Current and NPR are the first major media API that open up substantive original news and other information for online re-use by other parties. Discover how this open distribution is working, and what opportunities and challenges it creates for everybody from bloggers to other mainstream media.
Launched in July 2007, NPR’s API is the first major media API that opens up substantive original news and other information for online re-use by other parties. Discover how this open distribution is working, and what opportunities and challenges it creates for everybody from bloggers to other mainstream media.
NPR’s API is the first major media API that open up substantive original news and other information for online re-use by other parties. In the words of Todd Mundt this creates “Unprecedented flexibility [that] allows anyone, from a blogger in Pittsburgh to KQED in San Francisco, to generate highly specific content searches of the NPR archive (going back to 1995) and port the results to a webpage or an application.”
Beyond exposing the information in over 250,000 public radio produced stories to any interested community, the NPR API provides lessons learned on particular technical and business challenges and also helps pave the way to a more collaborative and open dialogue with media producers and the public moving forward. It helps to demonstrate that intellectual property rights and mashups do not need to be mutually exclusive. Instead of building legal barriers around our content, there is an alternate opportunity that we media producers can embrace; the strategy of brand and release.
Robin Sloan is VP of Strategy at Current, a participatory media company co-founded by Al Gore and Joel Hyatt. Current produces news by collaborating with its audience; it runs a cable and satellite TV network, available in 58 million homes around the world, and a social news site, current.com.
Before Current, Robin worked at the Poynter Institute, a journalism school and think tank in St. Petersburg, Florida. There, he co-produced EPIC 2014 (http://robinsloan.com/epic), a viral video view of the future of media. Before Poynter, he graduated from Michigan State, where he majored in economics and minored in wasting time on the internet.
Zach J. Brand
Dir, Chief of Technical Strategy & Operation, NPR Digital Media
In the fall of 2007, Zach J. Brand joined NPR Digital Media to oversee the technical strategy and operation of NPR’s content on new media platforms, including NPR.org, podcasts and mobile devices. He has focused on developing extensible and re-usable architectures for tools and content which support both NPR branded products as well as NPR member station’s efforts.
Prior to joining NPR, Brand spent over twelve years at Washingtonpost.Newsweek Interactive. At different times his responsibilities included both application development leadership and infrastructure management for the various websites produced by WPNI including www.washingotnpost.com, www.newsweek.com, www.slate.com and BudgetTravel Online. He played key roles in development of the various content management systems, display ad and classified advertisement technologies, and the core infrastructure architecture which maintained a best in class availability for The Washington Post’s flagship website during his tenure.
Other achievements during Brand’s career include architecting a customization application and website for AmericanGreetings.com, overseeing technology for the first website produced by Barnes & Noble, and running his own multimedia company.
Brand hold’s a B.S. in Mass Communication with a multimedia focus from Boston University. He lives with his wife Catarina and twin sons outside of Washington D.C.
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