Cross-cultural User-experience Design

User interfaces for Web 2.0, whether on desktop or mobile platforms, reach across culturally diverse user communities, sometimes within a single country/language group, and certainly across the globe. If user interfaces are to be usable, useful, and appealing to such a wide range of users, if social networks are to produce the hoped for communities and revenues, then user-interface /user-experience developers must account for cultural aspects in globalizing/localizing products and services.

In this tutorial, participants will learn practical principles and techniques that are immediately useful in terms of both analysis and design tasks and that make a return-on-investment that will satisfy business, marketing, and engineering objectives.