Optimize Your Organic Search Results Leveraging Social Media and Your Own Website

Heather is a nationally recognized consultant, author, speaker and expert on Search Engine Marketing. She is Google and Yahoo! Certified, and runs her own company, Lutze Consulting, a SEM agency which manages hundreds of thousands of dollars for advertisers every month. Heather has just recently released a new book called “The Findability Formula: The Easy, Non-Technical Guide to Search Engine Marketing.”

As Senior Director of Channel and Direct Sales, Scott Calvert brings over a decade of sales management experience and channel expertise in the technology sector to Verio Inc., a subsidiary of NTT Communications, one of the largest companies in the world. Calvert leads all sales efforts on behalf of the company as well as the strategic direction of the viaVerio partner program which includes over 2,500 active partners. In 2009, Calvert was awarded the highly coveted “Channel Chief” recognition by CRN Magazine for his commitment and dedication to the channel.

Prior to joining Verio, Calvert was Vice President of Sales, on demand, for managed security services provider MX Logic, where he developed a hybrid sales model which included both direct and channel organizations. He championed sales growth leading to MX Logic being named number 59 on the Inc 500 list of fastest growing companies in 2007. Calvert has also held Senior and Executive Sales leadership positions for Wireless Channel, a leading wireless distributor and Inphonic, Inc., the leading online provider of direct and indirect wireless service and equipment sales.

Calvert holds a bachelor’s degree in education from the University of Oregon in Eugene, Oregon.