The 2.0 web world is more than just embedded technology – it is a philosophy. Agencies who embrace this thinking are more flexible, agile and innovative in their strategy and approach. Staying on the cutting edge means more than just pitching 2.0 campaigns; it means the evolution of departmental structure, organizational culture, and strategy. It also means redefining collaboration. This session explores the challenges top agencies face and the creative efforts to move individuals, teams and management into a more progressive era.
Renny Gleeson, Global Director Interactive Strategies, Weiden & Kennedy
Curt ensures that Ascentium provides the best business solutions and highest satisfaction to clients. Before cofounding Ascentium, Curt was chief technology officer for ContractorHub.com. Curt served as chief technology officer at Data Dimensions, founded Redmond Technology Partners, a regional systems integrator. Along with Jim Beebe, Curt championed the development of the application consulting organization at Excell Data. Curt is a member of the Mises Institute, a think tank for market-driven policy, researching and writing about the evolutionary nature of knowledge and certainty in business, society, and government. Curt received an M.S. in computer science from Central Connecticut State University and a B.F.A. from the University of Hartford.
Susan MacDermid oversees Real Branding’s strategy and business development practices, leveraging insight into customer behavior to develop digital strategies that achieve marketing objectives. Susan’s clients have included 25 of the world’s top 100 brands: ABC, Adidas, Anheuser-Busch, AOL, AT&T, BMG, Cartier, Citibank, Coca-Cola, Delta, Diageo, Disney, EMI, ESPN, Fujitsu, GE, GM, Hitachi, HBO, IBM, Johnson & Johnson, Lipton, Matsushita, Panasonic, Sony, Sprite, Toshiba, Transamerica, Warner Bros., UBS, and Unilever.
Prior to joining Real Branding, Susan held various management roles: Founder and President of a $10 million overseas office for Modem Media (acquired by Digitas, since acquired by Publicis), and Managing Director of InfoPlus, a privately held integrated marketing agency. She has a dozen international awards for marketing achievement and is a frequent industry presenter.
president of Jumpstart Automotive, EVP/ Carat and professor of advertising, university of san francisco
Natalia Dugandzic
415-947-6709
ndugandzic@techweb.com
Matthew Balthazor
949-223-3628
mbalthazor@techweb.com
Have a suggestion for a speaker or topic at Web 2.0 Expo San Francisco? Send an email to: sf-idea@web2expo.com
Maureen Jennings
707-827-7083
maureen@oreilly.com
or
Natalia Wodecki
415-947-6762
nwodecki@techweb.com
View a complete list of Web 2.0 Expo contacts.