Alternate Reality Games: These are the Stories the Internet Wants to Tell

Elan Lee (Fourth Wall Studios)
Design & User Experience
Location: 2005
Average rating: ****.
(4.00, 7 ratings)

Every generation witnesses the birth of a new entertainment medium. Audiences have grown up with stories that evolved to fit books, television, or the big screen. For us, the new medium is the Internet. Yet to date, our best attempts at story telling have consisted of shrinking large-scale media down to the size of a postage stamp and embedding it on a webpage. This talk will focus on a new form of storytelling called Alternate Reality Games. One of the ARG pioneers will lead a discussion about the evolution of storytelling that spans websites, cell phones, email, and physical spaces, and what may be our first glimpse at the kind of stories the Internet was built for.

Photo of Elan Lee

Elan Lee

Fourth Wall Studios

Elan Lee believes that if you’re bored, you’re doing something wrong. A self-identified entertainment-addict, Elan has spent his career finding and sharing ways to extract adventure from the world around us.

From surfing down the flooded streets of LA to broadcasting a radio drama over thousands of ringing payphones, Elan has pioneered breakthroughs in the area of entertainment and immersive gaming through his role as Creative Director for award winning projects such as I Love Bees, and The Vanishing Point, and Lead Designer on NIN: Year Zero.

Elan was Lead Game Designer for the XBOX, has spoken all over the world on the future of gaming, and is considered among the foremost Alternate Reality Game creators in the world. He has been featured in WIRED magazine, The New York Times, Entertainment Weekly, and the Wall Street Journal. He has won awards for best web game of the year, best advertising campaign of the year, and best idea of the year. Also, his mom claims he’s a very nice boy.

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