Enterprise Assets are Going Virtual

Denis Browne (SAP Labs, LLC), Sebastian Steinhauer (SAP Labs)
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Despite major advancements in bar coding, RFID tags and other inventory control measures, tracking enterprise assets remains a challenge for many companies. Emerging solutions to address this challenge include sensor networks that provide “last mile” information on almost every imaginable detail of physical assets. New integration technologies now connect these sensor networks with enterprise applications to enable more responsive monitoring, reporting, and tracking of physical assets – carts, forklifts, palettes, computers, tools, mobile machinery, and even people – near real-time. At the same time virtual worlds allow for an entirely new way to visualize the interactions of sensor network traffic and enterprise application data. This session will show enterprise scale solutions to manage high resolution sensor networks and high accuracy location and asset data in a virtual environment.

Denis Browne


Denis Browne brings more than fifteen years of enterprise software market experience to his current role as SAP Senior Vice President responsible for the Business User Imagineering team within the company’s Emerging Solutions product group. Mr. Browne’s team explores and develops emerging technologies and business models that provide SAP customers with new solutions to improve their performance in the global marketplace. In pointing to SAP future solutions, Mr. Browne and his team regularly consult with early-stage startup companies in the San Francisco Bay area, providing professional research and guidance.

Prior to joining SAP, Mr. Browne spent eight years working with startups as a founder, chief technology officer, and product manager, including with Software as a Service, a Web services platform company created by Marc Benioff, Chairman and CEO of Salesforce.com.

Denis Browne attended the Institute of Technology in Carlow, Ireland.

Sebastian Steinhauer

SAP Labs

Sebastian studied at HPI, at Potsdam University in Germany, and carries a Master of Science in Critical Software Engineering from Lancaster University, UK. He has been working with the Imagineering team on multiple projects, related to virtual worlds, widgets and sensor networks. Before he started his work with the SAP Imagineering team Sebastian worked for multiple small companies and start-ups. Sebastian currently heads the Imagineering Sensor Network Initiative.

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