Humans are funny animals, and behave in surprising ways. In an information space, a human’s needs are simple and his behavior straightforward. Find. Read. Save. But once you get a bunch of humans together, communicating and collaborating, sometimes you see the madness of crowds and sometimes the wisdom of crowds. For example, an online news service is as likely to select an insightful political commentary or an illegal crack for a piece of software as their top story. This makes the architecture in social spaces the most challenging work a designer can take on.
While your designs can never control people, but it certainly can encourage good behavior and discourage bad.
This workshop teaches core principals for creating robust and vibrant online communities, and illuminates critical design decisions that help a community thrive. Learn about the building blocks of social software, and which ones are most relevant to your business. Learn how to promote desired behaviors with interface design, and who’s doing it right. Learn when to apply familiar designs (such as with logging in or adding a friend) and when to strike out into entirely new territory.
I’ll answers questions like:
We’ll discuss why wikitorial failed, why social network are hard to launch in the enterprise, and why Twitter works… for Twitter. From The Well to LinkedIn, we’ll examine where community helps you thrive and when it can bite you on the keister.
Group activities will include
Christina is the newly minted General Manager of Social Networking at MySpace. Previously she was Principal Product Manager at Linkedin, running the activity stream, communication products, and launched the events application. Before that she founded a startup where she developed the collaborative blogging tool PublicSquare. As well, she founded Boxes and Arrows, an online magazine of design and the Institute for Information Architecture; and built the Search and Marketplace design team at Yahoo!, leading reinventions of the search and shopping product designs.
She is also a teacher, having written the best selling Information Architecture: Blueprints for the web and has spoken on the topic of the human experience in information spaces at conferences worldwide.
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