Whether you’re just starting a business, looking for capital, or working to outlast the market drought, this workshop is for you. Learn what goes on inside the minds of investors, how to present and defend your business, and how to land your first customers. Workshop topics will include venture fund mechanics, financing, marketing, revenue models, early customer acquisition, and sales. Specific discussions will include:
Christine Herron has spent her career finding new and innovative information technologies. She is currently a Principal with First Round Capital, an early-stage venture capital firm. Previously, Christine was a director at Omidyar Network, where she developed the Media practice strategy and drove $15 million in early-stage placements.
Prior to joining Omidyar Network in 2005, Christine was the VP of Marketing for Mission Research, which develops small business CRM solutions. While there, she led marketing from initial business plan authoring through paying customer and distribution partner acquisition. Earlier, Christine was the founder and CEO of Mercury2, a software-as-a-service developer of international trade logistics systems, and managed Internet products for both NetObjects and Microsoft.
Christine started as an investor with Geocapital Partners, where she focused on early Internet infrastructure and network management software. Her investments there included Netcom Online Communications, AXON Networks, D-Vision Systems, ViaGrafix, and FocusVision. In each case, Geocapital was the initial professional investor and helped to bring the company to a dominant market position.
Christine was ranked one of the Top 20 Women in Technology in 2000 by AltaVista and holds both an MBA from Stanford University and a BA in English from Columbia University.
Bryce co-founded O’Reilly AlphaTech Ventures in 2005. At OATV he focuses on consumer and enterprise software and services investments.
Prior to OATV, Bryce sourced and lead a number of successful early stage investments at Wasatch Venture Fund, a Draper Fisher Jurvetson affiliate. In 2004, Bryce co-founded the Open Source Business Conference (sold to IDG) in order to spark a conversation around commercializing the highly disruptive technologies and services emerging from the open source community. Prior to Wasatch, Bryce was a member of a small team at vertical search pioneer Whizbang! Labs. While at WhizBang!, he defined and launched the FlipDog.com division (sold to Monster Worldwide). He began his career in technology doing large enterprise software deployments, saving his employer from the dreaded Y2K Bug.
His investments at OATV include GameLayers, OpenX, Parakey (acquired by Facebook), Path Intelligence, Satisfaction and Wesabe. He holds a B.A. in Philosophy from Brigham Young University.
Matt Asay is vice president of mobile at Adobe. With more than a decade in open source and its application in Big Data and mobile, Asay most recently ran community, marketing and business development at MongoDB, and has served as VP of business development at real-time analytics company Nodeable (acquired by Appcelerator in October 2012); VP of business development at mobile HTML5 start-up Strobe (now part of Facebook); chief operating officer at Canonical, the Ubuntu Linux company; GM, Americas and VP of business development at Alfresco; and part of the team that helped put Novell on its open source track. Asay is an emeritus board member of the Open Source Initiative (OSI) and earned his juris doctorate at Stanford, where he focused on open source and other IP licensing issues, and his MA from the University of Kent at Canterbury and his BA from Brigham Young University. Asay is a regular columnist for ReadWrite, TechRepublic and InfoWorld.
Jeff Bonforte is the CEO of Xobni. He’s worked in email, voice and messaging for more than 10 years. Prior to joining Xobni in 2008, Bonforte was VP of Social Search at Yahoo!, where he ran Yahoo! Answers and Delicious. Jeff also ran Yahoo! Messenger and oversaw its move from #2 to #1 IM client in the US. Before Yahoo!, Jeff was President and Founder of Gizmo5, an innovator in VoIP that was purchased by Google in 2008. In 1997 Jeff founded and was the CEO of i-drive, the largest online storage tool of the time, with over 10mm monthly unique visitors.
Jeff earned his BA in Classical Civilizations He lives in San Francisco with his wife, son and dog.
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