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Sponsor & Exhibitor Opportunities

Vicki Sanders
415-947-6107
vsanders@techweb.com

Media Sponsor Opportunities

Liliana Arancibia
415-947-6179
larancibia@cmp.com

Press/Media Inquiries

confpr@oreilly.com

or

Natalia Wodecki
415-947-6762
NWodecki@cmp.com

Contact Us

View a complete list of Web 2.0 Expo contacts.

Designing for a Web of Data

Tom Coates (Product Club)

Design patterns for brochureware and editorial sites are well-established. In fact, they’re so simple and formulaic that even waterfall development processes can churn them out. A producer has an idea, a designer mocks it up in Photoshop, and then client-side types and engineers go all agile on its ass.

But what happens when you’re pushing into web apps or social media? What happens when an absence of hierarchy makes left-hand navigation redundant? What do you do when design practice blurs into URLs and data structures, and where your service breaks the frame of the browser and start appearing in hardware, in desktop applications, or on other people’s sites?

In this session, Tom Coates will talk about new literacies that designers need to build things that are native to a web of data, the blurring and interplay between designers and developers, and what it means to rapidly iterate in small multidisciplinary teams to find the heart and soul of a new concept.

Photo of Tom Coates

Tom Coates

Product Club

Tom Coates works for Yahoo! Brickhouse where he develops new concepts in social software, future media and the web of data. His most recent project is Fire Eagle – a new location-brokerage system designed to make it possible for everything on the network to become location-aware.

He’s worked for many of the UK’s most prominent companies including Time Out, UpMyStreet and the BBC where he ran a small near-term R&D team exploring media navigation, annotation and distribution.

A regular speaker at conferences, Tom also writes extensively at plasticbag.org and runs the experimental online community barbelith.com.