Become a Web 2.0 Jedi: How to Use the Force of Product & Marketing Metrics to Optimize your Business

Dave McClure has been geeking out in Silicon Valley for almost twenty years as a software developer, entrepreneur, startup advisor, angel investor, blogger, & internet marketing nerd. He is an advisor or investor for Mint, Mashery, Simply Hired, TeachStreet, Oortle, CrazyEgg, SlideShare, Eventvue, RichRelevance, HealthUnity, & Canopy Financial.

Dave is the conference chair for Startonomics.com, and runs a monthly dinner series for entrepreneurs called Startup2Startup.com. He has been a guest lecturer at Stanford University for the nation’s first-ever course on building Facebook Apps. Dave is a board member for microfinance accelerator Unitus, advisor to microfinance lender Kiva.org, and a co-founder of the Silicon Valley Microfinance Network.

From 2005 to 2006, Dave launched and ran marketing for job search engine Simply Hired, and its evil twin Simply Fired. From 2001 to 2004, Dave worked at PayPal as Director of Marketing, where he founded and ran the PayPal Developer Network program. Prior to PayPal Dave was a database consultant and programmer for several companies including Microsoft and Intel. In 1994 he founded Aslan Computing, an internet and e-commerce firm later acquired by Servinet/Panurgy in 1998.

Before coming to Silicon Valley, Dave barely graduated from the Johns Hopkins University with a BS in Mathematical Sciences Engineering and a minor in frisbee, billiards, and foosball. His interests include microfinance and economic innovation, entrepreneurship and venture capital, ultimate frisbee, cartoons and animation, and an ever-growing collection of silly hats.

For more info see Dave’s blog: Master of 500 Hats

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Dan Olsen is a Web 2.0 entrepreneur and consultant with 17 years of high-tech experience. At Intuit, Dan led Quicken product management and launched an online brokerage. He also led product management at Friendster. Dan’s areas of expertise are product management/development, UI design, marketing, and measuring /optimizing key metrics.

Dan started Olsen Solutions LLC in 2005 and has consulted to many start-ups including Box.net, YouSendIt, MoodLogic, Xing (formerly OpenBC), Epocrates, Angie’s List, and Attensa.

Dan is founder and CEO of YourVersion, a consumer Web 2.0 start-up. YourVersion is a next generation discovery engine that discovers new and relevant web content based on your interests.

Dan has a BSEE from Northwestern, a Master’s in Industrial Engineering from Virginia Tech, and an MBA from Stanford.

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Rheingold has been building web apps since 1996 and has spent the last 5 years figuring out how to actually make a business out of doing it. In 2001 he started the web services company OneMatchFire.com and in 2004 started Dogster.com and Catster.com which have become the definitive online communities for pet lovers. What once started as night and weekend projects have turned into a 3 year old, 14 person, profitable mini-network of passion-centric communities. Since then Rheingold has spoken about DIY web development, nurturing community, and making big things happen on micro-budgets.

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