James Beriker
President & CEO, Efficient Frontier

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Beriker is the CEO of Efficient Frontier, one of the industry’s first pay-per-click search engine marketing solutions, Beriker is an expert in search marketing and is often called upon to speak at industry events. In the past year, Beriker has presented at the Search Engine Strategies Conference and Expo, as well as Commission Junction University, the premier pay-for-performance industry event for publishers and advertisers.

Before joining Efficient Frontier, Beriker held Vice President, Senior Vice President and General Manager positions at ValueClick, one of the world’s largest providers of online marketing services through its ValueClick Media, Mediaplex, Commission Junction, and Pricerunner brands. At ValueClick, Beriker led the company’s search marketing initiatives, including its pay-per-click search platform, Search123, and its full-service search engine marketing services offering, Commission Junction Search. Beriker was the founder and CEO of Search123 until the company was acquired by ValueClick in May 2003.