The 2.0 web world is more than just embedded technology – it is a philosophy. Agencies who embrace this thinking are more flexible, agile and innovative in their strategy and approach. Staying on the cutting edge means more than just pitching 2.0 campaigns; it means the evolution of departmental structure, organizational culture, and strategy. It also means redefining collaboration. This session explores the challenges top agencies face and the creative efforts to move individuals, teams and management into a more progressive era.Renny Gleeson, Global Director Interactive Strategies, Weiden & Kennedy
Curt ensures that Ascentium provides the best business solutions and highest satisfaction to clients. Before cofounding Ascentium, Curt was chief technology officer for ContractorHub.com. Curt served as chief technology officer at Data Dimensions, founded Redmond Technology Partners, a regional systems integrator. Along with Jim Beebe, Curt championed the development of the application consulting organization at Excell Data. Curt is a member of the Mises Institute, a think tank for market-driven policy, researching and writing about the evolutionary nature of knowledge and certainty in business, society, and government. Curt received an M.S. in computer science from Central Connecticut State University and a B.F.A. from the University of Hartford.
Susan MacDermid oversees Real Branding’s strategy and business development practices, leveraging insight into customer behavior to develop digital strategies that achieve marketing objectives. Susan’s clients have included 25 of the world’s top 100 brands: ABC, Adidas, Anheuser-Busch, AOL, AT&T, BMG, Cartier, Citibank, Coca-Cola, Delta, Diageo, Disney, EMI, ESPN, Fujitsu, GE, GM, Hitachi, HBO, IBM, Johnson & Johnson, Lipton, Matsushita, Panasonic, Sony, Sprite, Toshiba, Transamerica, Warner Bros., UBS, and Unilever.
Prior to joining Real Branding, Susan held various management roles: Founder and President of a $10 million overseas office for Modem Media (acquired by Digitas, since acquired by Publicis), and Managing Director of InfoPlus, a privately held integrated marketing agency. She has a dozen international awards for marketing achievement and is a frequent industry presenter.
Renny Gleeson is an entrepreneurial geek. He’s been interactive since he got his TRS-80 RadioShack microcomputer in the ‘70s, and he’s worked all sides of the interactive marketing space-from client, to agency, to publisher. Other work experiences include game design, bistro cook, junk bond sales, the NBA, selling clothing to teenage girls and running agencies.
Since 2007, Renny has led interactive strategy for Wieden + Kennedy, embracing mobility, gaming, software as culture, physical computing and every flavor of “social”. Since no-one knows “what’s next”, he co-founded a constantly evolving technology accelerator/incubator called “PIE” in 2009. PIE has become a brand-backed techno-cultural node in Portland, Oregon, and has housed and/or accelerated nearly thirty companies to date.
In 2010, Renny was appointed to the Wieden+Kennedy global management team, and he works with the W+K global network to operationalize innovation and interactivity.
president of Jumpstart Automotive, EVP/ Carat and professor of advertising, university of san francisco
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