The Social Media Trilogy: Three Vital Components for Building a Successful Online Strategy

Gerardo Dada, senior director of product marketing for Vignette, has more than a decade of driving software product development and marketing with a focus on the Web and social media experiences.

Dada conceptualizes and leads the company’s solutions marketing strategies, messaging, market intelligence initiatives and pricing and licensing models.

Prior to joining Vignette, he served at Microsoft as director for worldwide developer audience marketing and community. His responsibilities included managing the developer experience and loyalty, the Microsoft developer network portal and the Imagine Cup, the World’s largest student technology competition. As the owner for the Broad Customer Connection initiative, he led the company’s community strategy across online and offline channels including blogs, forums, wikis, user groups, influencers and content syndication.

He is a frequent speaker at industry events and has written for technical and business publications worldwide.

You can reach Gerardo at Gerardo.dada@vignette.com on Twitter @gerardodada and on his blog http://techmktg.wordpress.com/.