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Joseph Smarr is Chief Platform Architect at Plaxo. He is currently leading Plaxo’s “Open Social Web” initiative to put users back in control of who they know when using socially-enabled sites by using open data-sharing standards. An active participant in the Web 2.0 community, Joseph has built web applications for many years, including Plaxo’s online address book, web widgets, and was architect and lead developer of the Plaxo 3.0 rich AJAX address book, calendar, and sync tool. Joseph has a BS and MS from Stanford University in Artificial Intelligence.