The business landscape has changed dramatically over the last year and Web 2.0 concepts have only become more important factors for driving business survival and success. This informative session takes a deep dive into practical and potent techniques that can be used to rapidly energize any organization with new innovative methods for cutting costs, driving growth, and spurring innovation over the network. Strategies are explored in detail for minimizing risk and disruption from the change and transformation to new business models that is often required in the face of today’s economic realities.
Explicitly designed for businesses large and small – from Fortune 500s to Internet startups – this tutorial takes a comprehensive look at how to improve nearly every aspect of a business with the latest 2.0 era approaches including product development, marketing, customer relationships, sales, line of business, back office, operations, IT, and software development. Even the fundamental rules of business today are reassessed with an eye for how they can be made more efficient, productive, cost-effective, and resilient to competitive and traditional market pressures. Special emphasis is given to new and emerging strategies that are not yet widely known but have had early successes.
The tutorial highlights specific techniques with case studies and initial results from the field to back up the findings and strategies presented. Key topics include how to use crowdsourcing, peer production, Product Development 2.0, open data/content, open innovation, and open source to cut costs and improve margins while redefining how products and services are designed and operate. Technologies covered include SaaS, cloud computing, cloudsourcing, social software, Enterprise 2.0, open APIs, mashups, lightweight IT (netbooks, virtualization, etc.), next-generation SOA, Web-Oriented Architecture, and much more. Attendees will come away with a comprehensive and clearly defined set of actionable strategies for improving their businesses with the latest Web 2.0 techniques. All provided is an up-to-the-minute map of the modern landscape of business/network/product intersection. This in-depth tutorial is designed for both technical professionals and business people and the only prerequisite is a good grasp of Web concepts.
Dion Hinchcliffe is an internationally recognized business strategist and enterprise architect who works hands-on with clients in the Fortune 500, federal government, and Internet startup community.
Dion helps lead the industry by evolving the thinking for next-generation businesses in various social media including ZDNet’s influential Enterprise Web 2.0 Blog and the Web 2.0 Blog. He is extensively published in leading industry periodicals and journals including the Microsoft Architecture Journal, AjaxWorld Magazine, SOA/Web Services Journal, and is currently Editor-in-Chief of the Social Computing Journal. His thought leading work has been covered in BusinessWeek, CNET News, Wired Magazine, CIO Magazine, and other well-known news outlets.
In addition to helping organizations deliver large-scale Web 2.0 and Enterprise 2.0 solutions as a Senior Vice President at the Dachis Group, Dion is also is a regular keynote speaker on the topics of Web 2.0, SOA, and Enterprise 2.0 and has presented or keynoted at Web 2.0 Expo, CeBIT, Business Integration Forum, Interop, JavaOne, SOA Web Services Edge, Enterprise 2.0 Conference, Office 2.0, and many other major business and software conferences. Dion has also been instrumental in pioneering ideas around next-generation SOA and Product Development 2.0, with many of those ideas being shared in his blog on Musings and Ruminations on Building Great Systems.
He is also the founder of the popular Web 2.0 University, the world’s leading education solution for Web 2.0 and next generation SOA. He can be reached at firstname.lastname@example.org and on Twitter @dhinchcliffe.
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