Become a Web 2.0 Jedi: How to Use the Force of Product & Marketing Metrics to Optimize your Business

Dave McClure (500 Hats), Dan Olsen (YourVersion, Inc.), Ted Rheingold (Dogster / Catster)
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As most successful Web 2.0 companies know, metrics are a powerful tool to make your product and business successful. Is your team wise in the way of the metrics force? Join a panel of metrics Jedi masters as they share advice and examples of how metrics can help you, how to start tracking metrics, and how to unleash their power to improve your product and business. May the force be with you!
We will discuss best practices in using metrics to optimize:

  • your product
  • your user experience
  • your business
  • your user engagement

We will illustrate the best practices with examples from real world situations.

Photo of Dave McClure

Dave McClure

500 Hats

Dave McClure has been geeking out in Silicon Valley for almost twenty years as a software developer, entrepreneur, startup advisor, angel investor, blogger, & internet marketing nerd. He is an advisor or investor for Mint, Mashery, Simply Hired, TeachStreet, Oortle, CrazyEgg, SlideShare, Eventvue, RichRelevance, HealthUnity, & Canopy Financial.

Dave is the conference chair for Startonomics.com, and runs a monthly dinner series for entrepreneurs called Startup2Startup.com. He has been a guest lecturer at Stanford University for the nation’s first-ever course on building Facebook Apps. Dave is a board member for microfinance accelerator Unitus, advisor to microfinance lender Kiva.org, and a co-founder of the Silicon Valley Microfinance Network.

From 2005 to 2006, Dave launched and ran marketing for job search engine Simply Hired, and its evil twin Simply Fired. From 2001 to 2004, Dave worked at PayPal as Director of Marketing, where he founded and ran the PayPal Developer Network program. Prior to PayPal Dave was a database consultant and programmer for several companies including Microsoft and Intel. In 1994 he founded Aslan Computing, an internet and e-commerce firm later acquired by Servinet/Panurgy in 1998.

Before coming to Silicon Valley, Dave barely graduated from the Johns Hopkins University with a BS in Mathematical Sciences Engineering and a minor in frisbee, billiards, and foosball. His interests include microfinance and economic innovation, entrepreneurship and venture capital, ultimate frisbee, cartoons and animation, and an ever-growing collection of silly hats.

For more info see Dave’s blog: Master of 500 Hats

Photo of Dan Olsen

Dan Olsen

YourVersion, Inc.

“Dan Olsen <img src=‘http://www.linkedin.com/img/icon/icon_acct_15x15.gif’”:http://www.linkedin.com/in/danolsen98/ is CEO and Founder of YourVersion, a real-time discovery engine startup. Dan is a Web 2.0 entrepreneur and consultant with 19 years of high-tech experience. At Intuit, Dan led Quicken product management and launched an online brokerage. He also led product management at Friendster. Dan’s areas of expertise are product management/development, UI design, marketing, and measuring /optimizing key metrics.

Dan founded YourVersion in 2007 to build “Pandora for your real-time web content”: a real-time discovery engine that discovers the latest relevant web content tailored to your specific interests across news, blogs, Twitter, and videos. YourVersion also offers free apps for iPad, iPhone, and Android so you can stay on top of your interests on the go. YourVersion launched at the TechCrunch50 Conference where it won the People’s Choice Award.

Dan started Olsen Solutions LLC in 2005 and has consulted to many start-ups including Box.net, YouSendIt, MoodLogic, Epocrates, Xing, Angie’s List, and Attensa.

Dan has a BSEE from Northwestern, a Master’s in Industrial Engineering from Virginia Tech, and an MBA from Stanford.

Photo of Ted Rheingold

Ted Rheingold

Dogster / Catster

Rheingold has been building web apps since 1996 and has spent the last 5 years figuring out how to actually make a business out of doing it. In 2001 he started the web services company OneMatchFire.com and in 2004 started Dogster.com and Catster.com which have become the definitive online communities for pet lovers. What once started as night and weekend projects have turned into a 3 year old, 14 person, profitable mini-network of passion-centric communities. Since then Rheingold has spoken about DIY web development, nurturing community, and making big things happen on micro-budgets.

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Comments

Picture of Afrus Tavakoli
Afrus Tavakoli
04/03/2009 4:34pm PDT

great presentation guys. Would you please post the tools which you share with us during the presentation? Thx

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