Sponsors
  • Etelos
  • IBM
  • Microsoft
  • Adobe Systems, Inc.
  • Cynergy
  • Nokia
  • Openmaru Studio
  • WebEx
  • AOL
  • Citrix Systems
  • Coghead
  • Confident Technologies
  • Disney
  • Disney
  • EffectiveUI
  • F5 Networks
  • HCL Technologies
  • Intuit Quickbase
  • Oracle
  • S60
  • Salesforce.com
  • Spinscape
  • Sun Microsystems
  • Symphoniq Corporation
  • TeleAtlas
  • Yahoo! Inc.
  • Amazon Web Services
  • Atlassian Software Systems
  • awareness
  • BroadSoft
  • Curl
  • Denodo
  • Dixero
  • Force10 Networks
  • Humanix Inc.
  • Intel
  • JackBe
  • Jaduka
  • Jive Software
  • Juniper Networks
  • Kapow Technologies
  • Keynote Systems
  • Leverage Software
  • LiquidApps
  • LithiumTechnologies
  • LongJump
  • Morfik
  • Mzinga
  • NeuStar
  • Octopz
  • ONEsite
  • OpSource
  • Panther Express
  • Profy
  • Real Time Content
  • Rearden
  • Rearden Commerce
  • Remy
  • Reply
  • spigit
  • StreamVerse, Inc.
  • StrikeIron
  • XBOSoft
  • Znak
  • O'Reilly Alpha Tech Ventures
  • Panorama Capital
  • ACM Queue
  • Berlin Partner
  • BlogHer
  • Business Marketing Association
  • Dr. Dobbs
  • Fast Company
  • GigaOM
  • Juniper Research
  • Mashable
  • MSDN Magazine
  • NewTeeVee
  • Revenue Magazine
  • TechNet
  • Technorati
  • Topix
  • Webware
  • Wired
  • WOW

Sponsor & Exhibitor Opportunities

Vicki Sanders
415-947-6107
vsanders@techweb.com

Media Sponsor Opportunities

Liliana Arancibia
415-947-6179
larancibia@cmp.com

Press/Media Inquiries

confpr@oreilly.com

or

Natalia Wodecki
415-947-6762
NWodecki@cmp.com

Contact Us

View a complete list of Web 2.0 Expo contacts.

Schedule: Marketing and Community sessions

How has internet marketing changed in the past few years? What new techniques are companies using to launch their business and products? Find out how Search Engine Optimization (SEO) and Search Engine Marketing (SEM) along with web analytics are turning online marketing from art into science. See why Facebook, MySpace, Google, and LinkedIn are creating a Social Networking Revolution and helping you make lots and lots of “friends”. Learn how to create buzz with viral marketing, social networks, the social graph, and community evangelism. This track will tell you everything you need to know about blogs, social networks, online videos, widgets and other online marketing tools that make a difference.

9:00am Tuesday, 04/22/2008
Free Traffic: SEO/SMO 101 (Search Engine & Social Media Optimization)
Location: 2009
Stephan Spencer (The Art of SEO), Muhammad Saleem (Advantage Consulting Services (ACS))
This workshop will cover the fundamentals of search engine optimization (SEO) and social media optimization (SMO). The workshop will focus on how to acquire unpaid (aka "organic") web site visitors from search engines like Google & Yahoo, as well as from social networking & social media sites like Digg, MySpace, Facebook, & YouTube. Read more.
1:00pm Tuesday, 04/22/2008
Intro to Blogs & Social Media Marketing 101
Location: 2009
Nick Gonzalez (SocialMedia), Eric Eldon (VentureBeat), Trisha Okubo (Omiru: Style for All)
This workshop will cover the fundamentals of blogging, social media marketing, and community evangelism using a variety of tools, content, and techniques (but primarily blogging!). Additional topics to cover may include viral videos, photoblogging, podcasting, and microblogging, Read more.
8:30am Wednesday, 04/23/2008
Community Building: Good, Bad, and Ugly
Location: 2009
Dawn Foster (Intel), Jeremiah Owyang (Forrester Research), Bob Duffy (Intel), Kellie Parker (PC World & Macworld)
A great community requires considerable forethought, attention to technology, and a dose of know-how to manage the unruly. Read more.
9:40am Wednesday, 04/23/2008
Strategic Domain Name Selection for Increasing Traffic and Conversion Rates
Location: 2010
Jeremiah Johnston (Sedo)
Learn how you can build a portfolio of traffic-generating “Direct Navigation” domain names to drive additional traffic to your web site while simultaneously increasing conversion rates. Read more.
10:50am Wednesday, 04/23/2008
Consumer 2.0: How Web 2.0 is Changing Moods, Metrics, & Monetization
Location: 2009
Rafe Needleman (CNET), Konrad Feldman (Quantcast), Erin Hunter (comScore, Inc.), Garrick Schmitt (Avenue A | Razorfish), Murtaza Hussain (Peanut Labs, Inc)
Consumers are rapidly adopting new behaviors powered by Web 2.0 technologies. What can demographics, metrics, and market research tell us about users, usage, and monetization? Find out more from this panel of consumer research experts about changes in online user behavior and how it affects internet marketing techniques. Read more.
1:30pm Wednesday, 04/23/2008
Best-kept Secrets to Search Engine Optimization Success: the Art and the Science
Location: 2009
Stephan Spencer (The Art of SEO)
No SEO fundamentals here—take your SEO skillset to the next level. Get the "secret sauce" to rocketing past your competitors and learn stuff most agencies won't reveal. Read more.
2:40pm Wednesday, 04/23/2008
Creating and Engaging Virtual World Communities
Location: 2009
Geoff Yang (Redpoint Ventures), Craig Sherman (Gaia Online), Reuben Steiger (Millions of Us), Daniel James (Three Rings)
This panel explores the challenges of engaging Virtual World users by enabling dialogue, balancing programmed entertainment with user-generated content, and maintaining a sense of user ownership. Read more.
11:00am Thursday, 04/24/2008
Facebook Marketing: Best Practices
Location: 2009
Jeremiah Owyang (Forrester Research), Evan Mager (AKQA), Holly Liu (Watercooler), Brett Keintz (750 Industries / Stanford GSB), Kevin Barenblat (Context Optional)
Learn from this panel of deployment experts as they discuss strategy and tactics for successful marketing on Facebook. Panel topics to include flyers, advertising, groups, sponsored groups, fan pages, widgets, and Beacon. Read more.
1:30pm Thursday, 04/24/2008
Influence is Overrated
Location: 2009
Jonah Peretti (Buzzfeed)
The Tipping Point is Toast. Robert Scoble, get out of my Feed. Tiger Woods, take your Buick, your Amex, your Wheaties & go home. Jonah Perretti tells us why and how word-of-mouth marketing trumps influence marketing every time. Read more.
2:40pm Thursday, 04/24/2008
Bling, Bling: Monetizing and Marketing Through Widgets
Location: 2009
Ro Choy (RockYou)
Widgets are no longer just for show—embeddable applications now offer an additional strategy for marketing and monetizing online content on social networks and the Web. Read more.
3:50pm Thursday, 04/24/2008
Social Networks and Avatars: Living Studies in Identity, Anthropology, Sociology, and Creativity
Location: 2009
Lauren Bigelow (WeeWorld Inc.)
Real-world companies have trouble gaining relevant insights into the elusive 13-17 year olds. Since avatar social networks do it all day long, they are living studies in identity and social formation. Read more.
11:00am Friday, 04/25/2008
Integrating SEO, Usability, and Internet Marketing for High Performance and Results
Location: 2010
Rebecca Murtagh (Karner Blue Marketing LLC)
The success of a web site is not determined by cool design or technology, but its inherent ability to reach target audiences, resonate with users, and successfully convert visitors to loyal customers. Read more.
1:30pm Friday, 04/25/2008
Maximizing Conversions and Overall Campaign ROI
Location: 2009
Robert Bergquist (Widemile), Sam Ee (MIVA Direct and ALOT)
This session will focus on the step-by-step strategies and tactics employed by MIVA Direct and Widemile, which improved SEM spending efficiency by over 100% in less than 6 weeks. Read more.
2:40pm Friday, 04/25/2008
The Power of Online Communities: Lessons from the Best of the Consumer & Business Community Managers
Location: 2009
Kingsley Joseph (salesforce.com, inc.), Sam Mankiewicz (Kiva.org), Matt Warburton (Yahoo!, Inc.), Heather Champ (Flickr)
What makes Web 2.0 companies different? The people. Online communities can form around personal interests and businesses. Hear from leading community managers on how to develop and manage growth. Read more.
3:50pm Friday, 04/25/2008
How to Create Successful Unconferences, BarCamps, & Meetups for Almost No $$
Location: 2009
Susan Mernit (BlogHer), Elisa Camahort Page (BlogHer Inc), Tara Hunt (Buyosphere), Kaliya Hamlin (Personal Data Ecosystem Consoritum)
Learn how to tap the power of unconferences, barcamps, and more to drive viral marketing, create community, and generate business momentum—for almost no $$. Read more.