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This workshop will cover the fundamentals of search engine optimization (SEO) and social media optimization (SMO). The workshop will focus on how to acquire unpaid (aka “organic”) web site visitors from search engines like Google & Yahoo, as well as from social networking & social media sites like Digg, MySpace, Facebook, & YouTube.
Stephan is the founder and president of Netconcepts, a web agency that specializes in search engine optimized e-commerce, as well as email marketing through its GravityMail division. Clients include Discovery Channel, REI, Home Shopping Network, AOL, and SuperPages.com, to name a few.
Stephan is a frequent speaker at Internet conferences around the globe (including Berlin, London, Toronto, Santiago, Auckland, New York, Chicago, San Francisco, Los Angeles, and places in between) for organizations such as the DMA, the AMA, Shop.org, SMX, JupiterMedia/IncisiveMedia (Search Engine Strategies), Internet World, IQPC and IIR.
Stephan is a Senior Contributor to MarketingProfs, a Senior Contributor to Practical Ecommerce and a monthly columnist for Search Engine Land. He has contributed to DM News, Multichannel Merchant, Catalog Success, Catalog Age, and others. Stephan is an avid blogger, blogging on the Searchlight Blog (part of the CNET Blog Network), the Shop.org Blog, Natural Search Blog, BusinessBlogConsulting.com, MarketingProfs Daily Fix, Changes For Good, Google, I Suggest… and of course his own personal blog Stephan Spencer’s Scatterings. He is co-author of the analyst report “The State of Search Engine Marketing 1.0 – New Strategies for Successful Cataloging“ published by Catalog Age.
hello i’m muhammad saleem and i head up the social media marketing division for advantage consulting services (ACS).
i finished my a.b. degree in economics along with a minor in slavic languages and literature (with a focus on russian) from the university of chicago in june, ‘07. i spend most of my free time on various social bookmarking and networking sites, and writing about social media and socially driven content.
i started my writing career with the mu life, covering social media. in the past i have written for the blog herald and 901 am. more recently i have written regular guest posts for copyblogger, searchengineland, readwriteweb, problogger, and techcrunch, centernetwork, pickthebrain, and bloggingexperiment.
i have also contributed to newassignment.net, which is an ongoing experiment in open source journalism, and as of august 2006, have been working for propeller as a ‘professional social bookmarker’.