Douglas Rushkoff is author of 15 best-selling books on media, technology, and culture, including Program or Be Programmed, Present Shock, and most recently Throwing Rocks at the Google Bus. Douglas made the PBS Frontline documentaries Generation Like, Merchants of Cool, and The Persuaders, wrote the graphic novels ADD and Testament, and originated concepts from “viral media” to “social currency.” He’s currently professor of media theory and digital economics at CUNY’s Queens College and lectures around the world about media, society, and change. Douglas won the Marshall McLuhan Award for his book Coercion and the Neil Postman Award for Career Achievement in Public Intellectual Activity. He is also founder of the Laboratory for Digital Humanism and a research fellow for the Institute for the Future.
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