Is your website experiencing any significant issues with Search Engine Optimization (SEO)? Sudden traffic loss, poor rankings, or unappealing titles & descriptions in the search results can all be examples of SEO issues. Come to this session to learn about the tools and processes the pros use to diagnose and resolve these issues. This workshop will cover the troubleshooting process for common issues, demonstrating how to find and resolve the issue. We will also highlight the best free tools to use and where to find them.
Learn the top issues that keep sites from performing as well as they could in search. We’ll cover analysis and metrics you can use to determine if problems are at the crawling, indexing, or ranking phase. You’ll hear about the best ways to use the search engines’ tools for webmasters, Firefox plugins, and other free tools. Get checklists for reviewing your site and leave with actionable ways to get more qualified customers to your web site from search.
Vanessa Fox, called a “cyberspace visionary” by Seattle Business Monthly, is an expert in understanding customer acquisition from organic search. She shares her perspective on how this impacts marketing and user experience and how all business silos (including developers and marketers) can work together towards greater search visibility at ninebyblue.com
She’s also an entrepreneur-in-residence with Ignition Partners and Features Editor at Search Engine Land. She previously created Google’s Webmaster Central, which provides both tools and community to help website owners improve their sites to gain more customers from search. Her book, Marketing in the Age of Google, provides a blueprint for incorporating search strategy into organizations of all levels.
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