How has internet marketing changed in the past few years? What new techniques are companies using to launch their business and products? Find out how Search Engine Optimization (SEO) and Search Engine Marketing (SEM) along with web analytics are turning online marketing from art into science. See why Facebook, MySpace, Google, and LinkedIn are creating a Social Networking Revolution and helping you make lots and lots of “friends”. Learn how to create buzz with viral marketing, social networks, the social graph, and community evangelism. This track will tell you everything you need to know about blogs, social networks, online videos, widgets and other online marketing tools that make a difference.
No SEO fundamentals here—take your SEO skillset to the next level. Get the "secret sauce" to rocketing past your competitors and learn stuff most agencies won't reveal.
Widgets are no longer just for show—embeddable applications now offer an additional strategy for marketing and monetizing online content on social networks and the Web.
A great community requires considerable forethought, attention to technology, and a dose of know-how to manage the unruly.
Consumers are rapidly adopting new behaviors powered by Web 2.0 technologies. What can demographics, metrics, and market research tell us about users, usage, and monetization? Find out more from this panel of consumer research experts about changes in online user behavior and how it affects internet marketing techniques.
This panel explores the challenges of engaging Virtual World users by enabling dialogue, balancing programmed entertainment with user-generated content, and maintaining a sense of user ownership.
Learn from this panel of deployment experts as they discuss strategy and tactics for successful marketing on Facebook. Panel topics to include flyers, advertising, groups, sponsored groups, fan pages, widgets, and Beacon.
This workshop will cover the fundamentals of search engine optimization (SEO) and social media optimization (SMO). The workshop will focus on how to acquire unpaid (aka "organic") web site visitors from search engines like Google & Yahoo, as well as from social networking & social media sites like Digg, MySpace, Facebook, & YouTube.
Learn how to tap the power of unconferences, barcamps, and more to drive viral marketing, create community, and generate business momentum—for almost no $$.
The Tipping Point is Toast. Robert Scoble, get out of my Feed. Tiger Woods, take your Buick, your Amex, your Wheaties & go home. Jonah Perretti tells us why and how word-of-mouth marketing trumps influence marketing every time.
The success of a web site is not determined by cool design or technology, but its inherent ability to reach target audiences, resonate with users, and successfully convert visitors to loyal customers.
This workshop will cover the fundamentals of blogging, social media marketing, and community evangelism using a variety of tools, content, and techniques (but primarily blogging!). Additional topics to cover may include viral videos, photoblogging, podcasting, and microblogging,
This session will focus on the step-by-step strategies and tactics employed by MIVA Direct and Widemile, which improved SEM spending efficiency by over 100% in less than 6 weeks.
Real-world companies have trouble gaining relevant insights into the elusive 13-17 year olds. Since avatar social networks do it all day long, they are living studies in identity and social formation.
Learn how you can build a portfolio of traffic-generating “Direct Navigation” domain names to drive additional traffic to your web site while simultaneously increasing conversion rates.
What makes Web 2.0 companies different? The people. Online communities can form around personal interests and businesses. Hear from leading community managers on how to develop and manage growth.