Putting Web 2.0 to Work: Social Software in the Enterprise

Ross Mayfield (SlideShare, Inc.)
Web 2.0 at Work
Location: 2010
Average rating: ***..
(3.67, 6 ratings)

The “old” notion of the workplace is changing. Employees aren’t punching time clocks anymore. Today, more employees are spending more time working remotely, and many of today’s companies have employees working together on the same projects from different corners of the globe in separate time zones. This creates changes to the way people work. Employees are in need of a smarter approach to techniques used amongst colleagues for collaboration, and the current Web 2.0 implementations, such as wikis and microblogging, are providing that new context to workplace integration and best practices.

Web 2.0 for the enterprise needs to be geared towards providing a secure form of collaboration that takes place within the framework of a rich contextual backdrop. Ross Mayfield will discuss the new wiki workplace and how Web 2.0 technologies re-shape the way enterprises do business, including how their employees communicate and collaborate and how these businesses interact with their partners, suppliers and customers. Ultimately, the more effortlessly employees can communicate, collaborate and share new insights with one another, the faster an organization can respond to changing customer expectations and business conditions. Mayfield will provide existing examples of how companies can receive all the benefits of competitive social software as well as provide insight into how this marketplace is evolving with the available tools in circulation and how this impacts employee productivity.

Photo of Ross Mayfield

Ross Mayfield

SlideShare, Inc.

Ross Mayfield is Chairman, President & Co-founder of Socialtext, the first wiki company and leading provider of Enterprise 2.0 solutions. A noted blogger and industry expert, he is a serial and social entrepreneur. Mayfield has grown Socialtext to over 4,000 customers with Software-as-a-Service, Appliance and Open Source solutions. Mayfield partnered with Dan Bricklin, the creator of the first spreadsheet visiCalc, to co-develop and distribute SocialCalc. Socialtext is backed by Draper Fisher Jurvetson, SAP Ventures and Omidyar Network.

Previously, Mayfield served as VP of Marketing for a Fujitsu spinout and CEO of an enterprise risk management software company. Mayfield co-founded and served as president of RateXchange (AMEX:RTX), the leading B2B commodity exchange for telecom. Mayfield served as the marketing director of the largest privately held telecommunications group in Eastern Europe and was the internal lead manager of their Initial Public Offering. He also founded an ISP, a web-design company, and has served on a number of Advisory Boards of high tech startups.

Mayfield is a former advisor to the Office of the President of Estonia and began his career in the non-profit sector. He holds a B.A. in Political Science from the University of California at Los Angeles and completed the Management Development for Entrepreneurs (MDE) program of the Anderson School of Business. He resides in his hometown of Palo Alto with his wife and two children.

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