High-tech product development projects are notoriously difficult to manage. They come in over budget and behind schedule, draining cash reserves and squandering revenue opportunities. Many fail outright. Often times, when customers hands finally touch the product, it is unusable, buggy, or defective. Worst of all, the software may work as specified, but there are simply no customers willing to purchase it. All of these problems share a common cause: the tremendous waste inherent in an undisciplined approach to imagining, designing, and building new products.
The current macroeconomic climate presents unparalleled opportunities for those that can thrive with constrained resources. The Lean Startup is a practical approach for creating and managing a new breed of company that excels in low-cost experimentation, rapid iteration, and true customer insight. It uses principles of agile software development, open source and web 2.0, and lean manufacturing to guide the creation of technology businesses that create disruptive innovation.
This presentation will empower entrepreneurs and managers to:
1. Identify a profitable business model faster and cheaper than your competitors.
2. Continuously discover what customers want to buy before building or making follow-on investments in new features.
3. Ship new software at a dizzying pace: multiple times a day while improving quality and lowering costs.
4. Build a company-wide culture of decision-making based on real facts, not opinions.
In this presentation, serial entrepreneur Eric Ries will share practical solutions based in his work building IMVU to more than 25 million members worldwide and his experiences consulting to more than a dozen technology startups.
This is a designated Web2Open Hybrid session, with a follow up discussion scheduled in Web2Open at 2:40 pm.
Eric Ries became a Venture Advisor at Kleiner Perkins Caufield & Byers, after co-founding and serving as Chief Technology Officer of IMVU. He is the co-author of several books including The Black Art of Java Game Programming (Waite Group Press, 1996). While an undergraduate at Yale Unviersity, he co-founded Catalyst Recruiting. Although Catalyst folded with the dot-com crash, Ries continued his entrepreneurial career as a Senior Software Engineer at There.com, leading efforts in agile software development and user-generated content. In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech. He serves on the advisory board of a number of technology startups including pbWiki, Bunchball, FooMojo, Causes and KaChing.
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