IF you’d like to chat or meet, please text or call me on my cell: 510 504 1109. Thanks.
Whitney: CEO, Brandguru of Whitney & Company
We’re a global consultancy focused on branding, marketing, and growth. We help organizations grow and transform by getting more out of their brands, their investments, and their people. By specializing in Aspirational Branding, we look at where you came from, where you are now, and where you could and should go, and then work with you on to how to get there.
Whitney & Company is committed to building successful branded businesses and organizations with consultants based in Berkeley, San Francisco, Los Angeles, Seattle, Portland, New York, Boston, Florida, Washington D.C., London, Germany, India, Singapore, Bejing, Shanghai, and Tokyo. We provide strategic, creative and organizational expertise that diminishes execution risk and increases the value of emerging companies. Whitney & Company works with its partner companies to help them leverage brand strength across multiple distribution channels and/or industry sectors.
Building a brand is the process of creating a stand-alone identity for a company that fuels all customer company relationships. As the global consumer marketplace becomes more complex and changes with ever increasing rapidity, the ability to tap the power of a brand and capture consumer imagination will become an absolute business necessity. Building a brand involves an entire business system and is core to business strategy.
Whitney & Company’s brand strategy practice builds brands from the inside out by merging the classically discreet areas of marketing and brand management with organizational development. We create organizational capacity to face and solve business challenges by finding answers within a company’s own roots and systems. This differs from a more traditional consulting approach where company issues are taken away, solved, then returned as answers.
Our areas of expertise lend themselves to companies and organizations of all sizes that possess entrepreneurial spirit and seek to become highly functioning enterprises. We bring fresh thinking to every business along with hands on expertise. Our brand strategy assists leaders in growing their companies and their people through critical transition years.
Whitney & Company is keenly interested in bringing purpose and meaning into business relationships. We are committed to nurturing people, encouraging entrepreneurial collaboration and cultivating ideas that bring ventures to life. Above all we are focused on creating tangible value and lasting results through effective partnerships. Our brand strategy practice provides comprehensive services to design and implement growth strategies, assess brand risk, measure brand value, and support the growth of emerging branded businesses.
Natalia Dugandzic
415-947-6709
ndugandzic@techweb.com
Matthew Balthazor
949-223-3628
mbalthazor@techweb.com
Have a suggestion for a speaker or topic at Web 2.0 Expo San Francisco? Send an email to: sf-idea@web2expo.com
Maureen Jennings
707-827-7083
maureen@oreilly.com
or
Natalia Wodecki
415-947-6762
nwodecki@techweb.com
View a complete list of Web 2.0 Expo contacts.
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