Situation Normal, Everything Must Change

Simon Wardley (Leading Edge Forum (CSC))
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(4.32, 22 ratings)

In today’s computing world, it can often feel like we are drowning in wave after wave of new trends such as mashups, service oriented architecture and cloud computing. This sea of concepts is simply the manifestation of an underlying change in IT. Our industry is moving from a product to a service based economy. This shift is a result of the commoditization of IT, but then again not all IT is being commoditized, some is still an innovation, isn’t it?

This talk will explore this issue. We will first introduce the main concepts behind commoditization and innovation before explaining what is going on in IT. Focusing on the field of cloud computing we will examine the benefits and downsides of this change and how standardization can create more innovation and not less. We will then dive into the management challenges this brings, why open source is essential for the future and why you have little choice but to adapt.

Finally, we will use all of these ideas to explore mechanisms for coping with this constant change.

Photo of Simon Wardley

Simon Wardley

Leading Edge Forum (CSC)

Simon Wardley is a Researcher for CSC’s Leading Edge Forum, a global research and thought leadership community dedicated to helping large organizations become more successful by identifying and adopting Next Practices at the growing intersection between business and information technology. Simon’s focus is on the intersection of IT strategy and new technologies, and he currently leads our research entitled The Clash of the Titans.

Simon’s most recent published research (December 2014) is entitled Of Wonders and Disruption where he attempts to predict the nature of technological and business change over the next 20 years. His previous research covers topics including The Future is More Predictable Than You Think: A Workbook for Value Chain Mapping. Simon has also covered topics including Beware of Geeks Bearing Gifts: Strategies for an Increasingly Open Economy, Learning from Web 2.0 and A Lifecycle Approach to Cloud Computing.

Simon has spent the last 15 years defining future IT strategies for companies in the FMCG, Retail and IT industries. From Canon’s early leadership in the cloud computing space in 2005, to Ubuntu’s recent dominance as the No 1 Cloud operating system.

As a geneticist with a love of mathematics and a fascination in economics, Simon has always found himself dealing with complex systems, whether it’s in behavioural patterns, environmental risks of chemical pollution, developing novel computer systems or managing companies. He is a passionate advocate and researcher in the fields of open source, commoditization, innovation, organizational structure and cybernetics.

Simon is a regular presenter at conferences worldwide, and was voted as one of the UK’s top 50 most influential people in IT in ComputerWeekly’s 2012 and 2011 polls.

  • 3Tera, Inc
  • Ascentium
  • Awareness
  • HiveLive, Inc.
  • ImageSpan
  • Jive Software
  • Juniper Networks
  • Kapow Technologies
  • Keynote Systems
  • LithiumTechnologies
  • Nokia
  • nomee
  • Qtask
  • Rackspace Hosting
  • Remy
  • TamTamy
  • Vignette
  • Yola (fka SynthaSite)
  • Znak
  • IBM
  • eBay
  • Microsoft Corporation
  • Adobe Systems, Inc.
  • EffectiveUI
  • Germany Trade & Invest
  • NeuStar
  • ONEsite

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