The purpose of this panel is to educate attendees on the influence of consumers’ local-thinking in this new world, and how even online brands and companies are better served by thinking about their customer’s and audience’s offline worlds.
- What has changed, why is local important to ME?
- Real-world examples of local and how it has contributed to success
Note: TheFind, NearbyNow, and Yelp are also developing iPhone apps, and can speak to that briefly as well.
- How can attendees use this?
Siva Kumar is a seasoned technology entrepreneur with a history of building successful information technology and software companies. Prior to TheFind.com, Kumar co-founded eight other venture-funded start-ups in his career: Onebox (acquired by Openwave), BridgeSpan (acquired by Hall Settlement Systems), Impresse (acquired by PrintCafe/Creo Systems), Seven, Vialto (acquired by Cisco Systems), Scalent Systems and Telera (acquired by Alcatel). Currently, he sits on the boards of both TheFind.com and SPOCK and previously served terms as president of Scalent Systems, president and CEO of Impresse Corporation and chairman of Onebox.
Kumar previously worked as vice president of marketing at Chromatic Research (acquired by ATI) and held the positions of vice president of marketing and general manager at Frame Technology (IPO and later acquired by Adobe Systems). Kumar was the director of marketing for networking products at Oracle and also held product marketing positions at Apple. Kumar began his marketing career at Intel, where he served as the senior product manager for the 80386 and 80486 microprocessors.
Kumar holds an MBA from the University of Chicago, an MS from Pennsylvania State University and a BS from Indian Institute of Technology in Madras, India.
Scott Dunlap is the CEO of NearbyNow, Inc, which has developed “Google for shopping malls” – a service that allows a consumer to find any product, brand, or sale in a mall using the Internet or mobile phone. This allows retailers and brands to target nearby consumers with a “high intent to buy”.
Scott has over 14 years of experience in the technology field, and has been an early executive at a number of successful companies such as E.piphany Software (9th highest IPO of 1999), Loudcloud/Opsware (IPO, 2001), 4charity.com (sold to Innovaware), and Avolent. He has a BS from the University of Oregon, and an MBA from Stanford University.
Joel is Chief Executive Officer of Krillion. Prior to founding Krillion, Joel was the Director of Business Development and chief negotiator for the Yahoo! Search business unit, where he was responsible for establishing and managing strategic partnerships and executing new revenue-producing channels and business initiatives including Yahoo!‘s Search, Access and subscription services businesses. In addition, he previously managed day-to-day aspects of the company’s sponsored search relationship with Overture Services prior to Yahoo!’s acquisition of the company.
Prior to his work for Yahoo! Search, Joel worked in business development for Yahoo! Consumer Services, where he was responsible for development and implementation of Yahoo!-branded Internet access services including services offered through alliances with SBC and other broadband and narrowband providers.
Before joining Yahoo!, Joel ran business development for Rentals.com until it was acquired by Primedia in 2001. Joel started his career as an attorney with Wilson, Sonsini, Goodrich & Rosati, where he represented and advised public and private companies, successfully navigating companies through a series of high-profile IPOs and acquisitions.
CEO and founder Zvents
Partner and founder NetService Ventures
2005 Web 2.0 Conference LaunchPad presenter
Greg Sterling is the founding principal of Sterling Market Intelligence, a consulting and research firm that tracks the impact of the Internet on offline consumer purchase behavior and its disruption of traditional media. SMI covers consumer adoption and ad models across a range of market segments, including local search, online yellow pages, online newspapers and classifieds, mobile search, social media and multi-channel shopping. Sterling is also the lead analyst for LocalMobileSearch, an advisory service from Opus Research.
Before founding SMI, Sterling ran The Kelsey Group’s Interactive Local Media program. Prior to The Kelsey Group, Sterling was at TechTV where he helped produce “Working the Web,” the first national television show dedicated to e-business and the Internet. Prior to TechTV he was a founding editor and executive producer at AllBusiness.com. Before joining AllBusiness, Sterling was a practicing attorney in San Francisco.
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