamentals
Location: 2002
Toby Segaran (Google)
Average rating: ***..
(3.33, 12 ratings)
Interpreting business and social data can help us understand a huge range of subjects including political impact and environmental concerns. In this talk I aim to give you some ideas of what free data is out there and some ideas of how you can use it to do interesting things. Read more.
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Thursday, 04/02/2009
Design & User Experience
Location: 2005
Average rating: ****.
(4.22, 9 ratings)
Rapid prototyping using Flash is a simple yet extremely powerful way to create great design solutions. A wide range of realworld prototypes will be shown, created for major brands and startups. You’ll see how these prototypes can be built very quickly and easily, with little or no Flash expertise. Read more.
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Thursday, 04/02/2009
Marketing & Community
Location: 2006
Janetti Chon (Battellemedia), Peter Kim (Dachis Group), Jeremiah Owyang (Forrester Research)
Average rating: ****.
(4.00, 2 ratings)
Join gurus @peterkim @jowyang and community manager @janerri for a Q&A session on all things social media. An experiment in crowdsourcing questions and crowdsourcing answers - this is your opportunity to ask whatever hasn't been addressed, discuss your burning curiosities, and share your case studies and experiences. Read more.
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Thursday, 04/02/2009
Web Operations
Location: 2010
Ezra Zygmuntowicz (EngineYard), Adam Jacob (Chef)
Average rating: ***..
(3.71, 7 ratings)
Utilizing a mixture of open source tools and battle-tested techniques, Adam and Ezra will show you how to build an infrastructure that's easy to manage, integrates with your application, and is self-documenting. Along the way, they'll give you the key insights you need to get maximum benefit from these technologies for your business. Read more.
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Thursday, 04/02/2009
Clara Shih (Hearsay Labs)
Average rating: ***..
(3.94, 17 ratings)
This session explores how real companies are successfully tapping the rich data and communication media on services like Facebook, Twitter, and MySpace to bootstrap brand and product conversations, virally reach new audiences, and transform existing customers into a loyal sales force. Read more.
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Thursday, 04/02/2009
Sponsored
Location: 2014
Gerardo Dada (Vignette)
Average rating: **...
(2.67, 3 ratings)
To survive in these trying economic times, enterprises must adopt a trilogy of Web 2.0 fundamentals as part of their long-term communications objectives. This session leverages the experiences of some of the world’s most successful communities to help you develop a strategic vision for enterprise-oriented social media. Sponsored by Vignette. Read more.

3:30pm

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Thursday, 04/02/2009
Event
Location: Ballroom - 3rd Level
Veronica Belmont (Tekzilla), Patrick Norton (Tekzilla)
Average rating: ***..
(3.40, 10 ratings)
Tekzilla feeds your tech hunger! Patrick Norton and Veronica Belmont bring you hands on reviews of the latest gear, tips, and tricks that improve the tech you already own and conversations with the most informative experts around. Live at Web 2.0 Expo! Read more.

3:50pm

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Thursday, 04/02/2009
Mobile
Location: 2001
Alex Stamos (iSEC Partners, Inc.)
The day when everyone has a PC in their pocket has arrived and developers are rushing to create mobile applications to meet demand. Knowing the risks and how to respond to them is the only hope for creating a secure experience for your mobile users. Read more.
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Thursday, 04/02/2009
Development
Location: 2002
Molly Holzschlag (Opera Software, ASA)
Average rating: ***..
(3.25, 16 ratings)
Molly will examine what is new in Web browsers, with a focus on practical realities for developers. We'll discuss how developers will need to deal with IE8 modes, and discuss HTML and CSS advances in all major browsers including Firefox, Opera, and Safari. Read more.
Thursday, 04/02/2009
Location: 2005
TBC
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Thursday, 04/02/2009
Marketing & Community
Location: 2006
Tara Hunt (Buyosphere)
Average rating: ****.
(4.25, 20 ratings)
Everyone knows about blogs and social networks such as Facebook and Twitter. And they’ve heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grass roots and interactive. But what does this mean? And how do you do it? The Whuffie Factor will provide the strategic map and specific tactics for success in the world of online communities. Read more.
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Thursday, 04/02/2009
Web Operations
Location: 2010
John Allspaw (Etsy)
Average rating: ***..
(3.80, 5 ratings)
John Allspaw, manager of Flickr's Ops and author of The Art of Capacity Planning, will discuss some of the secrets of building out your service. Read more.
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Thursday, 04/02/2009
Denis Browne (SAP Labs, LLC), Sebastian Steinhauer (SAP Labs)
Average rating: ***..
(3.25, 4 ratings)
This session will show enterprise scale solutions to manage high resolution sensor networks and high accuracy location and asset data in a virtual environment. Read more.
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Thursday, 04/02/2009
Sponsored
Location: 2014
Lew Moorman (Rackspace.com)
Average rating: ***..
(3.67, 3 ratings)
There have been massive and significant changes in IT in the last 10 years; laptops, handhelds, Wi-Fi and even the Internet have dramatically altered the IT landscape. Working in the cloud requires a similar shift in the paradigm. What will the future role of IT be in this shift? Sponsored by Rackspace. Read more.

4:40pm

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Thursday, 04/02/2009
Location: Expo Hall
Average rating: ***..
(3.67, 15 ratings)
Quench your thirst with vendor-hosted libations and snacks while you check out all the cool stuff on the expo show floor. This event is open to all attendees. Read more.

7:00pm

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Thursday, 04/02/2009
Location: SF Marriott (55 Fourth Street )
Average rating: *****
(5.00, 1 rating)
Birds of a Feather (BoF) sessions provide face to face exposure to those interested in the same projects and concepts. BoFs can be organized for individual projects or broader topics, but they are entirely up to you. We post your topic online and onsite and provide the space and time. You provide the engaging topic. Read more.
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Thursday, 04/02/2009
Location: Sierra H
Moderated by: Shashi Seth
More content is being generated every day than an average user can even count - number of videos uploaded to YouTube, images uploaded to flickr, etc. is extremely large. How do content publishers get their content in front of the right audience? How do users navigate through these large volumes of content, discover and consume content that is relevant and important to them? Read more.
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Thursday, 04/02/2009
Location: Sierra I
Moderated by: Maggie Soladay & Amanda Koster
Social networks are a much-needed platform for personal (re)connection and community-building. With this session, we'll introduce our vision for the next application of the power of Facebook, Twitter and other Web 2.0 communications tools: To cause social change by creating compelling stories and calls to action. Read more.
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Thursday, 04/02/2009
Location: Sierra J
Moderated by: Wing Yu
Unless the newspaper industry makes serious changes, it faces extinction. Fortunately, web 2.0 has created a new paradigm and firms like FinancialContent can help save and change the industry. The new web has made content cheap and easy to: aggregate, syndicate, mass distribute, mass produce, and customize. Learn how to take advantage of this opportunity! Read more.
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Thursday, 04/02/2009
Location: Sierra K
Moderated by: Beth Blecherman
This session will be a conversation about how moms are using technology to manage personal, social and family management tasks. This session is relevant for moms (parents) who want to discuss how they use technology, moms with a technology/programming background and marketers/companies with technology products that want to learn about social media outreach to families. Read more.

8:00pm

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Thursday, 04/02/2009
Location: Sierra H
Moderated by: Rafael Solis
Until now, the focus has been on SEO – how to improve the volume and quality of traffic. In this session, we’ll explore how to leverage search and turn it into a profitable distribution channel. Among the questions: Is it possible to create more efficient links between searches for content & multiple monetization methods? How do you remove the inefficiencies in the online content world? Read more.
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Thursday, 04/02/2009
Location: Sierra I
Moderated by: Larry Chiang
Asse9 is pronounced asinine. We think its dumb if you don't 100% of You Inc. This networking session is for entrepreneurial duckies that took the first step (or are thinking of taking that first step) into a new business. My mentor's book, "What They Don't Teach You at Harvard Business School," is about hacking entrepreneurship, reading peeps, and sales. Copies at Amazon sell for $0.01. Read more.
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Thursday, 04/02/2009
Location: Sierra J
Moderated by: Robbie Baxter
Explore best practices for generating recurring revenue from online services and content. Open for discussion-Netflix, PayCycle, Zooerang, Blizzard Entertainment, Sermo, and dozens of other companies who do it right. Read more.
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Thursday, 04/02/2009
Location: Sierra K
Moderated by: Jason Katzer
This session will let people who share a love of all things social in the enterprise, but mostly education. Companies have many smart employees, but no efficient way to transfer that knowledge on a daily basis. Read more.

9:00pm

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Thursday, 04/02/2009
Location: Sierra H
Moderated by: Ryan Boyles
Average rating: *****
(5.00, 1 rating)
Come hear IBM and Amazon Web Services talk about their new relationship and show an application for Web 2.0 Expo that is running on EC2 using WebSphere sMash and DB2. Read more.

Friday, 04/03/2009

8:50am

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Friday, 04/03/2009
Location: Ballroom - 3rd Level
Jennifer Pahlka (Code for America), Brady Forrest (O'Reilly Media, Inc.)
Average rating: **...
(2.88, 8 ratings)
TBD Read more.

8:55am

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Friday, 04/03/2009
Location: Ballroom - 3rd Level
Heather Gold (the Heather Gold Show)
Average rating: ***..
(3.62, 16 ratings)
TBD Read more.

9:00am

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Friday, 04/03/2009
Event
Location: 2018
We’ve invited Sunlight Labs to host a hackathon at Web 2.0 Expo, where attendees build an application that promotes transparency in government. We welcome you to join our hackathon – stop by to help out for an hour or a day, contribute to rebuilding our democracy, and meet some great folks! Read more.

9:05am

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Friday, 04/03/2009
Location: Ballroom - 3rd Level
Vic Gundotra (Google)
Average rating: ****.
(4.43, 21 ratings)
TBD Read more.

9:35am

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Friday, 04/03/2009
Location: Ballroom - 3rd Level
Scott Heiferman (Meetup)
Average rating: **...
(2.46, 13 ratings)
TBD Read more.

9:45am

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Friday, 04/03/2009
Location: Ballroom - 3rd Level
Jake Nickell (Threadless), Jeffrey Kalmikoff (Threadless)
Average rating: ***..
(3.65, 23 ratings)
Keynote Read more.

10:15am

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Friday, 04/03/2009
Location: Ballroom - 3rd Level
Peter Hershberg (Reprise Media)
Average rating: ****.
(4.23, 13 ratings)
TBD Read more.

10:25am

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Friday, 04/03/2009
Location: Ballroom - 3rd Level
Jeff Veen (Typekit)
Average rating: ****.
(4.71, 17 ratings)
Keynote Read more.

11:00am

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Friday, 04/03/2009
Fundamentals
Location: 2001
Marshall Kirkpatrick (Little Bird), David Rudin (Microsoft Corp.), Eran Hammer-Lahav (@WalmartLabs), David Recordon (Facebook), Clara Shih (salesforce.com)
Average rating: **...
(2.00, 1 rating)
Success in standards requires not only great technology, but diplomacy, comprise, and even lawyers. Standards can influence your project’s features and designs. Sometimes they line up with your projects, sometimes lead the way, and other times hold you back. This panel will explore how standards are developed, how they can fit or clash with your project, and how you can get effectively involved. Read more.
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Friday, 04/03/2009
Development
Location: 2002
Chris Wanstrath (GitHub), Tom Preston-Werner (GitHub)
Average rating: ***..
(3.83, 6 ratings)
Git is a distributed version control system with easy branching that has forever changed the way that open source projects accept contributions. With Github's social features added on top of Git's distributed nature, open source is quietly evolving from barriers to entry and problems with communication to an easier, more human, and ultimately more beneficial, process. Read more.
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Friday, 04/03/2009
Design & User Experience
Location: 2005
Jyri Engestrom (Ditto)
Average rating: ***..
(3.92, 13 ratings)
Successful social sites are not just friend networks. They are built around objects that connect people with shared interests. But turning an idea into a shareable object is not always so simple. We'll ask What makes a good social object? This talk will deconstruct the social objects and verbs on which well-known successes and exciting new startups are built on. Read more.
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Friday, 04/03/2009
Marketing & Community
Location: 2006
Matt Walsh (Crispin Porter + Bogusky)
Average rating: **...
(2.60, 5 ratings)
Using our recently launched “Whopper Sacrifice” Facebook Application as a case study, this session will explore the challenges we face and the techniques we use to bring complex ideas to life in simple executions. Read more.
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Friday, 04/03/2009
Web 2.0 at Work
Location: 2010
Ross Mayfield (SlideShare, Inc.)
Average rating: ***..
(3.67, 6 ratings)
Organizations shape society more than any force, and social software has demonstrated the ability to create sweeping change throughout the organizational culture. Due to the changes in technologies, demographics and business, the participation in new forms of mass collaboration is changing. Read more.
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Friday, 04/03/2009
David S. Rose (Angelsoft), Jason Schwartz (Angelsoft)
Average rating: ***..
(3.00, 1 rating)
With the public markets in free-fall and massive layoffs around the globe...this is a great time to start a company! But it also means that the game has changed—drastically—both for companies seeking startup funding and the angels and venture capital funds who invest in them. Read more.
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Friday, 04/03/2009
Government 2.0
Location: 2014
Andrew McLaughlin (Executive Office of the President)
Average rating: ****.
(4.67, 6 ratings)
The potential for Government 2.0 is both real and exciting: technology-wise, we can now cheaply and efficiently enable a government that is transparent, participatory, collaborative, and effective. But there are some very real, very stubborn obstacles in the form of outdated laws, regulations, and policies. Andrew will outline these barriers, and set forth an agenda for reform. Read more.
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Friday, 04/03/2009
Sponsored
Location: 2016
Average rating: **...
(2.50, 4 ratings)
IBM Mashup Center is a lightweight mashup environment for rapidly assembling enterprise, personal, and Web content into simple, flexible, and dynamic Web applications. This session begins with a quick overview of the key features and architecture of IBM Mashup Center. Sponsored by IBM. Read more.

1:30pm

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Friday, 04/03/2009
Fundamentals
Location: 2001
Gregor Hochmuth (Google)
Average rating: **...
(2.33, 12 ratings)
As more and more content is shared in near real-time, we need new models for understanding what's important. Understanding influence is a powerful approach for making sense of what's being shared and what should be on top. In this session, you'll learn about detecting influence and using it for discovery, recommendations and social interestingness in the applications you're designing. Read more.
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Friday, 04/03/2009
Development
Location: 2002
Justin Huff (Google, Inc), Mike Harrington (Picnik.com)
Average rating: ****.
(4.00, 2 ratings)
Building a web backend from scratch can be a daunting task, especially for a team with little web experience. We'll provide an overview of where our backend started, what it looks like today, and where we think it's going. Read more.
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Friday, 04/03/2009
Design & User Experience
Location: 2005
Mike Kuniavsky (ThingM Corporation)
Average rating: ***..
(3.50, 6 ratings)
Ubiquitous computing has been here since at least 2005, but we may not have noticed it. This talk will discuss how mashups between meatspace and the Net have already happened, what the emerging patterns are, and how widgetization is about to jump from social networks to devices and then disappear altogether. Read more.
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Friday, 04/03/2009
Marketing & Community
Location: 2006
Curt Doolittle (Ascentium), Susan MacDermid (Real Branding), Renny Gleeson (Weiden & Kennedy), Elizabeth Ross (Tribal DDB), John Durham (Catalyst SF)
Average rating: *....
(1.00, 1 rating)
This session explores the challenges top agencies face and the creative efforts to move individuals, teams and management into a more progressive era. Read more.
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Friday, 04/03/2009
Web 2.0 at Work
Location: 2010
Doug Solomon (IDEO), Gentry Underwood (Orchestra, Inc)
Average rating: ****.
(4.75, 12 ratings)
Innovative companies increasingly want to collaborate across time, space and organizational structure restrictions. Web 2.0 technology holds great promise, but in practice often comes up short. This session focuses on how to maximize the value of technology, by systematically understanding human behavior, motivations, and organizational design to build optimal solutions. Read more.
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Friday, 04/03/2009
Fundamentals
Location: 2009
Liz Gannes (GigaOm / NewTeeVee), Laurel Reitman (Adobe), Frank Barbieri (Transpera), Alex Zambelli (Microsoft Corporation), Marty Roberts (thePlatform)
Average rating: **...
(2.00, 4 ratings)
So you want to add video to your site or make better use of your existing video assets. But where do you even start? On this panel, we let the platform providers duke it out for your attentions. We'll talk about formats, mobile, plug-ins, and business models. Read more.
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Friday, 04/03/2009
Government 2.0
Location: 2014
Carolyn Lawson (State of California), Adrian Farley (Office of the CIO of California)
Average rating: *****
(5.00, 1 rating)
Public sector agencies spend billions of dollars each year on contracts with IT providers, small and large. And with the changes in Washington and at the state level, there is a greater interest than ever in Web 2.0 tools and technologies in government. How do you participate in those opportunities? Read more.

2:40pm

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Friday, 04/03/2009
Fundamentals
Location: 2001
Vanessa Fox (Nine By Blue)
Average rating: *****
(5.00, 1 rating)
Site isn't being indexed fully? Experience a huge drop in rankings or traffic? This session provides a step by step checklist for diagnosing site issues using freely available tools. Read more.
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Friday, 04/03/2009
Development
Location: 2002
Keith Golden (Google)
Average rating: **...
(2.57, 7 ratings)
We will discuss options for publishing your data, from getting it indexed by search engines to publishing it in the cloud. Read more.
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Friday, 04/03/2009
Design & User Experience
Location: 2005
Jennifer Pahlka (Code for America), Jen Bekman (20x200 | Jen Bekman Projects, Inc.), Matt Stinchcomb (Etsy, Inc.), Jeffrey Kalmikoff (Threadless)
Average rating: ***..
(3.00, 9 ratings)
In the past couple of years, crowdsourcing has been a way to get attention and signal a connection to a brand's customers. But while some brands are finding ways to add community into their mix, it's baked into the DNA of others. Others combine community with expert curation for a different result. Bring your questions for this panel of capable curators. Read more.
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Friday, 04/03/2009
Marketing & Community
Location: 2006
William Gaultier (e-Storm International), Chris Heuer (Social Media Club, AdHocnium), Michael Walsh (Social Media Club), Isabelle Christensen (REC Solar), Jeanette Gibson (Cisco)
Average rating: ***..
(3.00, 2 ratings)
As Social Media has grown, so has the complexity of figuring out which solutions and which service providers are right for your business. This is a very practical session based on the real-world experiences of marketers who've braved the uncharted waters of buying social media services and advertising. Read more.
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Friday, 04/03/2009
Web 2.0 at Work
Location: 2010
Steve Wylie (Techweb), Shawn Dahlen (Lockheed Martin), Christopher Keohane (Lockheed Martin)
Average rating: **...
(2.00, 1 rating)
In this session, Lockheed Martin will share the details behind their new methodology and explain their roadmap to assist the IT community in rapidly developing mission-specific applications that leverage our social media investment. Read more.
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Friday, 04/03/2009
Dave McClure (500 Hats), Dan Olsen (YourVersion, Inc.), Ted Rheingold (Dogster / Catster)
Average rating: ****.
(4.60, 5 ratings)
As most successful Web 2.0 companies know, metrics are a powerful tool to make your product and business successful. Is your team wise in the way of the metrics force? Join a panel of metrics Jedi Masters as they share advice and examples of how metrics can help you, how to start tracking metrics, and how to unleash their power to improve your product and business. May the force be with you! Read more.
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Friday, 04/03/2009
Government 2.0
Location: 2014
Clay Johnson (InformationDiet.com)
Average rating: ****.
(4.67, 6 ratings)
We have a unique opportunity now, as developers and designers to change our Government. From the FEC to Recovery.gov, new sources of data are beginning to pour out of Capitol Hill and state houses across the country. What kind of opportunities arise? But how do we developers use our skills to make this data compelling, useful and open. Read more.

3:50pm

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Friday, 04/03/2009
Fundamentals
Location: 2001
Jonah Stein (Its the ROI), Jonathan Hochman (Hochman Consultants), David Dagon, Steve Huffman (Hipmunk)
Average rating: ***..
(3.50, 2 ratings)
The success stories of Web 2.0 are built on social networks and crowd sourcing models that depend on user participation, user generated content and user voting/rating systems. The trust required for these models makes them vulnerable to spammers, scammers, hackers and botnet operators who want to exploit Web 2.0 sites for personal gain. Read more.
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Friday, 04/03/2009
Development, Mobile
Location: 2002
Chuck Hudson (Aduci)
Average rating: ***..
(3.67, 6 ratings)
Mobile of all types leverage various web service APIs developed in house and provided from third party partners. This talk looks at the best practices and lessons learned while incorporating a wide array of APIs developed mostly for web applications into mobile applications. Specific examples will be employed through out the session for demonstration purposes. Read more.
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Friday, 04/03/2009
Design & User Experience
Location: 2005
Kevin Tams (Extra Space Storage)
Average rating: **...
(2.40, 5 ratings)
Experts suggest that 2009 will be the year where website testing goes mainstream. Are you ready to run your first A/B or Multivariate test? Have you run a few tests and realized the results may not be what they appear? Or are you a testing guru? Regardless of your situation, this session will enable you to run the right test and get meaningful results today. Read more.
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Friday, 04/03/2009
Marketing & Community
Location: 2006
Craig Hordlow (Red Bricks Media)
Average rating: ****.
(4.00, 3 ratings)
Sure, you know how to create standard reports, but what can you do if you really dig into the analytics? In our session, we’ll show you how to easily create in-depth analytics reports using a variety of sources. Read more.
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Friday, 04/03/2009
Design & User Experience
Location: 2010
Jared Spool (User Interface Engineering)
Average rating: **...
(2.25, 8 ratings)
Everyone wants an "intuitive" interface: the users, the designers, and the content publishers. But building them is hard. Recent research has given insight into why it's hard and how to get past major obstacles. Learn the two essential elements of what makes an interface intuitive and what successful teams are doing to create experiences that delight. Read more.
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Friday, 04/03/2009
Fundamentals
Location: 2009
David Weekly (PBwiki, Inc.)
Average rating: *****
(5.00, 5 ratings)
David Weekly will talk candidly about how PBwiki's business model evolved over the past four years, including a candid look at how his geek instincts both helped and hurt during this long process. This talk will be especially useful for technical founders who are wondering to what extent they need to incorporate traditional business management into an engineering-driven company. Read more.
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Friday, 04/03/2009
Jascha Franklin-Hodge (Blue State Digital)
Average rating: ****.
(4.69, 13 ratings)
Marketers and activists alike have taken notice of the strategies and tactics that helped put Barack Obama in the White House. Jascha will discuss the tools and techniques used by the presidential campaign’s record breaking online efforts. Read more.
  • 3Tera, Inc
  • Ascentium
  • Awareness
  • HiveLive, Inc.
  • ImageSpan
  • Jive Software
  • Juniper Networks
  • Kapow Technologies
  • Keynote Systems
  • LithiumTechnologies
  • Nokia
  • nomee
  • Qtask
  • Rackspace Hosting
  • Remy
  • TamTamy
  • Vignette
  • Yola (fka SynthaSite)
  • Znak
Sponsors
  • IBM
  • eBay
  • Microsoft Corporation
  • Salesforce.com
  • Adobe Systems, Inc.
  • EffectiveUI
  • Germany Trade & Invest
  • NeuStar
  • ONEsite

Sponsor & Exhibitor Opportunities

Natalia Dugandzic
415-947-6709
ndugandzic@techweb.com

Media Sponsor Opportunities

Matthew Balthazor
949-223-3628
mbalthazor@techweb.com

Speaker / Program Ideas

Have a suggestion for a speaker or topic at Web 2.0 Expo San Francisco? Send an email to: sf-idea@web2expo.com

Press/Media Inquiries

Maureen Jennings
707-827-7083
maureen@oreilly.com

or

Natalia Wodecki
415-947-6762
nwodecki@techweb.com

Contact Us

View a complete list of Web 2.0 Expo contacts.