There are a lot of ideas out there. Amazing, powerful, genius ideas. Ideas that motivate. Ideas that create conversations. Ideas that entertain. Ideas that empower.
Way too often these ideas, so pure and simple, get lost. Teams touch on something special when they brainstorm, then dance around the idea for weeks without pinning it down. Teams with a potentially exciting concept get so bogged down in all of the possible ways to enhance and extend it that they wind up diluting and losing it. Teams launch something that’s so close, and then don’t listen to their audience telling them what they really need to know: the one or two tweaks that would take it to a “genius” level. They lose the magic in the mechanism.
Using our recently launched “Whopper Sacrifice” Facebook Application as a case study, this session will explore some of the ways we battle these creative challenges, sharing techniques that have worked for us.
Matt leads the Interaction Design department at Crispin Porter + Bogusky. There he focuses his days on reinventing interactive marketing as developed for the web, mobile/cellular devices, networked console gaming platforms, digital signage, and interactive retail environments. In his current position he has helped develop sites and initiatives for Volkswagen, Burger King, Microsoft, Dominos, Old Navy, Coke Zero, Miller Lite, and American Express OPEN.
Prior to joining CP+B, Matt worked at R/GA on the Nike account. While working there he helped create and redesign a number of award winning sites including NikeID.com, NikeGridiron.com and NikeRunning.com. He also served as a gaming consultant for other clients including Target, Bank of America, IBM, Johnson & Johnson, and Verizon. During his career his work has been recognized by all the major award shows, including Cannes, the Clios, LIAA, the WebAwards, and the One Show.
Matt holds an M.P.S. From the Interactive Telecommunications Program at NYU, and a B.B.A. in marketing from the Mendoza College of Business at the University of Notre Dame.
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