Using Web 2.0 Techniques to Build Killer Cross-platform Mobile Apps

Moderated by: Alex Shah
Location: Sierra I

What are the elements to building successful mobile apps? This BoF session will describe my experience porting the FaceDouble Celebrity Look alike app from web to mobile and some of the development and marketing challenges I had to overcome. Attendees will discuss the multiple paths to both building and marketing Mobile apps and describe the pros and cons of each approach.

Topics covered:

  • Cross-platform Development
  • Paid vs. Free
  • Getting your product approved
  • Product promotion
  • Getting your app to go viral

Moderator: Alex Shah

Alex Shah has spent the last 2 years on Facedouble.com, a facial image
search technology for social networks which allows visitors to find
people using photo search. Facedouble’s apps include Celebrity Look
alike and FaceTwins. Prior to Facedouble, he was co-founder and VP of
R&D of Blue Titan, where he led the development of Network Director, a
tool for managing large Web Service deployments at companies such as
Yahoo Overture, Pfizer, Sony, Accredited Home Lenders.

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Comments

Picture of Alex  Shah @Facedouble.com
Alex Shah @Facedouble.com
04/15/2009 2:46pm PDT

O’Reilly didn’t put a link to the talk slides. It’s here:

docs.google.com/Presentatio...

and the video:

vimeo.com/3305512

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