Kathy Mandelstein
Director - WW Marketing Programs. Web & Events, IBM Software Group

Kathy Mandelstein currently oversees worldwide marketing programs, web and events for IBM Software Group focused on the business value of effective software delivery and IBM Rational. Kathy has been a pioneer in launching successful social media marketing efforts, as well as developing both dedicated communities and participating in established communities on the web. Over the past six years, Kathy led ibm.com/developerWorks and ibm.com/alphaWorks, as well as marketing programs to developers for all of IBM. Her past history includes leading various Web development and marketing teams in IBM Software Group. She has focused on software development teams and Business Partners for the last eleven years and began at IBM by leading the Java and e-business campaigns for these audiences. Before joining IBM in 1997, Kathy managed one of the earliest successful retail Web sites, www.jcpenney.com. Kathy has over 22 years of professional experience in the areas of management, marketing, sales, web development, advertising and corporate communications. Mrs. Mandelstein holds a B.S. from the University of Texas at Austin and a Global MBA from the University of Texas at Dallas. Past speaking engagements include Web 2.0 Expo, Evans Data Conferences, Marketing Sherpa Conference, SD Best Practices, Java One and numerous IBM conferences, events, webcasts, podcasts and IBM TV segments. Quoted in the press including:InternetNews, Information Week, ComputerWorld, InfoWorld, B2B Magazine, PCWorld, SD Times, CNet, Dr Dobbs Development Journal, and Integration Developer News. Featured in Laura LeMay’s book “Creating Web Sites that Sizzle” and Sandy Carter’s book “The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market.” Follow Kathy on Twitter: @katmandelstein

Web sites include: www.ibm.com/rational, jazz.net, www.ibm.com/developerWorks, www.ibm.com/alphaworks, www.connectmrfong.com