Sure, you know how to create standard reports, but what can you do if you really dig into the analytics? In our session, we’ll show you how to easily create in-depth analytics reports using a variety of sources. Our top 10 customized analytics reports include a motive analysis (where you can analyze the motive of individual keywords and then optimize your high-level messaging), click through rate analysis (where you optimize meta descriptions for better performance without affecting your positioning), member vs. non-member analysis (where you look at how members differ online versus non-members), and much more!Discussion topics:
Half scientist, half entrepreneur, Craig is Red Bricks Media’s Chief Strategist and guardian of the “special sauce” that makes up our marketing strategy. Since 1999, he has been on the cutting edge of Search Engine Optimization, helping a range of clients achieve significant sales improvements through higher search rankings. Craig’s rigorous experimentation and innovative analysis have become the basis for Red Bricks Media’s approach to all SEO engagements. Before Red Bricks Media, Craig founded and was CEO for Community Musician, an online service that grew to over 90,000 members and over six figures in revenue in just one year. When he’s not playing guitar and singing lead in his band, Erogenous Jones, Craig publishes thoughts on his Mostly Search Blog and teaches Search Engine Optimization at Academy X in San Francisco, CA. Craig holds degrees in English and Molecular Biology from St. Lawrence University and the University of Oregon, respectively.
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