Marketers and activists alike have taken notice of the strategies and tactics that helped put Barack Obama in the White House. Jascha will discuss the tools and techniques used by the presidential campaign’s record breaking online efforts. In addition to telling the inside story of the campaign’s online engagement efforts, he will also discuss how these strategies and tools can be applied to a variety of other sectors beyond politics.
A Blue State Digital founding partner, Jascha brings more than a decade’s experience in software development in the corporate, nonprofit, and political spheres to his role as Blue State Digital’s Chief Technology Officer. He manages the company’s technology staff and operations out of Blue State Digital’s technology center near downtown Boston, including the infrastructure, maintenance and enhancement of the Blue State Digital Online Tools, and technology client services. Blue State Digital spearheaded Obama for America’s extensive online fundraising, constituency building and peer-to-peer networking initiatives, all of which helped to create momentum for the President-elect’s successful campaign in 2008’s historic election. For the campaign, Jascha managed the team that built and ran the my.barackobama.com technology platform, and worked directly with Obama for America’s New Media team in providing the tools and platform to engage supporters, donors and volunteers. In addition, he managed the server and systems infrastructure that powered the Obama web presence. For Gov. Howard Dean’s groundbreaking 2004 presidential campaign, Jascha led the technology team responsible for scaling, securing, and maintaining a high-visibility, high-traffic Web site, which received praise from both the political and tech communities for its usability, reliability, and depth of functionality.
Before entering the world of politics, Jascha was the director of software development for America Online’s Digital Music Division. He helped architect several cutting-edge applications including Radio@AOL, Spinner, and MusicNet, as well as the digital music player Winamp. He has also worked for the Art Technology Group and Software Tool and Die (The World), and has consulted to the Computer Museum, Andiron Press, the School of the Museum of Fine Arts (Boston), and the Nieman Foundation for Journalism at Harvard University.
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