Sponsors
  • Etelos
  • IBM
  • Microsoft
  • Adobe Systems, Inc.
  • Cynergy
  • Nokia
  • Openmaru Studio
  • WebEx
  • AOL
  • Citrix Systems
  • Coghead
  • Confident Technologies
  • Disney
  • Disney
  • EffectiveUI
  • F5 Networks
  • HCL Technologies
  • Intuit Quickbase
  • Oracle
  • S60
  • Salesforce.com
  • Spinscape
  • Sun Microsystems
  • Symphoniq Corporation
  • TeleAtlas
  • Yahoo! Inc.
  • Amazon Web Services
  • Atlassian Software Systems
  • awareness
  • BroadSoft
  • Curl
  • Denodo
  • Dixero
  • Force10 Networks
  • Humanix Inc.
  • Intel
  • JackBe
  • Jaduka
  • Jive Software
  • Juniper Networks
  • Kapow Technologies
  • Keynote Systems
  • Leverage Software
  • LiquidApps
  • LithiumTechnologies
  • LongJump
  • Morfik
  • Mzinga
  • NeuStar
  • Octopz
  • ONEsite
  • OpSource
  • Panther Express
  • Profy
  • Real Time Content
  • Rearden
  • Rearden Commerce
  • Remy
  • Reply
  • spigit
  • StreamVerse, Inc.
  • StrikeIron
  • XBOSoft
  • Znak
  • O'Reilly Alpha Tech Ventures
  • Panorama Capital
  • ACM Queue
  • Berlin Partner
  • BlogHer
  • Business Marketing Association
  • Dr. Dobbs
  • Fast Company
  • GigaOM
  • Juniper Research
  • Mashable
  • MSDN Magazine
  • NewTeeVee
  • Revenue Magazine
  • TechNet
  • Technorati
  • Topix
  • Webware
  • Wired
  • WOW

Sponsor & Exhibitor Opportunities

Vicki Sanders
415-947-6107
vsanders@techweb.com

Media Sponsor Opportunities

Liliana Arancibia
415-947-6179
larancibia@cmp.com

Press/Media Inquiries

confpr@oreilly.com

or

Natalia Wodecki
415-947-6762
NWodecki@cmp.com

Contact Us

View a complete list of Web 2.0 Expo contacts.

Presentation Files

Presentation files will be made available after the session has concluded and the speaker has given us the files. Check back if you don't see the file you're looking for—it might be available later! (However, please note some speakers choose not to share their presentations.)

There's a lot to learn from how other industries manage creative professionals. Stage managers, editors, conductors, and others can teach us how to build environments that are creative and effective.
Presentation: external link
Follow along as Flickr takes something simple, geotagging, makes it nearly unfathomably complex by having an awful lot of it, sifts through it while trying not to make the databases cry (that's the trick), and presents it beautifully and elegantly. A behind-the-curtains peek at the fiery hoops we jump through.
Presentation: A Symfony Answer Presentation [PDF]
An exploration into how to work with open source frameworks to create a complete framework (PHP, JS, CSS) for the enterprise. The main focus will be on how Yahoo! redeveloped Y! Answers with symfony and Yahoo! User Interface libraries. Attendees will learn what worked and what didn’t when building a large Web 2.0 product from open source tools.
Location-aware web sites, applications, and devices can provide users with rich social connectivity, useful content, and more. This session is about the tools available to bring location to your web site or mobile applications.
Presentations: external link,
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This session is designed for developers with little or no experience in Flash who want to learn how to build rich internet and desktop applications in three hours. Attendees will build nine projects.
Come see, hear and talk about what some of the most innovative companies are doing with Adobe’s RIA technologies. The session will consist of demonstrations and discussion on how these new technologies will drive the web forward. Duane Nickull, Adobe Senior Evangelist, will host the event with the following companies participating:
Presentation: Agile Development Presentation [PDF]
It's difficult to talk about development these days without coming across references to Agile. We'll explore the broad landscape of Agile and Agile-inspired development going into detail about specific practices, and take a look at where these approaches came from, discuss why they're important, and how you can start taking advantage of lessons learned.
No SEO fundamentals here—take your SEO skillset to the next level. Get the "secret sauce" to rocketing past your competitors and learn stuff most agencies won't reveal.
In this session, participants will learn how to build a multiplatform application, and the do's and don'ts of what it takes to design and implement engaging apps that are well received by a social network audience.
This in-depth workshop provides an exploration of the next generation of techniques for creating compelling and highly competitive Web applications. Designed especially for the Web architect and product manager, this session closely examines the latest trends and techniques for leveraging Web 2.0 concepts in Web applications to achieve high levels of growth and user adoption.
Real-time interaction is becoming a necessity on the ever-more dynamic Web. Jabber is a powerful established protocol and ideally suited to web application development. Whether you're an API developer or writing client apps, this session offers real experience and practical advice.
This talk will take a look at new and different approaches to capacity planning, and how they do it at Flickr.
What is the "feel" of your user interface? Is it consistent or jagged? See how an audit of interactions can reveal whether your site delivers a clean, simple, easy-to-operate experience to your users.
Presentation: external link
During this session we'll walk you through the major challenges in creating secure interactive badges that can be included in your user's pages with a single line of JavaScript.
Presentations: external link,
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Effective language is essential to a usable, appealing, platform-independent interface.
Web 2.0 brought a lot of new social networks to the Internet and to company environments. The foundation of a social network is to encourage and motivate people to make quality contributions to the content offered. This would not only make proper justification to it, but also add value to it.
This tutorial will identify how the architecture of participation can be extended by combining open data and open source semantic technologies. We will use simple, hands-on examples to expose participants to semantic techniques that are possible today. The tutorial will culminate by working through the development of a semantic widget for movie reviews that makes use of the techniques described.
User interfaces for Web 2.0, whether on desktop or mobile platforms, reach across culturally diverse user communities, sometimes within a single country/language group, and certainly across the globe. If user interfaces are to be usable, useful, and appealing to such a wide range of users, if social networks are to produce the hoped for communities and revenues,
“Who you know” is a key ingredient of a large number of socially enabled services; yet users are increasingly frustrated at having to re-establish relationships on every new site they visit. We’ll describe the social landscape today, the technologies that are changing what’s possible, and where the Social Web is headed.
Participants will learn best practices and hear case studies on how to design and distribute engaging viral applications on the social web.
Web 2.0 owes much of its success to APIs: protocols to create, distribute, update, and modify the valuable data that comprises the Web. Alex Payne and Michal Migurski will discuss the design of web service APIs from the dual perspectives of client and provider, outlining best practices and cautioning against worst cases.
In this case study, we show how research inspired the design of a system that harnesses the best of Web 2.0 concepts to allow architects to collaborate on humanitarian projects around the world.
Learn about WebEx Connect, Cisco/WebEx's SaaS-platform for developing collaborative applications that are at the center of emerging distributed, global value chains. Learn from WebEx Connect developers how to build applications for WebEx Connect that showcase some of the unique features of the platform.
This session will examine the ways in which standards bodies, browser vendors and library/plug-in authors are shaping the future of our foundational web technologies - and how individual developers can participate in that process.
Souders' book, High Performance Web Sites, describes the 14 best practices he developed while working as the Chief Performance Yahoo!. YSlow, the Firebug extension he created, codified those best practices. Now working at Google, Souders discusses the next set of best practices he's discovered, including the best ways to load JavaScript and where to place (and where not to place) inline scripts.
An entertaining/informative/eye-opening review of the year's biggest failures, disasters, and painful lessons learned. Presented by Jesse Robbins and Artur Bergman of O'Reilly Radar.
This workshop will cover the fundamentals of search engine optimization (SEO) and social media optimization (SMO). The workshop will focus on how to acquire unpaid (aka "organic") web site visitors from search engines like Google & Yahoo, as well as from social networking & social media sites like Digg, MySpace, Facebook, & YouTube.
Games are getting easier and cheaper to build as the drivers of Web 2.0 spill into the games industry. This presentation explores the key drivers of this disruption and identifies some promising paths to create large businesses out of the opportunity.
You want your Web 2.0 site to be Facebook for the Enterprise, but what if no one comes? Hear how leading companies have used lessons learned from online gaming to create critical mass and establish thriving customer communities.
Presentation: Global Design Trends Presentation [PDF]
How do you make it easy to look bigger and more global than you are? How do you create a maintainable yet personal experience for users around the world? Hear about practices and the trade-offs multinational companies make to incorporate cultural diversity in user interface design.
In this session, we'll discuss the issues developers face building web applications and how developers can leverage Google App Engine to build and scale web applications.
Learn how to tap the power of unconferences, barcamps, and more to drive viral marketing, create community, and generate business momentum—for almost no $$.
Web 2.0 is changing the way companies think, work, and run their businesses. From mashups to social networking, these new tools and principles can help improve employee effectiveness, solve business problems, and change the model for smart, social business interactions. Hear what IBM is doing internally, and how they’re helping organizations realize the value of Web 2.0 in the enterprise.
Building apps for Facebook and MySpace have become all the rage, but how can you get people to build apps for your site? Learn the ins and outs of implementing the OpenSocial API into your web site.
Presentation: external link
This workshop will cover the fundamentals of blogging, social media marketing, and community evangelism using a variety of tools, content, and techniques (but primarily blogging!). Additional topics to cover may include viral videos, photoblogging, podcasting, and microblogging,
Presentation: Launch Pad Presentation [PDF]
A platform for notable companies and products to debut
There is a new revolution in Latin America. The region is emerging as a bellwether player for internet trends. See how the Latinos are creating a new media environment and reshaping the society.
To increase the power of enterprise mashups, IT and business users need to expand the scope and include the intellect captured by popular Web 2.0 technologies. This session uncovers how social enterprise mashups can enable valuable on-the-fly information exchanges and develop new ideas to create competitive advantage.
This session describes how advertising revenue can be maximized on difficult to monetize sites, like social networks, through subtle change to text ad format: color, size, placement, etc.
This session will focus on the step-by-step strategies and tactics employed by MIVA Direct and Widemile, which improved SEM spending efficiency by over 100% in less than 6 weeks.
Presentation: external link
The Web and mobile ecosystems are converging, with the Web an evolving medium extending to embrace the mobile platform. New applications of existing web technology are bringing these platforms to life—allowing mobile user experience to live in the Web.
More information coming soon
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Enterprises are beginning to understand the immense importance of the evolution towards a semantic web. Those who have no clear strategies will be no better off than companies who ignored search engine optimization in the 1990s. This talk explores the rationale and reasons why such approaches might be desirable as well as delving into some of the research behind the topics.
Presentation: external link
RSS, Atom, Jabber, OpenID, OAuth, Microformats, and other open community-built technologies took off in 2007 due to a desire to have portable data and social graphs. This talk looks at what caused this topic to become so important, how various open technologies can help to solve these problems, and who is doing it right.
It’s not enough to be a strong visual designer these days- web design has increasingly become a more technical discipline. In this session, we’ll explore the current standards and best practices for web design, along with a sneak peek at how the upcoming release of Adobe Dreamweaver will address some of these growing concerns facing today’s web professionals.
Developers will learn how to develop web applications that securely manage user sessions, even on the Internet, with cookies and a dash of cryptography.
Presentation: external link
You've architected your site to run flawlessly in Firefox and IE, but how well is it being crawled by the search engines? With search now driving more than 30% of all traffic to many websites, the answer to this question could have a significant impact on your business. Come learn the best practices for designing your web site in this interactive session for web developers.
Huge sets of data are generated every day by people using online applications and many techniques for analyzing and interpreting these datasets exist, making it possible to use this data to draw new conclusions, build predictive models, and make web applications smarter.
If you're getting ready to start a Web 2.0 business, or you're looking for seed capital, this workshop is for you. Learn what early stage investors are looking for, how to assess and present your business for funding, and what to expect from the process. Topics include financing, marketing, revenue models, and managing all the other hats every startup entrepreneur needs to wear.
Presentation: external link
This workshop will explain how to use a simple 5-step model for startup metrics to make better product & marketing decisions. The model focuses on measuring user activity at five basic levels of conversion: Acquisition, Activation, Retention, Referral, & Revenue. We'll also provide a basic intro SEO for Startups, and we'll do live "Startup Makeover" reviews at the end of the workshop.
Learn how you can build a portfolio of traffic-generating “Direct Navigation” domain names to drive additional traffic to your web site while simultaneously increasing conversion rates.
Presentation: external link
This session will discuss technologies that can be leveraged for developing the next generation of RIAs that run across operating systems—in the browser and on the desktop, both on and offline.
Presentation: The "How" of OAuth Presentation 1 [PPT]
Do you want users to share their content from your web site? OAuth can help. OAuth is an emerging community standard that enables authentication between apps. After a brief introduction and explanation of why you should implement it, Fleckenstein will jump into the steps needed to implement OAuth into your application.
Presentations: external link,
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As web frameworks have evolved into best practices, methods of testing these frameworks are still evolving. We'll take a look at the new testing methodologies coming out of Behavior Driven Development by walking through Ruby on Rails application running RSpec, and we'll also take a look at BDD libraries for Java, .NET, PHP, and JavaScript.
We will look at popular Ajax programming frameworks and how they can make or break the security of an application.
Hype and tall tales dominate our knowledge of innovation history, and without awareness of the truth, we are set up to fail as innovators. This fun, fast paced, opinion provoking keynote, based on the recent bestselling book The Myths of Innovation (O'Reilly 2007), will dissect the deepest mythologies in tech invention to reveal truths everyone can use in their own work.
Presentation: external link
Kakul Srivastava, director of product management of the popular photo-sharing community Flickr, will discuss enhancing the user experience through tagging and geotagging.
Not many concepts/ technologies have received the kind of hype that Web 2.0 has been subjected to. Observers have even gone ahead and called Web 2.0 the SOA of the Internet. Not only does this hype show no signs of abating but today companies from Intel to Wells Fargo are figuring out how they can create an enterprise that collaborates, innovates freely and “breathes.”
Web 2.0 is all about community, sharing, and personalized experience—all of which have the potential to drive your applications to grow quickly to meet the demands of the users. In this session, we will examine some of the application delivery principles that you can use to build an architecture that can scale and grow as your application demands increase.
Presentation: Web 2_0 Workflow Presentation [PDF]
The new web has become more than interaction; more than design. In this rapid-paced environment, companies and teams need to rethink their process and methodologies to keep up to the pace. Workflow veteran Kelly Goto combines both Agile and User Centered Design (UCD) methodologies to provide you with a new arsenal of best practices to align your design and development processes.
Presentation: external link
What happens when average consumers use Web 2.0 sites to share and find and communicate? This will be a presentation of Web 2.0 user research and live consumer interviews demonstrating good, bad, and ugly.
Presentation: external link
Keynote
Keynote
Presentation: What MySpace Knows Presentation [PPT]
More information coming soon
Communities, collaboration, awareness, simple and open access to data, multiclient support, massive scale, and continuous evolution... We expect these from the Web, why shouldn't we expect them from our software development tools? We should. Learn about the IBM Rational Jazz Platform, inspired by and built on the Web.
Presentation: What Tellme Knows Presentation [PPT]
Keynote
Providing efficient, automated operations is critical to new startups. Utilizing a demonstration company running in EC2, we'll show you what all the components of an automated infrastructure are, how they work together to solve real problems, and why they provide an important competitive advantage.
Are you a web developer interested in attracting 400M+ engaged users with over 30 billion relationships? Need to access over four billion photos? Ever wanted to include instant messaging experiences in your site, or easily add video streaming? How about mapping? We’ve only started.