Search Engines: Looking Beyond SEO and Advertising Revenues

Until now, the focus has been on search engine optimization – how to improve the volume and quality of traffic to a specific Web site. The trick has been to turn those Web site visits into transactions. In this Birds of a Feather session, we’ll explore how best to leverage search and turn it into a profitable distribution channel. Among the questions we’ll explore: Is it possible to create more efficient links between searches for online content and multiple monetization methods/schemes? What’s the best way to leverage the scale and reach of online search? How do you remove the inefficiencies in the online content world? How do you leverage search to help a Web wannabe transform its online business into a profit powerhouse?