Sure, you know how to create standard reports, but what can you do if you really dig into the analytics? In our session, we’ll show you how to easily create in-depth analytics reports using a variety of sources. Our top 10 customized analytics reports include a motive analysis (where you can analyze the motive of individual keywords and then optimize your high-level messaging), click through rate analysis (where you optimize meta descriptions for better performance without affecting your positioning), member vs. non-member analysis (where you look at how members differ online versus non-members), and much more!
Discussion topics:Half scientist, half entrepreneur, Craig is Red Bricks Media’s Chief Strategist and guardian of the “special sauce” that makes up our marketing strategy. Since 1999, he has been on the cutting edge of Search Engine Optimization, helping a range of clients achieve significant sales improvements through higher search rankings. Craig’s rigorous experimentation and innovative analysis have become the basis for Red Bricks Media’s approach to all SEO engagements. Before Red Bricks Media, Craig founded and was CEO for Community Musician, an online service that grew to over 90,000 members and over six figures in revenue in just one year. When he’s not playing guitar and singing lead in his band, Erogenous Jones, Craig publishes thoughts on his Mostly Search Blog and teaches Search Engine Optimization at Academy X in San Francisco, CA. Craig holds degrees in English and Molecular Biology from St. Lawrence University and the University of Oregon, respectively.
Comments on this page are now closed.
Natalia Dugandzic
415-947-6709
ndugandzic@techweb.com
Matthew Balthazor
949-223-3628
mbalthazor@techweb.com
Have a suggestion for a speaker or topic at Web 2.0 Expo San Francisco? Send an email to: sf-idea@web2expo.com
Maureen Jennings
707-827-7083
maureen@oreilly.com
or
Natalia Wodecki
415-947-6762
nwodecki@techweb.com
View a complete list of Web 2.0 Expo contacts.
Comments
@Dawn, looks like they’re up now.
I couldn’t make it to this presentation because of the time change. Can somebody tell me how I can get the slides for this presentation? Thanks.
great session – clearly a thought leader in the field, truly insightful, useful & accessible content and, yes, a funny guy.
Great talk, loved the philosophy part and Motive Analysis. Funny guy, too.
Thanks!
Yes, its in Room 2006 starting now
I don’t see this on the schedule for today. Is this session still going on?