Whether you are a developer or a marketer, a seasoned expert or a newbie, this workshop is for you. Stephan will run through all the different requirements for a website that will ensure SEO success — from crafting content and code for search engines to essential tools and methodologies.
Whether you are Web 2.0 or Web 1.0, are a big brand or an unknown startup, have lots of content or just a little, you’ll need this SEO knowledge.
You will learn:
Stephan M. Spencer, M.Sc., is Founder and President of Netconcepts, a leading natural search marketing firm. Clients include Cabela’s, HSN, AOL, SuperPages.com and Discovery Channel, to name a few.
Stephan is an author of the upcoming O’Reilly book “The Art of SEO” with co-authors Rand Fishkin, Jessie Stricchiola, and Eric Enge, due out in the Summer. Stephan is also a Senior Contributor to MarketingProfs.com and to Practical Ecommerce, a monthly columnist on Search Engine Land, and he’s contributed to Multichannel Merchant, DM News, Catalog Age, Catalog Success, Building Online Business, Unlimited, and NZ Marketing magazine among others. He is co-author of the analyst report “The State of Search Engine Marketing 1.0 – New Strategies for Successful Cataloging” published by Catalog Age.
Stephan is a frequent speaker at Internet conferences around the globe (including Berlin, London, Toronto, Santiago, Auckland, New York, Chicago, San Francisco, Los Angeles, and places in between) for organizations such as the DMA, the AMA, Shop.org, Internet Retailer, SMX, IncisiveMedia (Search Engine Strategies), IQPC and IIR.
Stephan is an avid blogger. He blogs primarily on his own blog, Stephan Spencer’s Scatterings. But his posts can also be found on Searchlight (part of the CNET Blog Network), Shop.org Blog, Natural Search Blog, BusinessBlogConsulting.com, MarketingProfs Daily Fix, Changes For Good, and Google, I Suggest….
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