In software engineering, an anti-pattern is a design pattern that appears to be a good idea but is ineffective or far from optimal in practice, taking you from a problem to a bad solution. Some educators claim that we learn more from errors than from successes, hence the value of identifying anti-patterns.
The powerful combination of buzz and herd behavior has led companies in traditional industries to invest in blogs, wikis, social networking and other Web 2.0 tools and services, to foster collaboration and knowledge sharing and to reach out to clients and business partners. However, for many of them results have been lukewarm at best. In his role as an Emerging Technologies evangelist at IBM, Aaron has been working with a wide variety of clients worldwide, providing consulting advice on Web 2.0 to enterprises large and small.
This session will explore some of the common anti-patterns he observed in global enterprises that may explain why some of the benefits of Web 2.0 are not materializing fast enough, and will provide recommendations on how your organization can avoid common pitfalls.
Hot topics such as the lack of an ROI model or measurement framework, a dominant command-and-control corporate culture, and the perceived risks around Web 2.0 will also be discussed.
Aaron Kim is a Senior Managing Consultant and an Emerging Technologies Evangelist with IBM Global Business Services. He co-chairs the IBM Web 2.0 for Business community, with over 1,000 members worldwide, and has been a speaker at several conferences and client events on the topics of Enterprise Web 2.0 and Social Computing.
In his current role, Aaron has been active with clients and client teams in Canada, US, Spain, UK, Switzerland, Turkey and South Africa, acting as a catalyst to bring Web 2.0 to the enterprise, and routinely provides consulting advice to executives and decision makers in industries as diverse as banking, insurance, telecommunications, government, and media.
He holds a bachelor’s degree in Biology from the University of São Paulo, Brazil, and an MBA degree from the Rotman School of Business (University of Toronto), in Canada.
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