Whether you want to sell more software, improve employee efficiency or increase ad revenue, great user experiences (UX) better play large in your business strategy. In this session, you will learn why and how engaging software drives value to strategic business goals by increasing site stickiness, differentiating from competitors and making users hungry for your product or services. Armed with insider stats and research from industry analysts across verticals, Anthony Franco, president of EffectiveUI, and Michael Clark, senior vice president of technology for Photobucket, team up to define the criteria behind usable, delightful software and to demonstrate real-world examples of socially-enabled experiences that are good for business. You will leave this session with proof of how UX impacts your bottom line, as well as a roadmap to help you cost-effectively put the theory into practice using the latest tools and technologies. Sponsored by Microsoft.
Anthony Franco is the president of EffectiveUI, the leading provider of rich Internet, desktop and mobile applications for Fortune 1000 companies. He has an extensive background in providing award-winning RIAs and user experience consulting to enterprise companies. An industry veteran with more than 10 years of experience, Anthony began developing RIAs for Warner Brothers in 1998. He has also authored several industry white papers and articles, including an Adobe Flex business guide published by O’Reilly Media. EffectiveUI’s client portfolio includes Ford Motor Company, GE, Adobe, United Airlines, NBC Universal and Discovery Networks.
Michael is the senior vice president of technology responsible for the software development and product planning processes to enhance Photobucket’s services. He is also responsible for the software architecture, infrastructure, content moderation and user experience. Michael has more than twelve years of experience developing network and system architectures. Prior to Photobucket, Michael provided engineering services to large enterprise accounts for Network Appliance. Michael has held various director level engineering and technical roles at TouchAmerica, TiGi Corporation, Philips Electronics LMS, Internet Communications Corporation, MediaOne Group, and Citrix Systems. Michael has a BS Degree from the University of Denver.
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