In today’s computing world, it can often feel like we are drowning in wave after wave of new trends such as mashups, service oriented architecture and cloud computing. This sea of concepts is simply the manifestation of an underlying change in IT. Our industry is moving from a product to a service based economy. This shift is a result of the commoditization of IT, but then again not all IT is being commoditized, some is still an innovation, isn’t it?
This talk will explore this issue. We will first introduce the main concepts behind commoditization and innovation before explaining what is going on in IT. Focusing on the field of cloud computing we will examine the benefits and downsides of this change and how standardization can create more innovation and not less. We will then dive into the management challenges this brings, why open source is essential for the future and why you have little choice but to adapt.
Finally, we will use all of these ideas to explore mechanisms for coping with this constant change.
Simon Wardley is a Researcher for CSC’s Leading Edge Forum, a global research and thought leadership
community dedicated to helping large organizations become more successful by identifying and
adopting Next Practices at the growing intersection between business and information technology.
Simon’s focus is on the intersection of IT strategy and new technologies, and his most recently published research
report is entitled, The Future is More Predictable Than You Think: A Workbook for Value Chain Mapping. Simon
has also covered topics including Beware of Geeks Bearing Gifts: Strategies for an Increasingly Open Economy,
Learning from Web 2.0 and A Lifecycle Approach to Cloud Computing.
Simon has spent the last 15 years defining future IT strategies for companies in the FMCG, Retail and IT industries.
From Canon’s early leadership in the cloud computing space in 2005, to Ubuntu’s recent dominance as the No 1
Cloud operating system.
As a geneticist with a love of mathematics and a fascination in economics, Simon has always found himself dealing
with complex systems, whether it’s in behavioural patterns, environmental risks of chemical pollution, developing
novel computer systems or managing companies. He is a passionate advocate and researcher in the fields of
open source, commoditization, innovation, organizational structure and cybernetics.
Simon is a regular presenter at conferences worldwide, and was voted as one of the UK’s top 50 most influential
people in IT in ComputerWeekly’s 2012 and 2011 polls.
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