Operational Efficiency Hacks

John Allspaw (Etsy)
Web Operations
Location: 2010
Average rating: ***..
(3.80, 5 ratings)

You don’t have to wait for a recession to tighten up your operations. Squeezing more oomph out of your servers
(or instances!) is always a good thing, and streamlining how you handle site issues is too. We’ll will talk
about what we’ve been doing at Flickr to get more out of less from both our machines and our humans.

Capacity Hacks: diagonal scaling, tuning opportunities, and some other stupid performance tricks.

Ops “runbook” Hacks: Server and process self-healing, application-level measurement, ops communication tools,
and some worst-case scenario tricks to have in your back pocket.

Photo of John Allspaw

John Allspaw


John Allspaw is Etsy’s chief technology officer (CTO), leading the Product Engineering, Infrastructure, and Operations teams. Previously, he was the SVP of Infrastructure and Operations at Etsy. For over 17 years, he has worked in system operations in the biotech, government, and online media industries.

John began his career running vehicle crash simulations for the U.S. government. In 1997, he made the leap to the web, building the technical infrastructures at Salon, InfoWorld, Friendster and Flickr. John is the author of The Art of Capacity Planning and Web Operations: Keeping the Data on Time, both published by O’Reilly Media. He holds a BS from the University of Massachusetts, Amherst, and an MSC from Lund University.

  • 3Tera, Inc
  • Ascentium
  • Awareness
  • HiveLive, Inc.
  • ImageSpan
  • Jive Software
  • Juniper Networks
  • Kapow Technologies
  • Keynote Systems
  • LithiumTechnologies
  • Nokia
  • nomee
  • Qtask
  • Rackspace Hosting
  • Remy
  • TamTamy
  • Vignette
  • Yola (fka SynthaSite)
  • Znak
  • IBM
  • eBay
  • Microsoft Corporation
  • Salesforce.com
  • Adobe Systems, Inc.
  • EffectiveUI
  • Germany Trade & Invest
  • NeuStar
  • ONEsite

Sponsor & Exhibitor Opportunities

Natalia Dugandzic

Media Sponsor Opportunities

Matthew Balthazor

Speaker / Program Ideas

Have a suggestion for a speaker or topic at Web 2.0 Expo San Francisco? Send an email to: sf-idea@web2expo.com

Press/Media Inquiries

Maureen Jennings


Natalia Wodecki

Contact Us

View a complete list of Web 2.0 Expo contacts.