Diagnosing Technical Search Acquisition Issues

Vanessa Fox (Nine By Blue)
Fundamentals
Location: 2001
Average rating: *****
(5.00, 1 rating)

Is your website experiencing any significant issues with Search Engine Optimization (SEO)? Sudden traffic loss, poor rankings, or unappealing titles & descriptions in the search results can all be examples of SEO issues. Come to this session to learn about the tools and processes the pros use to diagnose and resolve these issues. This workshop will cover the troubleshooting process for common issues, demonstrating how to find and resolve the issue. We will also highlight the best free tools to use and where to find them.

Learn the top issues that keep sites from performing as well as they could in search. We’ll cover analysis and metrics you can use to determine if problems are at the crawling, indexing, or ranking phase. You’ll hear about the best ways to use the search engines’ tools for webmasters, Firefox plugins, and other free tools. Get checklists for reviewing your site and leave with actionable ways to get more qualified customers to your web site from search.

Photo of Vanessa Fox

Vanessa Fox

Nine By Blue

Vanessa Fox, called a “cyberspace visionary” by Seattle Business Monthly, is an expert in understanding customer acquisition from organic search. She shares her perspective on how this impacts marketing and user experience and how all business silos (including developers and marketers) can work together towards greater search visibility at ninebyblue.com

She’s also an entrepreneur-in-residence with Ignition Partners and Features Editor at Search Engine Land. She previously created Google’s Webmaster Central, which provides both tools and community to help website owners improve their sites to gain more customers from search. Her book, Marketing in the Age of Google, provides a blueprint for incorporating search strategy into organizations of all levels.

  • 3Tera, Inc
  • Ascentium
  • Awareness
  • HiveLive, Inc.
  • ImageSpan
  • Jive Software
  • Juniper Networks
  • Kapow Technologies
  • Keynote Systems
  • LithiumTechnologies
  • Nokia
  • nomee
  • Qtask
  • Rackspace Hosting
  • Remy
  • TamTamy
  • Vignette
  • Yola (fka SynthaSite)
  • Znak
Sponsors
  • IBM
  • eBay
  • Microsoft Corporation
  • Salesforce.com
  • Adobe Systems, Inc.
  • EffectiveUI
  • Germany Trade & Invest
  • NeuStar
  • ONEsite

Sponsor & Exhibitor Opportunities

Natalia Dugandzic
415-947-6709
ndugandzic@techweb.com

Media Sponsor Opportunities

Matthew Balthazor
949-223-3628
mbalthazor@techweb.com

Speaker / Program Ideas

Have a suggestion for a speaker or topic at Web 2.0 Expo San Francisco? Send an email to: sf-idea@web2expo.com

Press/Media Inquiries

Maureen Jennings
707-827-7083
maureen@oreilly.com

or

Natalia Wodecki
415-947-6762
nwodecki@techweb.com

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