Twitter is a great way for small companies and big brands alike to connect with customers. This session will look not only at businesses that are using Twitter for effective customer-facing communication, but also at companies that are integrating their products with Twitter. Examples will form the core of the presentation, and the discussion will look at best practices you can use, along with mistakes you can avoid.
Sarah Milstein is TechWeb’s General Manager and Co-Chair for Web 2.0 Expo; she is also coauthor with Tim O’Reilly of The Twitter Book. Previously, she was on the senior editorial staff at O’Reilly Media, where she founded the Tools of Change for Publishing Conference (TOC) and led development of the Missing Manuals, a best-selling series of computer books for non-geeks. Before joining O’Reilly in 2003, Sarah was a freelance writer and editor, and a regular contributor to The New York Times. She was also the CSA program founder for Just Food, a local-food-and-farms non-profit, and co-founder of Two Tomatoes Records, a label that distributes and promotes the work of children’s musician Laurie Berkner.
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