As most successful Web 2.0 companies know, metrics are a powerful tool to make your product and business successful. Is your team wise in the way of the metrics force? Join a panel of metrics Jedi masters as they share advice and examples of how metrics can help you, how to start tracking metrics, and how to unleash their power to improve your product and business. May the force be with you!
We will discuss best practices in using metrics to optimize:
We will illustrate the best practices with examples from real world situations.
Dave McClure has been geeking out in Silicon Valley for almost twenty years as a software developer, entrepreneur, startup advisor, angel investor, blogger, & internet marketing nerd. He is an advisor or investor for Mint, Mashery, Simply Hired, TeachStreet, Oortle, CrazyEgg, SlideShare, Eventvue, RichRelevance, HealthUnity, & Canopy Financial.
Dave is the conference chair for Startonomics.com, and runs a monthly dinner series for entrepreneurs called Startup2Startup.com. He has been a guest lecturer at Stanford University for the nation’s first-ever course on building Facebook Apps. Dave is a board member for microfinance accelerator Unitus, advisor to microfinance lender Kiva.org, and a co-founder of the Silicon Valley Microfinance Network.
From 2005 to 2006, Dave launched and ran marketing for job search engine Simply Hired, and its evil twin Simply Fired. From 2001 to 2004, Dave worked at PayPal as Director of Marketing, where he founded and ran the PayPal Developer Network program. Prior to PayPal Dave was a database consultant and programmer for several companies including Microsoft and Intel. In 1994 he founded Aslan Computing, an internet and e-commerce firm later acquired by Servinet/Panurgy in 1998.
Before coming to Silicon Valley, Dave barely graduated from the Johns Hopkins University with a BS in Mathematical Sciences Engineering and a minor in frisbee, billiards, and foosball. His interests include microfinance and economic innovation, entrepreneurship and venture capital, ultimate frisbee, cartoons and animation, and an ever-growing collection of silly hats.
For more info see Dave’s blog: Master of 500 Hats
Dan Olsen is a product management consultant, speaker, and author. At Olsen Solutions, he works with CEOs and product leaders to build great products and strong product teams, often as interim VP of product. He has helped product teams at Facebook, Box, Microsoft, Medallia, and One Medical Group. Dan led the Quicken product team at Intuit and was CEO of TechCrunch award winner YourVersion, a personalized news startup. Dan runs the Lean Product & Lean UX Silicon Valley Meetup and is the author of The Lean Product Playbook, published by Wiley. Dan has a BS in electrical engineering from Northwestern, a master’s in industrial engineering from Virginia Tech, and an MBA from Stanford.
Rheingold has been building web apps since 1996 and has spent the last 5 years figuring out how to actually make a business out of doing it. In 2001 he started the web services company OneMatchFire.com and in 2004 started Dogster.com and Catster.com which have become the definitive online communities for pet lovers. What once started as night and weekend projects have turned into a 3 year old, 14 person, profitable mini-network of passion-centric communities. Since then Rheingold has spoken about DIY web development, nurturing community, and making big things happen on micro-budgets.
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