Agency 2.0

Curt Doolittle (Ascentium), Susan MacDermid (Real Branding), Renny Gleeson (Weiden & Kennedy), Elizabeth Ross (Tribal DDB), John Durham (Catalyst SF)
Marketing & Community
Location: 2006
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The 2.0 web world is more than just embedded technology – it is a philosophy. Agencies who embrace this thinking are more flexible, agile and innovative in their strategy and approach. Staying on the cutting edge means more than just pitching 2.0 campaigns; it means the evolution of departmental structure, organizational culture, and strategy. It also means redefining collaboration. This session explores the challenges top agencies face and the creative efforts to move individuals, teams and management into a more progressive era.

Renny Gleeson, Global Director Interactive Strategies, Weiden & Kennedy
  • Wieden+Kennedy is an independent, creatively led advertising agency that creates strong and provocative relationships between good companies and their consumers.
Liz Ross, CMO & President US, Tribal DDB
  • Tribal DDB Worldwide is a top ten international digital marketing agency, with a strong reputation for strategic thinking and excellent creative work.
John Durham, CEO & Founder, Catalyst SF
  • Catalyst SF specializing in connecting emerging technology companies, publishers and brand marketers facilitating the integration of paid media, non-paid media and emerging media
Curt Doolittle, CEO, Ascentium
  • Ascentium is a leading digital agency focused on uniting creative forces that drive the evolution of advertising and the innovators who transform technology
Photo of Curt Doolittle

Curt Doolittle

Ascentium

Curt ensures that Ascentium provides the best business solutions and highest satisfaction to clients. Before cofounding Ascentium, Curt was chief technology officer for ContractorHub.com. Curt served as chief technology officer at Data Dimensions, founded Redmond Technology Partners, a regional systems integrator. Along with Jim Beebe, Curt championed the development of the application consulting organization at Excell Data. Curt is a member of the Mises Institute, a think tank for market-driven policy, researching and writing about the evolutionary nature of knowledge and certainty in business, society, and government. Curt received an M.S. in computer science from Central Connecticut State University and a B.F.A. from the University of Hartford.

Photo of Susan MacDermid

Susan MacDermid

Real Branding

Susan MacDermid oversees Real Branding’s strategy and business development practices, leveraging insight into customer behavior to develop digital strategies that achieve marketing objectives. Susan’s clients have included 25 of the world’s top 100 brands: ABC, Adidas, Anheuser-Busch, AOL, AT&T, BMG, Cartier, Citibank, Coca-Cola, Delta, Diageo, Disney, EMI, ESPN, Fujitsu, GE, GM, Hitachi, HBO, IBM, Johnson & Johnson, Lipton, Matsushita, Panasonic, Sony, Sprite, Toshiba, Transamerica, Warner Bros., UBS, and Unilever.

Prior to joining Real Branding, Susan held various management roles: Founder and President of a $10 million overseas office for Modem Media (acquired by Digitas, since acquired by Publicis), and Managing Director of InfoPlus, a privately held integrated marketing agency. She has a dozen international awards for marketing achievement and is a frequent industry presenter.

Photo of Renny Gleeson

Renny Gleeson

Weiden & Kennedy

Renny Gleeson is an entrepreneurial geek. He’s been interactive since he got his TRS-80 RadioShack microcomputer in the ‘70s, and he’s worked all sides of the interactive marketing space-from client, to agency, to publisher. Other work experiences include game design, bistro cook, junk bond sales, the NBA, selling clothing to teenage girls and running agencies.

Since 2007, Renny has led interactive strategy for Wieden + Kennedy, embracing mobility, gaming, software as culture, physical computing and every flavor of “social”. Since no-one knows “what’s next”, he co-founded a constantly evolving technology accelerator/incubator called “PIE” in 2009. PIE has become a brand-backed techno-cultural node in Portland, Oregon, and has housed and/or accelerated nearly thirty companies to date.

In 2010, Renny was appointed to the Wieden+Kennedy global management team, and he works with the W+K global network to operationalize innovation and interactivity.

Elizabeth Ross

Tribal DDB

John Durham

Catalyst SF

president of Jumpstart Automotive, EVP/ Carat and professor of advertising, university of san francisco

  • 3Tera, Inc
  • Ascentium
  • Awareness
  • HiveLive, Inc.
  • ImageSpan
  • Jive Software
  • Juniper Networks
  • Kapow Technologies
  • Keynote Systems
  • LithiumTechnologies
  • Nokia
  • nomee
  • Qtask
  • Rackspace Hosting
  • Remy
  • TamTamy
  • Vignette
  • Yola (fka SynthaSite)
  • Znak
Sponsors
  • IBM
  • eBay
  • Microsoft Corporation
  • Salesforce.com
  • Adobe Systems, Inc.
  • EffectiveUI
  • Germany Trade & Invest
  • NeuStar
  • ONEsite

Sponsor & Exhibitor Opportunities

Natalia Dugandzic
415-947-6709
ndugandzic@techweb.com

Media Sponsor Opportunities

Matthew Balthazor
949-223-3628
mbalthazor@techweb.com

Speaker / Program Ideas

Have a suggestion for a speaker or topic at Web 2.0 Expo San Francisco? Send an email to: sf-idea@web2expo.com

Press/Media Inquiries

Maureen Jennings
707-827-7083
maureen@oreilly.com

or

Natalia Wodecki
415-947-6762
nwodecki@techweb.com

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