After The Phone Rings: Money and Mobile Content

Eric has been an active member of the mobile community since 1999, when he began writing for PDA Dash. He has written for a variety of well known sites about the cellular and consumer electronics industries. In addition Eric has spent stints studying and consulting on how mobile technology changes culture and how cultures adopt to mobile technology.

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http://www.jupiterresearch.com/bin/item.pl/company:analyst/jup/id=4135/

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Russell is one of the leading experts on mobile marketing, having overseen nearly 3,000 campaigns since 2000. MobHappy, his blog about mobile technology and mobile marketing, is one of the most popular on the web focusing on this area. Before specializing in mobile, he spent over 15 years working in marketing, including advising leading brands such as Coca-Cola, Diageo, Texaco and Mars. In 2000, he was recruited to be Director of Marketing of mobile marketing start up, ZagMe, one of the leading pioneers in mobile advertising. Russell learned about AdMob soon after the launch and joined as the first employee, with the remit of launching AdMob into the EMEA market.

Russell is currently Vice-Chair of the Board of The Mobile Marketing Association for EMEA, is a regular speaker on mobile at conferences throughout the world and has published many articles, as well as a white paper on location based marketing.

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