Sponsors
  • Etelos
  • IBM
  • Microsoft
  • Adobe Systems, Inc.
  • Cynergy
  • Nokia
  • Openmaru Studio
  • WebEx
  • AOL
  • Citrix Systems
  • Coghead
  • Confident Technologies
  • Disney
  • Disney
  • EffectiveUI
  • F5 Networks
  • HCL Technologies
  • Intuit Quickbase
  • Oracle
  • S60
  • Salesforce.com
  • Spinscape
  • Sun Microsystems
  • Symphoniq Corporation
  • TeleAtlas
  • Yahoo! Inc.
  • Amazon Web Services
  • Atlassian Software Systems
  • awareness
  • BroadSoft
  • Curl
  • Denodo
  • Dixero
  • Force10 Networks
  • Humanix Inc.
  • Intel
  • JackBe
  • Jaduka
  • Jive Software
  • Juniper Networks
  • Kapow Technologies
  • Keynote Systems
  • Leverage Software
  • LiquidApps
  • LithiumTechnologies
  • LongJump
  • Morfik
  • Mzinga
  • NeuStar
  • Octopz
  • ONEsite
  • OpSource
  • Panther Express
  • Profy
  • Real Time Content
  • Rearden
  • Rearden Commerce
  • Remy
  • Reply
  • spigit
  • StreamVerse, Inc.
  • StrikeIron
  • XBOSoft
  • Znak
  • O'Reilly Alpha Tech Ventures
  • Panorama Capital
  • ACM Queue
  • Berlin Partner
  • BlogHer
  • Business Marketing Association
  • Dr. Dobbs
  • Fast Company
  • GigaOM
  • Juniper Research
  • Mashable
  • MSDN Magazine
  • NewTeeVee
  • Revenue Magazine
  • TechNet
  • Technorati
  • Topix
  • Webware
  • Wired
  • WOW

Sponsor & Exhibitor Opportunities

Vicki Sanders
415-947-6107
vsanders@techweb.com

Media Sponsor Opportunities

Liliana Arancibia
415-947-6179
larancibia@cmp.com

Press/Media Inquiries

confpr@oreilly.com

or

Natalia Wodecki
415-947-6762
NWodecki@cmp.com

Contact Us

View a complete list of Web 2.0 Expo contacts.

Schedule: Development sessions

The Web has shown us a new way of building and releasing software. Lightweight frameworks with support for standards and interactivity are the chosen weapons of the day. Ajax, Flash and now Silverlight provide the interactivity. The frameworks, such as Ruby on Rails, Django, and Dojo, ease development. Security is a major requirement for every app. Web services (and users) provide (and share) the data. This track is for experienced programmers looking to improve their understanding of the technical ecosystem—what’s baked now and what’s lurking below the radar.

9:00am Tuesday, 04/22/2008
SEO Friendly Web Application Design
Location: 2014
Nathan Buggia (Microsoft), Vanessa Fox (Nine By Blue)
You've architected your site to run flawlessly in Firefox and IE, but how well is it being crawled by the search engines? With search now driving more than 30% of all traffic to many websites, the answer to this question could have a significant impact on your business. Come learn the best practices for designing your web site in this interactive session for web developers. Read more.
9:00am Tuesday, 04/22/2008
Adobe Flex and AIR Boot Camp
Location: 2010
Duane Nickull (Adobe Systems)
This session is designed for developers with little or no experience in Flash who want to learn how to build rich internet and desktop applications in three hours. Attendees will build nine projects. Read more.
1:00pm Tuesday, 04/22/2008
Creating Semantic mashups: Bridging Web 2.0 and the Semantic Web
Location: 2006
Jamie Taylor (Metaweb), Colin Evans (Metaweb), Toby Segaran (Google)
This tutorial will identify how the architecture of participation can be extended by combining open data and open source semantic technologies. We will use simple, hands-on examples to expose participants to semantic techniques that are possible today. The tutorial will culminate by working through the development of a semantic widget for movie reviews that makes use of the techniques described. Read more.
8:30am Wednesday, 04/23/2008
Content Syndication with Case-Hardened Web Badges
Location: 2010
Kent Brewster (Yahoo!, Inc)
During this session we'll walk you through the major challenges in creating secure interactive badges that can be included in your user's pages with a single line of JavaScript. Read more.
9:40am Wednesday, 04/23/2008
Building the Real-time Web
Location: 2003
Blaine Cook (Poetica)
Real-time interaction is becoming a necessity on the ever-more dynamic Web. Jabber is a powerful established protocol and ideally suited to web application development. Whether you're an API developer or writing client apps, this session offers real experience and practical advice. Read more.
10:50am Wednesday, 04/23/2008
A Symfony Answer
Location: 2006
Dustin Whittle (Yahoo!)
An exploration into how to work with open source frameworks to create a complete framework (PHP, JS, CSS) for the enterprise. The main focus will be on how Yahoo! redeveloped Y! Answers with symfony and Yahoo! User Interface libraries. Attendees will learn what worked and what didn’t when building a large Web 2.0 product from open source tools. Read more.
1:30pm Wednesday, 04/23/2008
The Dark Side of Ajax
Location: 2003
Jacob West (Fortify Software)
We will look at popular Ajax programming frameworks and how they can make or break the security of an application. Read more.
2:40pm Wednesday, 04/23/2008
Design Your API: Learnings from Twitter and Stamen
Location: 2003
Alex Payne (BankSimple), Michal Migurski (Stamen Design)
Web 2.0 owes much of its success to APIs: protocols to create, distribute, update, and modify the valuable data that comprises the Web. Alex Payne and Michal Migurski will discuss the design of web service APIs from the dual perspectives of client and provider, outlining best practices and cautioning against worst cases. Read more.
11:00am Thursday, 04/24/2008
Future of Databases
Location: 2006
Brian Aker (HP), Dave Campbell (Microsoft), Matt Domo (Amazon SimpleDB), Alistair Croll (Solve For Interesting)
This panel will pull together representatives from the major databases including CouchDB and MySQL. Read more.
1:30pm Thursday, 04/24/2008
A Flickr Approach to Making Sense of the World
Location: 2006
Dan Catt (The Great Outdoors)
Follow along as Flickr takes something simple, geotagging, makes it nearly unfathomably complex by having an awful lot of it, sifts through it while trying not to make the databases cry (that's the trick), and presents it beautifully and elegantly. A behind-the-curtains peek at the fiery hoops we jump through. Read more.
2:40pm Thursday, 04/24/2008
The Art of Testing Web Applications
Location: 2003
Gregg Pollack (Envy Labs)
As web frameworks have evolved into best practices, methods of testing these frameworks are still evolving. We'll take a look at the new testing methodologies coming out of Behavior Driven Development by walking through Ruby on Rails application running RSpec, and we'll also take a look at BDD libraries for Java, .NET, PHP, and JavaScript. Read more.
3:50pm Thursday, 04/24/2008
Social Data: Collecting, Mining, and Using it in Your Applications
Location: 2003
Toby Segaran (Google)
Huge sets of data are generated every day by people using online applications and many techniques for analyzing and interpreting these datasets exist, making it possible to use this data to draw new conclusions, build predictive models, and make web applications smarter. Read more.
3:50pm Thursday, 04/24/2008
Google App Engine: Making it Easier For Developers to Build and Scale Apps
Location: Ballroom - 3rd Level
Kevin Gibbs (Google App Engine)
In this session, we'll discuss the issues developers face building web applications and how developers can leverage Google App Engine to build and scale web applications. Read more.
11:00am Friday, 04/25/2008
Secure Session Management for Web Applications
Location: 2006
Chris Palmer (iSEC Partners)
Developers will learn how to develop web applications that securely manage user sessions, even on the Internet, with cookies and a dash of cryptography. Read more.
1:30pm Friday, 04/25/2008
Developing Firefox Extensions/Add-Ons for Web Sites
Location: 2003
Tim Mason (Wesabe)
More and more companies and individuals are harnessing the popularity and power of Firefox's extendability. This session will walk you through the steps of setting up a development environment, developing a simple "Hello World" add-on, and how to deploy it to the Firefox world at large. Read more.
2:40pm Friday, 04/25/2008
The "How" of OAuth
Location: 2003
Scott Fleckenstein (Get Satisfaction)
Do you want users to share their content from your web site? OAuth can help. OAuth is an emerging community standard that enables authentication between apps. After a brief introduction and explanation of why you should implement it, Fleckenstein will jump into the steps needed to implement OAuth into your application. Read more.
3:50pm Friday, 04/25/2008
Do Try This at Home: Ajax Bookmarking, Cross-site Scripting, and Other Web 2.0 Browser Hacks
Location: 2003
Brian Dillard (Pathfinder Associates)
This session will examine the ways in which standards bodies, browser vendors and library/plug-in authors are shaping the future of our foundational web technologies - and how individual developers can participate in that process. Read more.