The mandate for a social media strategy is a very open-ended beginning to what can be a difficult learning process. This 3 hour workshop presents brand owners with a structured approach to developing a strategy, taking into account the unique needs of their own brand and market position. Companies of all sizes – from the world’s largest consumer packaged goods, media and retail brands to 5-person start-ups to non-profits – have implemented SocialMapTM in their work with Real Branding. This highly interactive session gives attendees the chance to try it out for themselves, working collaboratively with other attendees and working through examples with real-world brands in attendance.
Mark Silva founded Real Branding in 1994 to pioneer the emerging field of digital communications for brands. He serves as senior consultant and agency sponsor for many of Real Branding’s long-term clients as well as emerging interests. Silva brings over 20 years of traditional and online advertising experience directing strategic planning, account and creative teams with his passionate, visionary approach to integrated communications.
At Real Branding Silva has lead online brand strategy for blue-chip companies including AOL, ABC, Anheuser-Busch, Coca-Cola, Corona, Diageo, Disney, HBO, Scottish & Newcastle, Unilever and Warner Bros. Before founding the agency, Silva drove strategic planning, creative direction and new business development at high-tech and recruitment advertising agencies including FCB, TarGet, and Omnicom/Bernard Hodes. He was instrumental in launching CareerMosaic, one of the first 100 commercial websites. Silva cut his agency teeth on high-tech accounts including AMD, BayNetworks, National Semiconductor, Sybase and Symantec.
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