Real World A/B and Multivariate Testing: Lessons Learned

After working with your top developers, designers, marketing and user experts you build and release your new website. Unfortunately, after the release you don’t see the desired results. Now you set up A/B or Multivariate tests to evaluate your website. You run the test and get a winner. Now you release the winning test and again you don’t see what you expected.

Testing is here to stay and will solve many of these problems, but the key to a successful test is more then getting a winner. Learn the best practices for testing, avoid common pitfalls, and let your customers decide, with their clicks, what is best for your website.

At this session you will:

• Analyze real life examples of testing and how deceptive their results can be.
• Learn what type of test is right for your situation.
• Discover the steps to setup and define a test.
• See what you need to monitor during a test.
• The steps to evaluate the test and get meaningful results.