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In the real world even companies with huge budgets have trouble doing statistically relevant, geographically diverse quantitative studies of thousands of 13-17 year olds. But social networks do it all day long. In the real world it can be difficult to understand the unspoken issues that surround the self, society, and identity. But avatar social networks are living studies in identity and social formation.
In this session, hear about the actual social networks where the action is unfolding. How will today’s social networks and avatars evolve over time?
Lauren Bigelow, General Manger & SVP Marketing of WeeWorld Inc., has more than 20 years of experience leading pioneering interactive media companies that push online content, self-expression and marketing to the next level. From mobile and Web-based models, to virtual worlds and social networking communities, Lauren has a proven track record in emerging technology and currently leads WeeWorld’s North American growth strategy, as well as product management and marketing worldwide. Lauren has held executive positions at emerging technology companies such as Lycos, AltaVista, Mobot ( mobile picture recognition) , and SkyGo ( mobile advertising now part of Enpocket). Honored as one of the “Top 25 Most Wired Women in Boston,” Lauren regularly provides insight at industry events.