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Michiel de Boer, PhD, is director of product development at Zecco.com, the online trading and investment community. He has extensive experience with new business development and entrepreneurial processes at both established and start-up firms. During the first digital wave in the 1990s, he conducted his doctoral research at the Erasmus University, Rotterdam into the impact of multimedia on the publishing industry. During the turbulent times of digitalization impacting the photo imaging industry, he was managing director at the Technotape Group, a multi-national supplier to this industry. In between, he has acted as consultant with Gemini Consulting as well as independently to a wide variety of industries and companies dealing with strategic change.